M.S. in Aviation and Transportation
Lewis University, located in Romeoville, Illinois, is a distinguished institution known...
B.S. in Digital Marketing
Romeoville, Illinois
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Digital Marketing at Lewis University is designed to prepare students for the dynamic and rapidly evolving field of digital marketing. This program provides a comprehensive understanding of digital marketing strategies, tools, and analytics, focusing on how to effectively engage with customers in an increasingly digital world. Students learn to create, implement, and evaluate marketing campaigns across various digital platforms, ensuring they are equipped with the skills necessary to thrive in today’s marketing landscape.
Curriculum: The curriculum for the B.S. in Digital Marketing combines theoretical knowledge with practical applications, covering essential topics such as search engine optimization (SEO), social media marketing, content marketing, and data analytics. Students engage in hands-on projects that enable them to apply their learning in real-world scenarios, utilizing industry-standard tools and software. The program emphasizes a strong foundation in marketing principles while also integrating technology and analytics, preparing students for various roles within the digital marketing sphere.
Research Focus: At Lewis University, the B.S. in Digital Marketing program encourages students to participate in research that explores current trends and innovations in digital marketing. Students can engage with faculty on projects that analyze consumer behavior, the effectiveness of digital marketing strategies, and the impact of emerging technologies. This research focus not only enhances students' understanding of the field but also contributes to the body of knowledge in digital marketing practices.
Industry Engagement: Industry engagement is a critical component of the B.S. in Digital Marketing program. Lewis University collaborates with local businesses and marketing professionals to provide students with internships, networking opportunities, and guest lectures. These experiences allow students to gain valuable insights into the industry and develop connections that can facilitate job placements upon graduation. By working with industry partners, students also have the chance to tackle real-world marketing challenges, enhancing their practical skills.
Global Perspective: The program adopts a global perspective, recognizing that digital marketing operates in an interconnected world. Students learn to navigate the complexities of marketing in diverse cultural contexts and understand how global trends influence consumer behavior. This approach prepares graduates to develop marketing strategies that resonate with audiences across different regions and demographics, equipping them with a competitive edge in the global marketplace.
Location
Romeoville, Illinois
Score
IELTS 6.5
Tuition Fee
USD 39400
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 52 or higher.
- DET (Duolingo English Test): Minimum score of 105.
Lewis University is providing financial support to international students through a variety of scholarships and awards. These scholarships are designed to recognize academic excellence, talent, and contributions to the university community.
International Student Academic Scholarships: Lewis University offers academic scholarships to international students based on their academic achievements. These scholarships are typically merit-based and may cover a significant portion of tuition costs.
Cultural Diversity Scholarship: The Cultural Diversity Scholarship is awarded to international students who have demonstrated a promoting diversity and inclusivity on campus. It recognizes their efforts to create a welcoming and inclusive environment.
Global Citizen Scholarship: The Global Citizen Scholarship is designed to support international students who have a strong track record of community service and volunteerism. It acknowledges their dedication to making a positive impact in the local and global community.
Athletic Scholarships: International students with exceptional athletic abilities may be eligible for athletic scholarships if they participate in varsity sports at Lewis University. These scholarships are typically offered to talented student-athletes.
Major-Specific Scholarships: Some academic departments and programs at Lewis University offer major-specific scholarships for international students. These scholarships are often based on academic performance within a particular field of study.
Leadership Scholarships: Lewis University values leadership and may award scholarships to international students who have demonstrated outstanding leadership qualities in their academic or extracurricular activities.
Transfer Student Scholarships: Transfer students from international institutions may be eligible for scholarships designed to ease their transition to Lewis University. These scholarships can help reduce the cost of their education.
Need-Based Financial Aid: Lewis University is committed to assisting international students with demonstrated financial need. Students can apply for need-based financial aid to help cover tuition and living expenses.
External Scholarships: Lewis University encourages international students to explore external scholarship opportunities from organizations, foundations, and government agencies. The university's scholarship office can provide guidance on finding these opportunities.
It's important to note that scholarship availability and criteria may vary each academic year.
Graduates of the B.S. in Digital Marketing program at Lewis University are well-prepared to enter a diverse and rapidly expanding job market. The digital landscape is continuously evolving, and organizations across various sectors are seeking professionals who can effectively navigate this environment.
Digital Marketing Specialist: Digital marketing specialists develop and execute marketing campaigns across various digital channels. They are responsible for optimizing online presence through SEO, PPC advertising, and content marketing strategies to increase brand awareness and drive traffic.
Social Media Manager: Social media managers create and manage content across social media platforms, engaging with audiences and building brand loyalty. They analyze social media metrics to refine strategies and ensure that the company's messaging resonates with its target audience.
Content Marketing Strategist: Content marketing strategists focus on creating valuable content that attracts and retains customers. They develop content strategies that align with business goals, utilizing blogs, videos, and social media posts to engage potential clients and drive conversions.
SEO Specialist: SEO specialists are responsible for improving a website’s visibility on search engines. They conduct keyword research, optimize web content, and analyze performance metrics to enhance organic search rankings, ensuring that potential customers can easily find the company online.
Email Marketing Manager: Email marketing managers design and implement email campaigns aimed at nurturing leads and engaging customers. They analyze campaign performance, segment audiences, and optimize messaging to drive higher open and click-through rates.
Digital Analytics Consultant: Digital analytics consultants analyze data from various digital marketing efforts to assess performance and inform strategy. They utilize tools like Google Analytics to provide insights on user behavior, campaign effectiveness, and ROI, enabling organizations to make data-driven decisions.
E-commerce Manager: E-commerce managers oversee online sales strategies and operations. They work on optimizing product listings, managing online inventory, and analyzing sales data to enhance the customer shopping experience and increase revenue.
Brand Manager: Brand managers develop and maintain a brand's image and messaging across all digital platforms. They conduct market research to understand consumer trends and preferences, ensuring that marketing strategies align with the brand's vision and goals.
Digital Project Manager: Digital project managers coordinate and oversee digital marketing projects, ensuring that they are completed on time and within budget. They work with cross-functional teams to align marketing initiatives with overall business objectives.
Marketing Analyst: Marketing analysts collect and analyze data related to market trends, customer preferences, and competitor strategies. They provide insights that inform marketing strategies and help organizations stay competitive in the digital space.
