M.S. in Applied Mathematics
The M.S. in Applied Mathematics program at CBU is designed to equip students with advan...
B.A. in Public Relations
Riverside, California
INTAKE: Jan & Sept
Program Overview
The B.A. in Public Relations at California Baptist University prepares students to excel in the fast-paced and dynamic field of communication, equipping them with the skills to craft and manage effective public relations strategies. The program emphasizes media relations, corporate communications, and brand management, enabling graduates to succeed in various industries such as corporate, non-profit, and entertainment sectors.
Curriculum: The curriculum covers essential topics like strategic communication, media writing, crisis management, and social media. Courses such as "Public Relations Writing," "Media Ethics," and "Digital Communication" provide a strong foundation in both traditional and digital communication methods, ensuring students are well-prepared to handle diverse PR challenges.
Research Focus: Students are encouraged to engage in research that examines the effectiveness of public relations campaigns, audience behavior, and media influence. By working on case studies and real-world projects, students develop the ability to critically analyze PR strategies and their impact on public perception.
Industry Engagement: The program fosters strong industry engagement through internships, partnerships with PR agencies, and experiential learning opportunities. These engagements provide students with hands-on experience in managing media campaigns, working with clients, and building professional networks within the public relations industry.
Global Perspective: The B.A. in Public Relations integrates a global perspective by addressing the challenges of international communication and cultural diversity in PR campaigns. Students are exposed to global case studies and international media practices, and they have opportunities to participate in study abroad programs that enhance their understanding of public relations in a globalized world.
Location
Riverside, California
Score
IELTS 6
Tuition Fee
USD 37570
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Minimum score of 120.
California Baptist University (CBU) offers a range of scholarship opportunities for international students aimed at supporting their academic journey. These scholarships help reduce the financial burden of studying abroad, making education more accessible to students from around the world.
Academic Scholarships: International students at CBU are eligible for merit-based academic scholarships, which are awarded based on their academic performance, including GPA and standardized test scores (such as SAT or ACT). These scholarships are renewable each year, provided students maintain the required academic standards.
International Student Grant: CBU offers the International Student Grant to help offset tuition costs for international students. This grant is available to students who demonstrate financial need and can be combined with other merit-based scholarships.
Dean’s Scholarships: For highly achieving students, the Dean’s Scholarship provides additional financial support. It is awarded to students with outstanding academic records and leadership qualities. International students are encouraged to apply for this prestigious award.
Athletic Scholarships: International students who excel in sports may qualify for athletic scholarships. CBU’s athletic department offers scholarships for students who demonstrate exceptional skills in various sports, including basketball, soccer, and volleyball.
Program-Specific Scholarships: Some academic programs at CBU offer scholarships specific to their fields. International students pursuing degrees in fields like business, engineering, or health sciences can explore these options to receive additional financial support.
Christian Ministry Scholarships: As a faith-based institution, CBU offers scholarships for students who are involved in Christian ministry. International students who have participated in ministry or religious activities can apply for these scholarships to help fund their education.
External Scholarships: CBU encourages international students to seek external scholarships offered by private organizations, governments, or non-profit groups in their home countries. These scholarships can be applied to tuition and other educational expenses at CBU.
Graduates with a B.A. in Public Relations from California Baptist University have diverse career opportunities across industries.
Public Relations Specialist: Manage communication between organizations and the public, crafting press releases, organizing media events, and developing public relations campaigns for businesses, non-profits, or government agencies.
Social Media Manager: Oversee a company’s social media strategy, create engaging content, manage online communities, and monitor brand presence across platforms to enhance visibility and public engagement.
Corporate Communications Manager: Handle internal and external communications for corporations, ensuring consistent messaging and branding, and managing corporate reputation through media relations and crisis communication.
Media Relations Coordinator: Work closely with journalists and media outlets to ensure positive coverage for clients or organizations, developing relationships with key media contacts and pitching news stories.
Brand Manager: Develop and manage brand strategies, ensuring the company’s image and messaging align with its goals, working across marketing, advertising, and PR departments to create cohesive campaigns.
Crisis Communication Specialist: Provide expertise in managing public relations crises, developing communication strategies to mitigate damage to a company’s reputation and swiftly responding to public and media inquiries.
Event Coordinator: Plan and execute public events, press conferences, and promotional campaigns, ensuring that the organization’s image is positively represented to the public and media.
Content Creator: Develop engaging written, visual, or video content for PR campaigns, social media, and corporate communications, aligning messaging with the overall public relations strategy.
Non-Profit Communications Manager: Manage public relations for non-profit organizations, raising awareness about social causes, building donor relations, and coordinating outreach campaigns to increase visibility and support.
Public Affairs Specialist: Work with government agencies or political organizations to shape public opinion, manage media relations, and handle communication strategies on policy-related issues.
