M.S. in Aviation and Transportation
Lewis University, located in Romeoville, Illinois, is a distinguished institution known...
B.S. in Marketing
Romeoville, Illinois
INTAKE: Jan & Aug
Program Overview
Lewis University offers a comprehensive B.S. in Marketing designed to equip students with the knowledge and skills needed to succeed in the dynamic field of marketing. This program emphasizes both theoretical understanding and practical application, preparing graduates for various roles in marketing, advertising, and public relations. The curriculum focuses on key marketing principles, including consumer behavior, market research, and digital marketing strategies.
Curriculum: The curriculum for the B.S. in Marketing at Lewis University combines core business courses with specialized marketing courses. Students delve into topics such as marketing management, sales strategies, and brand management. Additionally, the program incorporates hands-on learning experiences, including projects and case studies that allow students to apply marketing theories in real-world scenarios. The integration of digital marketing components ensures that students are well-versed in current trends and technologies, making them competitive in the job market.
Research Focus: Lewis University encourages a strong emphasis on research within its marketing program. Students are provided opportunities to engage in research projects that analyze market trends and consumer behavior, which helps them develop critical thinking and analytical skills. Faculty members, who are often involved in ongoing research initiatives, mentor students in conducting their research, fostering a collaborative learning environment that promotes innovative marketing solutions.
Industry Engagement: The B.S. in Marketing program prioritizes industry engagement by fostering partnerships with local businesses and organizations. Students are encouraged to participate in internships, networking events, and marketing competitions, providing them with practical experience and insights into the marketing industry. These engagements not only enhance students' resumes but also help them build professional networks that can lead to job opportunities after graduation.
Global Perspective: Understanding the global market is essential for modern marketers, and Lewis University incorporates a global perspective throughout its B.S. in Marketing program. The curriculum includes courses that examine international marketing strategies and cross-cultural consumer behavior, enabling students to navigate the complexities of global markets. Additionally, study abroad opportunities and partnerships with international institutions provide students with firsthand experience of global marketing practices.
Location
Romeoville, Illinois
Score
IELTS 6.5
Tuition Fee
USD 39400
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 52 or higher.
- DET (Duolingo English Test): Minimum score of 105.
Lewis University is providing financial support to international students through a variety of scholarships and awards. These scholarships are designed to recognize academic excellence, talent, and contributions to the university community.
International Student Academic Scholarships: Lewis University offers academic scholarships to international students based on their academic achievements. These scholarships are typically merit-based and may cover a significant portion of tuition costs.
Cultural Diversity Scholarship: The Cultural Diversity Scholarship is awarded to international students who have demonstrated a promoting diversity and inclusivity on campus. It recognizes their efforts to create a welcoming and inclusive environment.
Global Citizen Scholarship: The Global Citizen Scholarship is designed to support international students who have a strong track record of community service and volunteerism. It acknowledges their dedication to making a positive impact in the local and global community.
Athletic Scholarships: International students with exceptional athletic abilities may be eligible for athletic scholarships if they participate in varsity sports at Lewis University. These scholarships are typically offered to talented student-athletes.
Major-Specific Scholarships: Some academic departments and programs at Lewis University offer major-specific scholarships for international students. These scholarships are often based on academic performance within a particular field of study.
Leadership Scholarships: Lewis University values leadership and may award scholarships to international students who have demonstrated outstanding leadership qualities in their academic or extracurricular activities.
Transfer Student Scholarships: Transfer students from international institutions may be eligible for scholarships designed to ease their transition to Lewis University. These scholarships can help reduce the cost of their education.
Need-Based Financial Aid: Lewis University is committed to assisting international students with demonstrated financial need. Students can apply for need-based financial aid to help cover tuition and living expenses.
External Scholarships: Lewis University encourages international students to explore external scholarship opportunities from organizations, foundations, and government agencies. The university's scholarship office can provide guidance on finding these opportunities.
It's important to note that scholarship availability and criteria may vary each academic year.
Graduates of the B.S. in Marketing program at Lewis University have a wide array of career options available to them due to the comprehensive skill set they acquire.
Marketing Manager: Marketing managers are responsible for developing and executing marketing strategies to promote products and services. They oversee marketing campaigns and analyze market trends to drive sales growth.
Market Research Analyst: These professionals gather and analyze data about consumers and competitors to understand market conditions. They provide insights that help organizations make informed decisions about product development and marketing strategies.
Brand Manager: Brand managers focus on creating a strong brand identity and positioning. They develop strategies to enhance brand awareness and loyalty, ensuring that the brand meets customer expectations.
Digital Marketing Specialist: With the rise of online marketing, digital marketing specialists play a crucial role in managing online campaigns, social media strategies, and search engine optimization (SEO) initiatives to drive traffic and engagement.
Sales Manager: Sales managers oversee sales teams, set sales goals, and develop strategies to achieve those goals. They often work closely with marketing teams to align sales strategies with marketing initiatives.
Public Relations Specialist: Public relations specialists manage the public image of an organization. They develop communication strategies, write press releases, and interact with media to ensure a positive representation of the company.
Advertising Executive: Advertising executives are involved in creating and managing advertising campaigns across various media platforms. They work with clients to understand their needs and develop creative solutions to reach target audiences effectively.
Social Media Manager: These professionals manage an organization’s social media presence, creating content, engaging with followers, and analyzing performance metrics to enhance brand visibility and engagement.
Content Marketing Specialist: Content marketing specialists focus on creating valuable content to attract and engage target audiences. They develop blog posts, videos, and other content formats to support marketing goals.
E-commerce Manager: E-commerce managers oversee online sales strategies, managing websites and online platforms to drive sales and enhance customer experiences in the digital marketplace.
