M.S. in Applied Mathematics
The M.S. in Applied Mathematics program at CBU is designed to equip students with advan...
B.S. in Marketing
Riverside, California
INTAKE: Jan & Sept
Program Overview
The Bachelor of Science in Marketing at California Baptist University is designed to provide students with a comprehensive understanding of marketing principles and practices in a dynamic business environment. This program integrates theoretical knowledge with practical applications, preparing graduates to navigate the complexities of marketing in various industries. With a focus on ethical marketing practices rooted in a Christian worldview, students are encouraged to consider the broader impact of their marketing decisions on society and the environment.
ACBSP-accredited: The B.S. in Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), which ensures that the program meets rigorous educational standards for business education. This accreditation reflects California Baptist University's commitment to excellence in teaching and learning, providing students with a quality education that is recognized by employers and academic institutions alike.
Curriculum: The curriculum for the B.S. in Marketing includes a diverse range of courses that cover key areas such as consumer behavior, marketing research, digital marketing, branding, and sales management. Students engage in hands-on projects, case studies, and simulations that allow them to apply their knowledge in real-world scenarios. Additionally, the program incorporates elective courses that enable students to tailor their education to specific interests within the marketing field, such as social media marketing or international marketing.
Research Focus: Students in the B.S. in Marketing program are encouraged to engage in research that explores contemporary marketing trends, consumer behavior, and the effectiveness of various marketing strategies. Faculty members often involve students in ongoing research projects, fostering critical thinking and analytical skills essential for success in the marketing profession. This focus on research helps students stay informed about industry developments and emerging technologies that shape the marketing landscape.
Industry Engagement: California Baptist University emphasizes industry engagement by providing students with opportunities to connect with marketing professionals through internships, networking events, and guest speaker sessions. The university collaborates with local businesses and organizations, allowing students to gain practical experience and develop valuable industry contacts. This hands-on approach enhances students’ understanding of real-world marketing challenges and equips them with the skills necessary for successful careers.
Global Perspective: The B.S. in Marketing program incorporates a global perspective by addressing international marketing strategies, cross-cultural communication, and global market trends. Students learn to navigate the complexities of marketing in a globalized economy, preparing them to work effectively in diverse environments. Through coursework and experiential learning opportunities, students develop an appreciation for cultural differences and the impact of global issues on marketing practices, positioning them as well-rounded professionals ready to contribute to international business settings.
Location
Riverside, California
Score
IELTS 6
Tuition Fee
USD 37570
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Minimum score of 120.
California Baptist University (CBU) offers a range of scholarship opportunities for international students aimed at supporting their academic journey. These scholarships help reduce the financial burden of studying abroad, making education more accessible to students from around the world.
Academic Scholarships: International students at CBU are eligible for merit-based academic scholarships, which are awarded based on their academic performance, including GPA and standardized test scores (such as SAT or ACT). These scholarships are renewable each year, provided students maintain the required academic standards.
International Student Grant: CBU offers the International Student Grant to help offset tuition costs for international students. This grant is available to students who demonstrate financial need and can be combined with other merit-based scholarships.
Dean’s Scholarships: For highly achieving students, the Dean’s Scholarship provides additional financial support. It is awarded to students with outstanding academic records and leadership qualities. International students are encouraged to apply for this prestigious award.
Athletic Scholarships: International students who excel in sports may qualify for athletic scholarships. CBU’s athletic department offers scholarships for students who demonstrate exceptional skills in various sports, including basketball, soccer, and volleyball.
Program-Specific Scholarships: Some academic programs at CBU offer scholarships specific to their fields. International students pursuing degrees in fields like business, engineering, or health sciences can explore these options to receive additional financial support.
Christian Ministry Scholarships: As a faith-based institution, CBU offers scholarships for students who are involved in Christian ministry. International students who have participated in ministry or religious activities can apply for these scholarships to help fund their education.
External Scholarships: CBU encourages international students to seek external scholarships offered by private organizations, governments, or non-profit groups in their home countries. These scholarships can be applied to tuition and other educational expenses at CBU.
Graduates of the Bachelor of Science in Marketing program at California Baptist University have a variety of exciting career options available to them, thanks to the comprehensive education and practical experience gained during their studies.
Marketing Manager: As marketing managers, graduates can oversee marketing campaigns, develop strategies to increase brand awareness, and manage marketing teams to achieve organizational goals.
Brand Strategist: In this role, professionals focus on building and maintaining a brand's image, conducting market research, and developing strategies to differentiate the brand in a competitive market.
Digital Marketing Specialist: Graduates can work as digital marketing specialists, utilizing online platforms and social media to promote products and services, analyze web traffic, and optimize online presence.
Market Research Analyst: This position involves analyzing data to understand market trends, consumer preferences, and competitive landscapes. Graduates can help companies make informed decisions about product development and marketing strategies.
Sales Representative: Graduates can excel in sales roles, leveraging their marketing knowledge to identify customer needs, present products effectively, and close deals.
Advertising Executive: In advertising, graduates can work with creative teams to develop advertising campaigns across various media, including print, digital, and television.
Social Media Manager: This role involves managing a brand's social media presence, creating engaging content, and interacting with followers to enhance brand loyalty and visibility.
Public Relations Specialist: Graduates can work in public relations, managing a brand's reputation, crafting press releases, and communicating with the media to promote a positive public image.
Content Marketing Specialist: As content marketers, graduates create valuable content aimed at attracting and retaining customers, utilizing blogs, videos, and social media posts to drive engagement.
E-commerce Manager: In this role, professionals oversee online sales strategies, manage e-commerce platforms, and analyze online consumer behavior to enhance digital sales.
