M.S. in Quantitative Economics
California Lutheran University (CLU) offers an outstanding Master of Science (M.S.) pro...
B.A. in Marketing Communication
Thousand Oaks, California
INTAKE: Jan & Aug
Program Overview
California Lutheran University (CLU) offers a Bachelor of Arts (B.A.) in Marketing Communication designed to equip students with the knowledge and skills needed to thrive in the dynamic field of marketing and communication. This program blends theoretical understanding with practical application, preparing students for careers in various industries, including advertising, public relations, and digital marketing. Graduates emerge with a comprehensive skill set, enabling them to craft effective marketing strategies and communicate compelling messages across multiple platforms.
Curriculum: The curriculum for the B.A. in Marketing Communication at CLU is interdisciplinary, integrating courses from marketing, communication, and business disciplines. Students engage in foundational courses such as principles of marketing, communication theory, and consumer behavior, alongside specialized courses in digital marketing, brand management, and media relations. This diverse curriculum ensures that students develop critical thinking and problem-solving skills while gaining hands-on experience through projects and case studies that reflect real-world marketing challenges.
Research Focus: CLU encourages students in the Marketing Communication program to engage in research that explores emerging trends and innovative practices within the marketing field. Faculty members support student-led research projects, providing opportunities to investigate topics such as consumer behavior analytics, the impact of social media on brand perception, and the effectiveness of integrated marketing campaigns. This emphasis on research enhances students' understanding of contemporary marketing issues and prepares them to contribute to the field’s knowledge base.
Industry Engagement: The B.A. in Marketing Communication program emphasizes industry engagement through partnerships with local businesses and organizations. Students are encouraged to participate in internships, networking events, and guest lectures by industry professionals, allowing them to build valuable connections and gain insights into the latest marketing practices. These experiences not only enhance students’ resumes but also provide practical skills that are crucial for success in the marketing industry.
Global Perspective: The program fosters a global perspective by exploring marketing communication strategies in diverse cultural contexts. Students learn about international marketing practices and the importance of cultural sensitivity in communication campaigns. This global approach prepares graduates to navigate the complexities of marketing in an increasingly interconnected world, enabling them to develop effective strategies that resonate with audiences from various backgrounds.
Location
Thousand Oaks, California
Score
IELTS 6.5
Tuition Fee
USD 49880
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 58 or higher.
- DET (Duolingo English Test): Minimum score of 110.
California Lutheran University is dedicated to making higher education accessible to students from diverse backgrounds, including international students. The university offers several scholarship opportunities to support the academic pursuits of international students.
International Student Scholarship: CLU provides merit-based scholarships specifically designed for international students. These scholarships recognize academic achievement, leadership qualities, and contributions to the community. The International Student Scholarship is competitive and varies in amount based on the applicant's academic profile.
Presidential Scholarship: The Presidential Scholarship is a prestigious merit-based award offered to high-achieving students, including international students. It covers a significant portion of tuition costs and is renewable for each year of a student's undergraduate studies, provided they maintain the required GPA.
CLU International Grant: The CLU International Grant is another form of financial assistance available to international students. This grant is based on financial need and is designed to supplement other forms of aid to help students meet the cost of attending CLU.
Community College Transfer Scholarship: CLU values the contributions of transfer students, including those transferring from community colleges. The Community College Transfer Scholarship is available to eligible international transfer students, providing financial support to ease the transition to CLU.
CLU Endowed Scholarships: The university administers various endowed scholarships, and international students may be eligible for some of these awards. These scholarships often have specific criteria, such as academic excellence, leadership, or involvement in particular fields of study.
External Scholarships: CLU encourages international students to explore external scholarship opportunities offered by organizations, foundations, and government agencies. The university provides guidance and support to help students identify and apply for external scholarships.
Graduates with a B.A. in Marketing Communication from California Lutheran University are equipped to pursue a wide range of career opportunities in the marketing and communication fields.
Marketing Manager: Many graduates take on roles as marketing managers, where they are responsible for developing and implementing marketing strategies, managing campaigns, and analyzing market trends to drive brand growth and customer engagement.
Public Relations Specialist: Graduates can work as public relations specialists, focusing on managing an organization’s public image, crafting press releases, and building relationships with media representatives to enhance brand visibility and reputation.
Digital Marketing Specialist: With the rise of online marketing, many alumni find careers as digital marketing specialists, where they develop and execute digital campaigns, utilize social media platforms, and analyze online engagement metrics to optimize performance.
Brand Manager: Graduates may also pursue positions as brand managers, overseeing the development and execution of brand strategies, conducting market research, and ensuring consistency across all marketing channels to strengthen brand identity.
Content Strategist: Some graduates work as content strategists, responsible for creating and managing content across various platforms, including websites, social media, and blogs, to engage target audiences and drive brand messaging.
Market Research Analyst: Graduates can enter the field as market research analysts, where they gather and analyze data to understand consumer preferences and market trends, helping organizations make informed business decisions.
Advertising Account Executive: Many alumni choose to work as advertising account executives, serving as the primary liaison between clients and advertising agencies, managing client accounts, and developing advertising campaigns that meet client objectives.
Event Coordinator: Graduates may also pursue careers as event coordinators, where they plan and execute marketing events, product launches, and promotional activities to enhance brand awareness and engage consumers.
Sales and Promotions Manager: Some alumni take on roles as sales and promotions managers, developing strategies to promote products or services, coordinating sales efforts, and managing promotional campaigns to drive revenue.
Further Education: Additionally, some graduates choose to pursue advanced degrees in marketing, communication, or business, which can lead to higher-level positions or specialized roles in the industry.
