M.S. in Sports Media
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B.S.B.A. in Marketing
Valparaiso, Indiana
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Business Administration (B.S.B.A.) in Marketing at Valparaiso University equips students with essential knowledge and skills to thrive in the dynamic field of marketing. This program emphasizes strategic thinking, consumer behavior analysis, and digital marketing techniques, preparing graduates for diverse roles in various industries. Students benefit from a blend of theoretical concepts and practical applications, ensuring they are ready to tackle real-world marketing challenges.
Curriculum: The curriculum for the B.S.B.A. in Marketing includes foundational courses in business principles, marketing strategies, market research, and digital marketing. Students explore topics such as brand management, consumer psychology, and sales techniques. The program also incorporates hands-on projects and case studies, allowing students to apply their learning in real-world contexts. Elective courses provide opportunities for specialization in areas like social media marketing, international marketing, and data analytics.
Research Focus: The marketing program encourages students to engage in research that addresses contemporary marketing issues, such as emerging trends in consumer behavior and the impact of technology on marketing strategies. Faculty-led research initiatives and independent study projects enable students to explore their interests, contribute to scholarly discussions, and gain valuable insights into the marketing field. This research focus enhances critical thinking and analytical skills essential for success in marketing careers.
Industry Engagement: Valparaiso University prioritizes industry engagement through internships, networking events, and collaboration with local businesses. These opportunities allow students to gain practical experience, apply classroom knowledge, and build professional networks. Guest lectures from industry professionals and participation in marketing competitions further enhance students’ understanding of current market practices and challenges, preparing them for successful careers.
Global Perspective: The B.S.B.A. in Marketing program emphasizes a global perspective, recognizing the importance of understanding diverse markets and cultural influences in marketing strategies. Students are encouraged to participate in study abroad programs and international marketing projects, allowing them to gain insights into global consumer behavior and marketing practices. This global outlook prepares graduates to effectively engage with clients and markets on an international scale, making them valuable assets in today’s interconnected business environment.
Location
Valparaiso, Indiana
Score
IELTS 6
Tuition Fee
USD 46940
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 56 or higher.
- DET (Duolingo English Test): Minimum score of 100.
The university offers various scholarships to support the educational endeavors of international students, recognizing their achievements and contributions.
Presidential Scholarships: These highly competitive scholarships are awarded to outstanding students based on academic merit, leadership potential, and a community service. Presidential Scholarships are renewable each year, provided the recipient maintains a strong academic standing.
Honors Scholarship: Valparaiso University provides the Honors Scholarship to students who have demonstrated exceptional academic abilities and a passion for intellectual exploration. Recipients are encouraged to engage in a challenging academic curriculum and contribute to the university's intellectual community.
Global Leadership Honors Program Scholarship: This scholarship targets students displaying strong leadership potential and a dedication to global issues. Recipients actively participate in leadership development programs and engage in global initiatives during their academic journey.
Martin Luther Award: Emphasizing diversity and social justice, the Martin Luther Award is presented to students fostering an inclusive and equitable community. Awardees actively contribute to creating a campus environment that values and respects differences.
Talent Scholarships: Recognizing exceptional talents in areas such as music, theatre, and art, Valparaiso University offers Talent Scholarships. These scholarships aim to encourage students to further develop their artistic skills and actively participate in the university's vibrant arts community.
Community/Campus Involvement Scholarships: Valparaiso University values students engaged in campus and community service. Scholarships are awarded to students who have demonstrated to making a positive impact through various service and leadership activities.
Graduates of the Bachelor of Science in Business Administration (B.S.B.A.) in Marketing from Valparaiso University are equipped with a diverse skill set that prepares them for various career opportunities in the marketing field.
Marketing Manager: Overseeing marketing campaigns, developing strategies to enhance brand awareness, and analyzing market trends to drive business growth.
Brand Manager: Responsible for maintaining and developing a brand’s image, ensuring consistency in messaging across all platforms, and evaluating brand performance through market research.
Digital Marketing Specialist: Focusing on online marketing strategies, including social media management, search engine optimization (SEO), and content marketing to enhance a company's digital presence.
Market Research Analyst: Analyzing consumer preferences and market conditions to help companies understand what products people want and at what price. This role often involves conducting surveys, interviews, and focus groups.
Sales Manager: Leading a sales team, developing sales strategies, setting targets, and monitoring performance to drive revenue and achieve business objectives.
Public Relations Specialist: Managing communication between an organization and the public, creating promotional materials, and overseeing media relations to build and maintain a positive public image.
Content Marketing Strategist: Developing and implementing content strategies to engage audiences and promote products or services through blogs, social media, and other digital channels.
Advertising Account Executive: Serving as the liaison between clients and advertising agencies, managing client accounts, and coordinating advertising campaigns to meet client needs.
