Masters of Business Administration (MBA)
Webster University's Master of Business Administration (MBA) program is a transform...
B.A. in Integrated Strategic Communications
Webster Groves, Home Campus
INTAKE: Jan & Aug
Program Overview
Webster University offers a Bachelor of Arts (B.A.) in Integrated Strategic Communications that prepares students for a dynamic career in the ever-evolving field of communication. This program combines theoretical knowledge with practical skills, equipping students to craft effective communication strategies across various media platforms. With an emphasis on creativity and critical thinking, the curriculum empowers students to engage audiences and influence public perception in diverse contexts.
Curriculum: The curriculum for the B.A. in Integrated Strategic Communications encompasses a blend of core communication courses and specialized electives. Students study key areas such as public relations, advertising, media relations, and digital communication. Courses like Media Writing, Strategic Communication Planning, and Crisis Communication provide students with the necessary skills to develop and implement comprehensive communication plans. The program also emphasizes the importance of research and analytics in evaluating communication effectiveness.
Research Focus: Webster University encourages students to engage in research focused on communication strategies, audience analysis, and media impact. Students learn to conduct both qualitative and quantitative research to inform their communication practices. This research component is integral to understanding how to effectively reach and influence target audiences, enhancing students' ability to develop data-driven strategies that resonate with various demographic groups.
Industry Engagement: The B.A. in Integrated Strategic Communications program prioritizes industry engagement through internships, networking opportunities, and collaborations with local businesses and organizations. Students gain hands-on experience in real-world settings, applying their classroom knowledge to practical challenges. Guest speakers from the industry and workshops led by communication professionals further enrich students' learning experiences and provide valuable insights into current trends and best practices.
Global Perspective: Webster University promotes a global perspective in its B.A. in Integrated Strategic Communications program by encouraging students to explore international communication practices and cultural nuances. Students engage with case studies from diverse regions and learn how global events impact communication strategies. This emphasis on a global viewpoint prepares graduates to work in an increasingly interconnected world, equipping them with the skills needed to navigate cross-cultural communication effectively.
Location
Webster Groves, Home Campus
Score
IELTS 6
Tuition Fee
USD 30530
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 110.
The university provides various scholarship opportunities to support international students in their academic pursuits.
Global Leadership Scholarship: The Global Leadership Scholarship is designed for undergraduate international students who have demonstrated outstanding leadership in their communities or academic achievements. Eligibility criteria may include a strong academic record, leadership experience, and a making a positive impact.
Webster World Traveler Scholarship: This scholarship is aimed at encouraging international students to embrace and explore global perspectives. It may provide financial support for travel and cultural experiences. Eligibility criteria may include a passion for global engagement and a desire to contribute to international understanding.
International Cultural Engagement and Global Citizenship Scholarship: Webster University values students who actively engage with different cultures and contribute to global citizenship. This scholarship recognizes such contributions. Eligibility criteria may include involvement in cultural activities, community service, and a commitment to fostering cross-cultural understanding.
External Scholarships: Webster University may provide guidance on external scholarship opportunities that international students can explore for additional financial support.
Graduates of the B.A. in Integrated Strategic Communications program have a variety of career paths available to them, leveraging their skills in strategic communication, media relations, and digital marketing.
Public Relations Specialist: Many graduates pursue careers as public relations specialists, where they manage communication between organizations and the public. They develop press releases, organize events, and handle media inquiries to maintain a positive public image for their clients.
Marketing Coordinator: Some graduates become marketing coordinators, working to create and implement marketing campaigns. They collaborate with teams to develop strategies that promote products and services across various channels, including social media and traditional advertising.
Social Media Manager: With the increasing importance of digital presence, graduates often find opportunities as social media managers. In this role, they develop content strategies, engage with audiences, and analyze social media metrics to enhance brand visibility and engagement.
Corporate Communications Manager: Graduates may also take on roles as corporate communications managers, where they oversee internal and external communication for an organization. This includes managing corporate messaging, crisis communication, and employee communication initiatives.
Content Strategist: Some graduates work as content strategists, focusing on the planning and creation of content across multiple platforms. They analyze audience needs and develop engaging content that aligns with the organization’s goals and brand voice.
Advertising Account Executive: Graduates can become advertising account executives, working within advertising agencies to manage client accounts. They develop advertising strategies, liaise with clients, and oversee the execution of campaigns to ensure client satisfaction.
Media Buyer: Graduates may pursue careers as media buyers, where they are responsible for purchasing advertising space and time on behalf of their clients. They analyze media outlets and audience demographics to maximize the effectiveness of advertising budgets.
Nonprofit Communications Director: Some graduates find fulfilling roles in the nonprofit sector as communications directors, managing all aspects of communication, including fundraising campaigns, public relations, and community outreach efforts to enhance the organization’s mission.
