Masters of Business Administration (MBA)
The University of Central Oklahoma (UCO) in Edmond, USA, stands out as a premier instit...
B.S. in Fashion Marketing
Edmond, Oklahoma
INTAKE: Jan & Aug
Program Overview
The B.S. in Fashion Marketing at UCO is designed for students passionate about the fashion industry and interested in the business aspects of fashion. This program equips students with the knowledge and skills needed to navigate the dynamic world of fashion marketing, retail management, and brand development. Graduates are prepared for various roles in the fashion sector, including marketing, merchandising, and product development.
Curriculum: The curriculum combines core business principles with specialized courses in fashion marketing, visual merchandising, and consumer behavior. Students engage in hands-on projects and case studies that allow them to apply their learning in real-world scenarios. Key courses cover topics such as fashion promotion, trend analysis, and retail buying, ensuring that students are well-versed in both theoretical concepts and practical applications.
Research Focus: UCO encourages students in the Fashion Marketing program to engage in research related to industry trends, consumer preferences, and marketing strategies. Faculty members support undergraduate research projects that allow students to explore innovative marketing techniques and the impact of technology on the fashion industry, fostering critical thinking and analytical skills.
Industry Engagement: The program emphasizes strong connections with the fashion industry through partnerships with local businesses and organizations. Students have opportunities for internships and networking events that provide valuable insights into industry practices and enhance their career prospects. Guest lectures from industry professionals further enrich the learning experience, exposing students to current trends and challenges in the fashion market.
Global Perspective: UCO's B.S. in Fashion Marketing incorporates a global perspective by exploring international fashion markets and cross-cultural consumer behavior. Students study the global supply chain, ethical sourcing, and the impact of globalization on fashion trends. This approach prepares graduates to operate effectively in a diverse, interconnected world and understand the broader implications of their marketing strategies.
Location
Edmond, Oklahoma
Score
IELTS 6
Tuition Fee
USD 17400
Undergraduate Entry Requirements
Application Fee: $40
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
The University of Central Oklahoma (UCO) offers a range of scholarships to support international students in pursuing their higher education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance.
Global Broncho Scholarship: The Global Broncho Scholarship is a merit-based scholarship for undergraduate international students. The scholarship amount varies and is awarded based on academic achievement.
International Student Academic Scholarship: This scholarship is open to undergraduate and graduate international students. It recognizes outstanding academic performance and provides financial support.
Ambassador's Scholarship: The Ambassador's Scholarship is awarded to outstanding undergraduate and graduate students who demonstrate leadership qualities and a commitment to promoting diversity and cultural understanding.
Honors College Scholarship: The Honors College at UCO offers scholarships to academically talented international students who participate in the Honors College program.
Athletic Scholarships: International students with exceptional athletic abilities may be eligible for athletic scholarships if they participate in UCO's NCAA Division II sports programs.
Departmental Scholarships: Various academic departments at UCO offer scholarships to students majoring in specific fields. These scholarships are often based on academic performance, major, or other criteria.
UCO Foundation Scholarships: The UCO Foundation administers a wide range of scholarships funded by donors and organizations. These scholarships cover various academic disciplines and criteria.
Cultural Diversity Scholarship: UCO recognizes the value of cultural diversity and may offer scholarships to international students who contribute to a more diverse and inclusive campus community.
Study Abroad Scholarships: UCO encourages international students to explore study abroad opportunities. Scholarships may be available to support their international educational experiences.
Specific Country Scholarships: UCO may have scholarship programs that are specifically tailored to students from certain countries or regions.
Graduates of the B.S. in Fashion Marketing program have a diverse range of career paths available to them, thanks to their comprehensive training in marketing principles tailored to the fashion industry. Many pursue careers in fashion marketing, where they develop and implement marketing strategies to promote brands and products effectively.
Merchandising: Some graduates become merchandisers, responsible for selecting and purchasing products for retail stores. This role involves analyzing consumer trends, negotiating with suppliers, and creating visual displays that attract customers.
Brand Management: Others may work in brand management, overseeing the development and promotion of fashion brands. In this capacity, they ensure that the brand message aligns with consumer expectations and market trends, often collaborating with marketing teams to create campaigns that enhance brand awareness.
Retail Management: Graduates can also pursue careers in retail management, where they manage daily operations of retail stores, including sales strategies, inventory management, and customer service. This role requires strong leadership and organizational skills to drive sales and enhance customer experiences.
Fashion Public Relations: Some alumni enter the field of fashion public relations, focusing on building relationships with media and influencers to promote fashion brands. They create press releases, organize events, and manage social media campaigns to enhance brand visibility.
E-commerce and Digital Marketing: With the rise of online shopping, many graduates explore careers in e-commerce and digital marketing, where they develop strategies to increase online sales and improve user experience on fashion websites. This includes managing social media accounts, email marketing campaigns, and online advertisements.
Consulting: Lastly, graduates may choose to become consultants in the fashion industry, providing expert advice to brands on marketing strategies, consumer engagement, and market positioning.
