M.A. in Actuarial Science
Ball State University takes pride in offering a cutting-edge Master of Arts in Actuaria...
B.A. or B.S. in Marketing
Muncie, Indiana
INTAKE: Jan & Aug
Program Overview
Ball State University offers a B.A. or B.S. in Marketing, designed to prepare students for a dynamic career in the ever-evolving field of marketing. This program emphasizes the development of strategic thinking, creativity, and analytical skills, equipping students with the tools needed to navigate various aspects of marketing, including digital marketing, consumer behavior, and brand management. Through a combination of theoretical knowledge and practical applications, students gain a comprehensive understanding of how to effectively connect products and services with target audiences.
AACSB-accredited: The Marketing program at Ball State University is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious distinction awarded to only a select number of business schools worldwide. This accreditation ensures that the program meets rigorous academic standards and provides high-quality education, which enhances the value of the degree in the competitive job market. Employers recognize AACSB accreditation as a mark of excellence, indicating that graduates are well-prepared for their careers.
Curriculum: The curriculum for the B.A. or B.S. in Marketing includes a robust selection of core courses that cover essential topics such as marketing research, advertising, sales management, and digital marketing strategies. Students can also choose from a variety of electives to tailor their education to their specific interests, whether that be in social media marketing, consumer psychology, or international marketing. The program emphasizes experiential learning opportunities, including projects, case studies, and internships, allowing students to apply their knowledge in real-world settings.
Research Focus: Students in the Marketing program are encouraged to engage in research that explores emerging trends and best practices in the field. Faculty members support students in developing their research projects, which may address topics like consumer behavior analysis, brand strategy development, or the impact of digital marketing on purchasing decisions. This research component fosters critical thinking and analytical skills, preparing students to address complex marketing challenges effectively.
Industry Engagement: Ball State University fosters strong industry engagement through partnerships with local businesses and marketing organizations. These connections provide students with opportunities for internships, networking events, and guest lectures from industry professionals. Engaging with practitioners in the field enhances students' learning experiences and helps them build valuable connections that can lead to future career opportunities in marketing.
Global Perspective: The Marketing program incorporates a global perspective, recognizing the importance of understanding diverse markets and cultural influences on consumer behavior. Students explore international marketing strategies, global branding, and the challenges of marketing in a multicultural environment. Opportunities for study abroad and collaborative projects with international partners further enrich students' understanding of global marketing dynamics, equipping them with the skills needed to succeed in a worldwide marketplace.
Location
Muncie, Indiana
Score
IELTS 6.5
Tuition Fee
USD 28044
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Ball State University is promoting diversity and providing financial support to international students.
Ball State's International Student Scholarships: Ball State University offers a variety of merit-based scholarships exclusively for international students. These scholarships are typically awarded based on academic achievement, extracurricular involvement, and leadership qualities.
University-Wide Scholarships: International students are eligible to apply for university-wide scholarships that are open to all students, regardless of their nationality. These scholarships often have specific criteria and requirements.
Departmental Scholarships: Many academic departments at Ball State University offer scholarships to international students pursuing degrees within those departments. These scholarships may be based on academic performance, major, or specific achievements.
Study Abroad Scholarships: Ball State encourages international students to participate in study abroad programs. The university offers scholarships to help cover the costs associated with studying abroad, promoting global experiences and cultural exchange.
Privately Funded Scholarships: There are external scholarship opportunities for international students provided by private organizations, foundations, and government agencies. Ball State's scholarship office assists students in identifying and applying for these external scholarships.
Cultural Scholarships: Ball State University may offer scholarships to students who are actively involved in promoting their own cultures and engaging in cultural exchange on campus.
Full-Ride Scholarships: In some cases, highly qualified international students may be eligible for full-ride scholarships that cover tuition, fees, and living expenses.
Community Scholarships: Local community organizations and partners sometimes provide scholarships to international students who are engaged in community service and demonstrate a commitment to the local area.
Graduates with a B.A. or B.S. in Marketing from Ball State University have a wealth of career opportunities available to them across various industries.
Marketing Manager: Graduates can take on roles as marketing managers, where they develop and implement marketing strategies to promote products or services, analyze market trends, and manage marketing teams.
Brand Manager: In this role, graduates oversee brand development and positioning, ensuring that the brand aligns with the company's goals while enhancing its market presence.
Digital Marketing Specialist: With expertise in online marketing, graduates can work as digital marketing specialists, focusing on strategies such as search engine optimization (SEO), social media marketing, and online advertising.
Market Research Analyst: Graduates may become market research analysts, conducting research to understand consumer preferences, market trends, and competitive landscapes to guide business decisions.
Sales Manager: Graduates can pursue positions as sales managers, leading sales teams, setting sales goals, and developing strategies to meet or exceed revenue targets.
Advertising Coordinator: In this role, graduates coordinate advertising campaigns, manage budgets, and collaborate with creative teams to produce effective advertisements across various media.
Public Relations Specialist: Graduates can work as public relations specialists, managing communications between organizations and the public, handling media inquiries, and crafting press releases to enhance the company’s reputation.
Content Marketing Strategist: With strong writing and analytical skills, graduates may become content marketing strategists, responsible for creating and managing content that engages customers and drives conversions.
Social Media Manager: Graduates can specialize as social media managers, overseeing a brand’s social media presence, creating engaging content, and analyzing social media metrics to enhance online engagement.
