M.S. in Aviation and Transportation
Lewis University, located in Romeoville, Illinois, is a distinguished institution known...
B.A. in Public Relations / Advertising
Romeoville, Illinois
INTAKE: Jan & Aug
Program Overview
Lewis University offers a Bachelor of Arts in Public Relations / Advertising that prepares students to excel in the dynamic fields of communication and marketing. This program focuses on developing strategic communication skills necessary for effectively managing public perceptions and promoting brands. By integrating theoretical concepts with practical applications, students gain a comprehensive understanding of how to create compelling messages and engage target audiences across various platforms.
Curriculum: The curriculum for the B.A. in Public Relations / Advertising is designed to provide a well-rounded education in communication principles and practices. Core courses include media writing, strategic communication, and campaign management, allowing students to explore various facets of public relations and advertising. Additionally, specialized electives cover topics such as digital marketing, crisis communication, and social media strategies, ensuring that graduates are equipped with the skills to navigate the ever-evolving media landscape.
Research Focus: Research within the Public Relations / Advertising program at Lewis University emphasizes the study of communication trends, consumer behavior, and the effectiveness of various messaging strategies. Faculty and students engage in collaborative research projects that analyze case studies, evaluate campaign outcomes, and explore the impact of emerging technologies on public relations and advertising practices. This research focus not only enriches the academic experience but also contributes valuable insights to the industry.
Industry Engagement: Lewis University emphasizes the importance of industry engagement, providing students with numerous opportunities to gain practical experience. Internships with local businesses, agencies, and nonprofit organizations allow students to apply their knowledge in real-world settings while building professional networks. The program also hosts workshops and guest lectures featuring industry leaders, which helps students stay informed about current trends and best practices in public relations and advertising.
Global Perspective: The B.A. in Public Relations / Advertising incorporates a global perspective by examining how communication strategies vary across cultures and regions. Students learn to consider the cultural implications of their messaging and develop campaigns that resonate with diverse audiences. This emphasis on global communication is essential in today’s interconnected world, where businesses often engage with clients and customers from various backgrounds.
Location
Romeoville, Illinois
Score
IELTS 6.5
Tuition Fee
USD 39400
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 52 or higher.
- DET (Duolingo English Test): Minimum score of 105.
Lewis University is providing financial support to international students through a variety of scholarships and awards. These scholarships are designed to recognize academic excellence, talent, and contributions to the university community.
International Student Academic Scholarships: Lewis University offers academic scholarships to international students based on their academic achievements. These scholarships are typically merit-based and may cover a significant portion of tuition costs.
Cultural Diversity Scholarship: The Cultural Diversity Scholarship is awarded to international students who have demonstrated a promoting diversity and inclusivity on campus. It recognizes their efforts to create a welcoming and inclusive environment.
Global Citizen Scholarship: The Global Citizen Scholarship is designed to support international students who have a strong track record of community service and volunteerism. It acknowledges their dedication to making a positive impact in the local and global community.
Athletic Scholarships: International students with exceptional athletic abilities may be eligible for athletic scholarships if they participate in varsity sports at Lewis University. These scholarships are typically offered to talented student-athletes.
Major-Specific Scholarships: Some academic departments and programs at Lewis University offer major-specific scholarships for international students. These scholarships are often based on academic performance within a particular field of study.
Leadership Scholarships: Lewis University values leadership and may award scholarships to international students who have demonstrated outstanding leadership qualities in their academic or extracurricular activities.
Transfer Student Scholarships: Transfer students from international institutions may be eligible for scholarships designed to ease their transition to Lewis University. These scholarships can help reduce the cost of their education.
Need-Based Financial Aid: Lewis University is committed to assisting international students with demonstrated financial need. Students can apply for need-based financial aid to help cover tuition and living expenses.
External Scholarships: Lewis University encourages international students to explore external scholarship opportunities from organizations, foundations, and government agencies. The university's scholarship office can provide guidance on finding these opportunities.
It's important to note that scholarship availability and criteria may vary each academic year.
Graduates of the B.A. in Public Relations / Advertising from Lewis University are well-equipped to pursue diverse and rewarding career paths in the fast-paced fields of communication and marketing. The comprehensive training provided by the program enables students to develop critical thinking, creativity, and strategic communication skills, making them competitive candidates in the job market.
Public Relations Specialist: Professionals in this role create and maintain a positive public image for organizations. They draft press releases, manage media relations, and develop communication strategies to enhance brand reputation.
Advertising Account Executive: Graduates can work in advertising agencies, where they serve as liaisons between clients and creative teams. They help develop advertising campaigns, manage budgets, and ensure that client objectives are met.
Marketing Coordinator: Many alumni find positions in marketing, where they assist in planning and executing marketing strategies, conducting market research, and analyzing campaign performance to drive engagement and sales.
Social Media Manager: With the growing importance of digital communication, graduates can specialize in social media management, crafting engaging content, monitoring online interactions, and developing strategies to enhance brand visibility on social platforms.
Crisis Communication Manager: This role involves preparing organizations to handle potential crises effectively. Graduates develop crisis communication plans, conduct media training, and manage responses to public relations emergencies.
Event Planner: Graduates can also pursue careers in event planning, organizing corporate events, product launches, and promotional activities. Strong communication and organizational skills are essential for ensuring successful events.
Content Strategist: In this role, professionals develop and manage content strategies for various platforms, ensuring that messaging aligns with brand goals and resonates with target audiences.
