B.S.B. in Sports Business

The Bachelor of Science in Business (B.S.B.) in Sports Business at DePaul University is designed for students passionate about the sports industry. This program integrates core business principles with specialized knowledge of sports management, marketing, and operations. Graduates are equipped to navigate the unique challenges and opportunities within the sports sector, preparing them for a variety of roles in sports organizations, teams, and related businesses.

STEM-designated: The B.S.B. in Sports Business program is STEM-designated, emphasizing quantitative analysis and data-driven decision-making within the sports industry. This designation reflects the program's commitment to providing students with analytical skills that are increasingly valuable in a technology-driven sports landscape.

Curriculum: The curriculum combines foundational business courses with specialized sports business classes. Key subjects include Sports Marketing, Sports Finance, Event Management, and Sports Law. Students also have the opportunity to choose electives that align with their career interests, such as Digital Media in Sports or International Sports Business. This comprehensive curriculum ensures that graduates possess both theoretical knowledge and practical skills.

Research Focus: DePaul University encourages research initiatives that address contemporary issues in the sports business field. Faculty members engage in research related to sports marketing strategies, consumer behavior in sports, and the economic impact of sports events. Students are encouraged to participate in research projects, enhancing their understanding of current trends and challenges in the sports industry.

Industry Engagement: The Sports Business program emphasizes strong connections with industry professionals. Students benefit from internships, networking opportunities, and guest lectures featuring leaders in the sports sector. These experiences provide practical insights and valuable connections, enhancing students’ career prospects upon graduation.

Global Perspective: The B.S.B. in Sports Business incorporates a global perspective by examining sports practices and business models in international contexts. Students explore how cultural differences impact sports marketing and management strategies. Coursework includes case studies from various regions, preparing graduates to operate effectively in a globalized sports industry.

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 80 or higher.
• PTE: Overall score of 53 or higher.
• DET (Duolingo English Test): Minimum score of 115.

DePaul University is dedicated to supporting the academic aspirations of international students. The university offers various scholarships and financial aid opportunities to help make education more accessible. 

International Student Scholarships: DePaul University provides merit-based scholarships to international undergraduate and graduate students. These scholarships consider academic achievements, test scores, and other criteria.

Global Gateway Scholarships: These scholarships are designed for undergraduate international students who transfer from specific partner institutions to DePaul. They help facilitate a smooth transition.

Dean's Merit-Based Scholarships: DePaul's colleges and schools offer dean's merit-based scholarships to international students within their respective programs. These scholarships recognize outstanding academic achievements and contributions.

International Experience Scholarship: This scholarship is for undergraduate students planning to participate in study abroad programs. It provides financial support to students seeking to gain global perspectives.

Vincent G. Rinn Family Endowed Scholarship: This scholarship is awarded to international students with financial need. It helps cover tuition costs and promote diversity within the DePaul community.

Donor-Funded Scholarships: DePaul University administers a range of donor-funded scholarships, some of which are available to international students. These scholarships often have specific eligibility criteria and application requirements.

Athletic Scholarships: DePaul offers athletic scholarships for international student-athletes who excel in various sports. These scholarships may cover tuition and related expenses.

External Scholarships: DePaul encourages international students to explore external scholarship opportunities, both in their home countries and in the United States.

It's important to note that scholarship availability, criteria, and application deadlines can vary among programs and departments at DePaul University.

Graduates of the Bachelor of Science in Business (B.S.B.) in Sports Business program at DePaul University are well-equipped to pursue various exciting and fulfilling careers in the sports industry.

Sports Marketing Manager: Sports marketing managers develop and implement marketing strategies for sports teams, events, and organizations. They focus on promoting brands, increasing fan engagement, and driving ticket sales.

Event Coordinator: Event coordinators plan and manage sports events, from local competitions to large-scale tournaments. They oversee logistics, budgeting, and promotional activities to ensure successful execution.

Sports Agent: Sports agents represent professional athletes, negotiating contracts and endorsements on their behalf. They provide career advice and manage public relations for their clients.

Athletic Director: Athletic directors oversee the sports programs of educational institutions. They manage budgets, hire coaches, and ensure compliance with regulations, enhancing the overall athletic experience for students.

Market Research Analyst: Market research analysts in sports assess market trends and consumer preferences. They analyze data to help organizations make informed marketing decisions and develop effective strategies.

Sports Information Director: Sports information directors manage public relations and communications for sports teams or organizations. They handle media inquiries, prepare press releases, and promote team achievements.

Sponsorship Coordinator: Sponsorship coordinators work to secure and maintain sponsorships for sports events or teams. They develop relationships with businesses and create packages that align sponsors with target audiences.

Ticket Sales Manager: Ticket sales managers are responsible for driving ticket sales for sports events. They develop pricing strategies, oversee sales teams, and implement marketing campaigns to attract fans.

Community Relations Manager: Community relations managers focus on building relationships between sports organizations and their local communities. They develop outreach programs and coordinate charitable initiatives.

Sports Analyst: Sports analysts provide insights and analysis for media outlets, teams, or organizations. They evaluate player performance, game strategies, and market trends to support decision-making.