Master of Business Administration - MBA
Trine University stands as a catalyst for academic and professional success. The Master...
B.S.B.A. in Marketing
Angola, Indiana
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Business Administration (B.S.B.A.) in Marketing at Trine University is designed to provide students with a comprehensive understanding of marketing principles and practices in today's dynamic business environment. This program equips students with the essential skills and knowledge needed to excel in various marketing roles, emphasizing both theoretical foundations and practical applications. Graduates are prepared to navigate the complexities of marketing strategies, consumer behavior, and digital marketing trends.
ACBSP Accredited: Trine University’s B.S.B.A. in Marketing holds accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). This accreditation guarantees that the program adheres to rigorous academic standards and demonstrates a commitment to continuous improvement in educational quality. Students can trust that they are receiving a high-caliber education that is recognized by industry professionals, enhancing their career prospects in marketing.
Curriculum: The curriculum for the B.S.B.A. in Marketing combines core business courses with specialized marketing classes. Students engage in coursework covering essential topics such as market research, advertising, digital marketing, consumer behavior, and sales management. This diverse curriculum provides a well-rounded education, enabling students to develop both analytical and creative skills essential for success in the marketing field.
Research Focus: Trine University encourages students to engage in research projects that explore current trends and challenges in marketing. Faculty members support students in investigating topics such as branding strategies, social media marketing, and consumer behavior analytics. This research focus not only deepens students' understanding of the marketing landscape but also cultivates critical thinking and analytical skills that are invaluable in their future careers.
Industry Engagement: The B.S.B.A. in Marketing program emphasizes real-world experience through partnerships with local businesses and organizations. Students have the opportunity to participate in internships, experiential learning projects, and networking events, allowing them to apply classroom knowledge to practical scenarios. This industry engagement provides students with valuable insights into the marketing profession and helps them build connections with potential employers.
Global Perspective: Trine University promotes a global perspective within the B.S.B.A. in Marketing program by incorporating international marketing concepts and practices into the curriculum. Students learn about global market trends, cultural influences on consumer behavior, and strategies for entering international markets. This global outlook prepares graduates to work effectively in diverse environments and adapt to the ever-evolving landscape of the global marketing industry.
Location
Angola, Indiana
Score
IELTS 6
Tuition Fee
USD 35000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Trine University is fostering a diverse and talented student body, the university offers a range of scholarship opportunities for international students. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
International Achievement Scholarship: Trine University's International Achievement Scholarship is a merit-based award aimed at recognizing outstanding academic achievement. Eligibility is determined by academic records, standardized test scores, and achievements. The scholarship amount may vary, and it is renewable based on academic performance.
Global Leadership Scholarship: This scholarship is specifically designed for international students who have demonstrated exceptional leadership skills and a commitment to making a positive impact. Candidates are evaluated based on their leadership experiences, community service, and extracurricular involvement.
Cultural Diversity Scholarship: Trine values the diversity that international students bring to the campus community. The Cultural Diversity Scholarship is awarded to students who have actively contributed to promoting cultural understanding and diversity. Applicants may be required to submit essays or portfolios showcasing their efforts in this regard.
STEM Scholarship: Trine University places a strong emphasis on science, technology, engineering, and mathematics (STEM) education. The STEM Scholarship is awarded to international students pursuing degrees in STEM fields. Academic achievements, relevant coursework, and future career goals are considered in the selection process.
Athletic Scholarships: Talented student-athletes have the opportunity to be considered for athletic scholarships. These scholarships are awarded based on athletic achievements, potential contributions to the university's sports teams, and academic performance.
Departmental Scholarships: Some academic departments at Trine University offer scholarships to international students based on their chosen field of study. These scholarships may be tied to specific majors and are awarded to students who exhibit exceptional promise in those areas.
Need-Based Financial Aid: Trine University is committed to making education accessible, and international students with demonstrated financial need may be eligible for need-based financial aid. Applicants are typically required to submit financial documentation to assess eligibility.
Honors Program Scholarships: Students admitted to the Honors Program at Trine University may be eligible for additional scholarships. The Honors Program emphasizes academic rigor, critical thinking, and a commitment to intellectual curiosity.
Graduates of Trine University’s Bachelor of Science in Business Administration (B.S.B.A.) in Marketing have a wide range of career options available to them in the dynamic and evolving marketing landscape. The program equips students with the skills and knowledge necessary to excel in various roles across industries, making them highly competitive candidates in the job market.
Marketing Manager: One of the primary career paths for graduates is becoming a marketing manager, where they are responsible for developing and implementing marketing strategies to promote products and services. This role requires strong analytical skills, creativity, and the ability to understand consumer behavior.
Brand Manager: Graduates may also pursue positions as brand managers, focusing on building and maintaining a brand’s image. This role involves conducting market research, overseeing advertising campaigns, and ensuring consistent messaging across various platforms.
Digital Marketing Specialist: With the growing importance of online marketing, many graduates find opportunities as digital marketing specialists. In this role, they manage online advertising campaigns, social media strategies, and search engine optimization (SEO) efforts to enhance brand visibility and drive traffic to websites.
Market Research Analyst: Another career option is working as a market research analyst, where graduates collect and analyze data to understand market trends and consumer preferences. This role is crucial for businesses looking to make informed decisions based on quantitative and qualitative insights.
Sales Manager: Graduates may also consider careers as sales managers, overseeing sales teams and developing strategies to increase revenue. This position requires strong leadership skills and the ability to motivate and guide sales representatives.
Content Marketing Specialist: As content marketing continues to grow, graduates can pursue roles as content marketing specialists, focusing on creating valuable and relevant content to attract and engage target audiences. This role involves writing, editing, and strategizing content across various platforms.
Social Media Manager: Another popular career path is becoming a social media manager, where graduates manage a brand’s presence on social media platforms. This role involves creating and curating content, engaging with followers, and analyzing social media performance metrics.
Public Relations Specialist: Graduates may also find roles as public relations specialists, managing communications between organizations and the public. This position involves writing press releases, organizing events, and maintaining a positive public image for clients or companies.
Further Education and Certification: Many graduates choose to further their education by pursuing advanced degrees or certifications in specialized areas of marketing, such as digital marketing, brand management, or analytics. This additional education can enhance career prospects and open doors to leadership positions in the marketing field.
