Masters of Business Administration (MBA)
The University of Central Oklahoma (UCO) in Edmond, USA, stands out as a premier instit...
B.A. in Strategic Communications
Edmond, Oklahoma
INTAKE: Jan & Aug
Program Overview
The Bachelor of Arts (B.A.) in Strategic Communications at the University of Central Oklahoma (UCO) is designed to equip students with the essential skills and knowledge necessary for effective communication in today’s dynamic media landscape. This program focuses on blending theoretical frameworks with practical applications, preparing graduates to develop and implement strategic communication plans across various platforms and industries. Students learn to craft compelling messages, engage target audiences, and measure the impact of their communication efforts, making them valuable assets in any organization.
Curriculum: The curriculum for the B.A. in Strategic Communications at UCO combines core communication courses with specialized classes in areas such as public relations, advertising, digital media, and organizational communication. Students engage in coursework that covers topics like media writing, communication theory, campaign planning, and ethical considerations in communication. Additionally, the program encourages hands-on learning through projects, allowing students to develop portfolios that showcase their skills and creativity, enhancing their employability upon graduation.
Research Focus: UCO emphasizes research within the Strategic Communications program, encouraging students to explore contemporary issues in communication, media ethics, and audience engagement strategies. Faculty members mentor students in conducting original research projects, presenting findings at conferences, and contributing to scholarly publications. This research focus not only enriches students' academic experiences but also prepares them to critically analyze communication practices and innovate solutions in the field.
Industry Engagement: The program prioritizes industry engagement by fostering relationships with local businesses, nonprofits, and media organizations. UCO provides students with opportunities for internships, networking events, and guest lectures from industry professionals, allowing them to gain real-world experience and insights into the communications field. These experiences enhance students' professional development and help them build valuable connections in their desired industries.
Global Perspective: The B.A. in Strategic Communications at UCO incorporates a global perspective, encouraging students to consider the diverse cultural contexts in which communication occurs. Students explore international communication strategies, global media trends, and cross-cultural communication challenges. Opportunities for study abroad and collaborative projects with international organizations further enrich their understanding of the global communication landscape, preparing them to work effectively in a multicultural environment.
Location
Edmond, Oklahoma
Score
IELTS 6
Tuition Fee
USD 17400
Undergraduate Entry Requirements
Application Fee: $40
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
The University of Central Oklahoma (UCO) offers a range of scholarships to support international students in pursuing their higher education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance.
Global Broncho Scholarship: The Global Broncho Scholarship is a merit-based scholarship for undergraduate international students. The scholarship amount varies and is awarded based on academic achievement.
International Student Academic Scholarship: This scholarship is open to undergraduate and graduate international students. It recognizes outstanding academic performance and provides financial support.
Ambassador's Scholarship: The Ambassador's Scholarship is awarded to outstanding undergraduate and graduate students who demonstrate leadership qualities and a commitment to promoting diversity and cultural understanding.
Honors College Scholarship: The Honors College at UCO offers scholarships to academically talented international students who participate in the Honors College program.
Athletic Scholarships: International students with exceptional athletic abilities may be eligible for athletic scholarships if they participate in UCO's NCAA Division II sports programs.
Departmental Scholarships: Various academic departments at UCO offer scholarships to students majoring in specific fields. These scholarships are often based on academic performance, major, or other criteria.
UCO Foundation Scholarships: The UCO Foundation administers a wide range of scholarships funded by donors and organizations. These scholarships cover various academic disciplines and criteria.
Cultural Diversity Scholarship: UCO recognizes the value of cultural diversity and may offer scholarships to international students who contribute to a more diverse and inclusive campus community.
Study Abroad Scholarships: UCO encourages international students to explore study abroad opportunities. Scholarships may be available to support their international educational experiences.
Specific Country Scholarships: UCO may have scholarship programs that are specifically tailored to students from certain countries or regions.
Graduates of the B.A. in Strategic Communications program at UCO are well-prepared to enter a diverse array of careers that emphasize effective communication strategies and media management. Their comprehensive training equips them with the skills necessary to thrive in various industries, including marketing, public relations, and corporate communications.
Public Relations Specialist: Many graduates become public relations specialists, responsible for managing an organization's public image. They craft press releases, coordinate media events, and develop communication strategies to promote positive perceptions and manage crises.
Marketing Coordinator: Graduates often pursue roles as marketing coordinators, where they assist in the development and implementation of marketing campaigns. They analyze market trends, conduct consumer research, and collaborate with creative teams to ensure brand consistency and effectiveness.
Social Media Manager: With the rise of digital communication, many graduates find opportunities as social media managers. They create and manage content for social media platforms, engage with audiences, and analyze metrics to enhance brand visibility and engagement.
Corporate Communications Manager: Graduates may work as corporate communications managers, overseeing internal and external communications for organizations. They develop communication strategies that align with company goals, create employee newsletters, and ensure consistent messaging across various channels.
Content Strategist: Some graduates become content strategists, focusing on creating and managing content that aligns with business objectives. They conduct audience research, develop content calendars, and ensure that all content is engaging, informative, and consistent with the brand voice.
Advertising Executive: Graduates can also pursue careers as advertising executives, working with clients to develop and execute advertising campaigns. They collaborate with creative teams to create compelling advertisements and analyze the effectiveness of various strategies.
Event Planner: Many graduates choose to become event planners, organizing and executing events such as conferences, product launches, and promotional events. They coordinate logistics, manage budgets, and ensure that events meet the objectives of their clients or organizations.
Media Buyer: Graduates may take on roles as media buyers, responsible for purchasing advertising space across various media outlets. They analyze target demographics, negotiate rates, and track the performance of advertising campaigns to optimize budgets.
Communication Consultant: Some graduates work as communication consultants, providing expert advice to organizations on improving their communication strategies. They may conduct workshops, develop training programs, and assess communication effectiveness within organizations.
