Masters of Music Therapy
Slippery Rock University's Master of Music Therapy program is designed for individu...
B.S.B.A. in Marketing
Pennsylvania
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Business Administration (B.S.B.A.) in Marketing program at Slippery Rock University is designed to equip students with a comprehensive understanding of marketing principles and practices. This program emphasizes strategic thinking, creativity, and analytical skills, preparing students to effectively meet the marketing needs of organizations in a dynamic global marketplace. Graduates are prepared for a variety of marketing roles, making them valuable assets in today's competitive business environment.
Curriculum: The curriculum for the B.S.B.A. in Marketing consists of a blend of core business courses and specialized marketing courses. Students engage in classes that cover consumer behavior, digital marketing, marketing research, and brand management. This well-rounded approach ensures that students gain both theoretical knowledge and practical skills, enabling them to develop effective marketing strategies and campaigns. Additionally, hands-on learning experiences, such as case studies and projects, allow students to apply their knowledge in real-world contexts.
Research Focus: SRU encourages a strong research focus within the B.S.B.A. in Marketing program, providing students with opportunities to participate in faculty-led research projects. These initiatives explore current marketing trends, consumer behavior, and emerging technologies in the marketing field. By engaging in research, students deepen their understanding of theoretical concepts and gain valuable insights that can inform their future careers. This emphasis on research also prepares students for potential graduate studies in marketing or business.
Industry Engagement: The program promotes active engagement with the marketing industry through partnerships with local businesses and organizations. Students benefit from internships, co-op opportunities, and networking events that facilitate connections with industry professionals. These experiences provide students with practical exposure to the marketing field, enhancing their skills and improving their employability upon graduation. Industry engagement is a key component of the program, ensuring that students are well-prepared to meet the challenges of the marketing landscape.
Global Perspective: The B.S.B.A. in Marketing program at Slippery Rock University emphasizes a global perspective, encouraging students to understand the implications of marketing in diverse cultural contexts. Students study global marketing strategies and analyze case studies from international companies. Opportunities for study abroad programs further enhance their understanding of global marketing practices. This global outlook prepares graduates to work effectively in international markets and adapt their marketing strategies to various cultural environments.
Location
Pennsylvania
Score
IELTS 6
Tuition Fee
USD 15432
Undergraduate Entry Requirements
Application Fee: $30
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 62 or higher.
- DET (Duolingo English Test): Minimum score of 95.
The university offers various scholarship opportunities to help ease the financial burden and promote academic excellence.
Global Ambassador Scholarship: The Global Ambassador Scholarship is designed for international students who demonstrate outstanding academic achievements, leadership qualities, and a promoting cultural understanding. This scholarship is competitive and offers financial assistance.
International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international students based on their academic performance and potential contributions to the SRU community. The scholarship aims to attract talented individuals from around the world.
International Achievement Scholarship: The International Achievement Scholarship recognizes students who have excelled in their academic pursuits and have a strong record of community involvement or leadership. This scholarship is merit-based and contributes to tuition costs.
Transfer Student Scholarship: SRU provides specific scholarship opportunities for international transfer students who have completed coursework at another institution. Transfer Student Scholarships are awarded based on academic performance and potential contributions to the university.
Foundation Scholarships: The university's foundation offers a range of scholarships to both domestic and international students. These scholarships may be based on factors such as academic achievement, financial need, and specific areas of study.
Departmental Scholarships: Some academic departments at SRU may have department-specific scholarships for international students pursuing degrees in those fields. These scholarships are often linked to academic performance and major-specific criteria.
Athletic Scholarships: Talented international student-athletes may be eligible for athletic scholarships if they participate in SRU's NCAA Division II sports programs. These scholarships are typically awarded based on athletic ability and contribution to the university's athletic teams.
Graduates of the B.S.B.A. in Marketing program at Slippery Rock University are well-equipped to pursue various career paths in the dynamic field of marketing. Their education provides a solid foundation in marketing principles, allowing them to thrive in different roles across multiple sectors.
Marketing Manager: Graduates often pursue roles as marketing managers, where they develop and implement marketing strategies to promote products and services. They analyze market trends, oversee marketing campaigns, and manage budgets to drive brand awareness and customer engagement.
Brand Manager: Many graduates become brand managers, responsible for maintaining and enhancing the image of a brand. They create brand strategies, conduct market research, and collaborate with creative teams to ensure consistent messaging and positioning in the market.
Digital Marketing Specialist: With the increasing importance of online marketing, graduates frequently take on roles as digital marketing specialists. They focus on creating and managing online campaigns, optimizing social media presence, and analyzing web traffic to enhance digital engagement.
Market Research Analyst: Some graduates work as market research analysts, where they collect and analyze data about consumers and market trends. Their insights help businesses make informed decisions regarding product development, pricing strategies, and marketing tactics.
Sales Manager: Graduates often transition into sales management positions, leading sales teams and developing strategies to meet sales targets. They build relationships with clients, analyze sales data, and identify opportunities for growth.
Content Marketing Specialist: As content marketing becomes more prominent, graduates can work as content marketing specialists, creating engaging content that attracts and retains customers. They develop blogs, social media posts, and multimedia content to drive brand awareness.
Public Relations Specialist: Some graduates choose careers in public relations, where they manage communication between organizations and the public. They develop press releases, handle media inquiries, and create strategies to enhance the organization's reputation.
Advertising Coordinator: Graduates may become advertising coordinators, managing advertising campaigns and coordinating with creative teams to produce promotional materials. They analyze the effectiveness of advertising efforts and make adjustments as needed.
E-commerce Manager: With the rise of online shopping, graduates can pursue roles as e-commerce managers, overseeing online sales strategies and ensuring a seamless customer experience on digital platforms.
Entrepreneur: Armed with marketing knowledge, some graduates decide to start their own businesses. They leverage their understanding of market dynamics and consumer behavior to create and grow successful ventures.
