B.S.B. in Marketing

The Bachelor of Science in Business (B.S.B.) in Marketing at DePaul University is designed to provide students with a comprehensive understanding of marketing principles and practices. This program focuses on equipping students with the skills needed to create effective marketing strategies, understand consumer behavior, and analyze market trends. By blending theoretical knowledge with practical applications, graduates are prepared for successful careers in various marketing roles.

Curriculum: The curriculum for the B.S.B. in Marketing includes core business courses alongside specialized marketing topics. Key subjects cover areas such as Consumer Behavior, Marketing Research, Digital Marketing, and Brand Management. Students also have the opportunity to take electives in areas like Social Media Marketing, International Marketing, and Sales Management. This diverse curriculum ensures that graduates possess both foundational knowledge and advanced marketing skills.

Research Focus: DePaul University promotes research initiatives that explore contemporary marketing challenges and trends. Faculty members engage in research on topics such as consumer behavior, digital marketing strategies, and branding effectiveness. Students are encouraged to participate in research projects, providing them with insights into the latest developments in the marketing field and enhancing their analytical skills.

Industry Engagement: The Marketing program emphasizes strong industry connections through internships, networking events, and guest lectures from marketing professionals. Students gain hands-on experience through internships with leading companies, allowing them to apply their classroom knowledge to real-world scenarios. This engagement fosters relationships with industry leaders and enhances students’ employability after graduation.

Global Perspective: The B.S.B. in Marketing incorporates a global perspective by examining marketing practices in international contexts. Students learn how cultural differences impact consumer behavior and marketing strategies. Coursework includes case studies from various regions, preparing graduates to navigate the complexities of marketing in a globalized marketplace.

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 80 or higher.
• PTE: Overall score of 53 or higher.
• DET (Duolingo English Test): Minimum score of 115.

DePaul University is dedicated to supporting the academic aspirations of international students. The university offers various scholarships and financial aid opportunities to help make education more accessible. 

International Student Scholarships: DePaul University provides merit-based scholarships to international undergraduate and graduate students. These scholarships consider academic achievements, test scores, and other criteria.

Global Gateway Scholarships: These scholarships are designed for undergraduate international students who transfer from specific partner institutions to DePaul. They help facilitate a smooth transition.

Dean's Merit-Based Scholarships: DePaul's colleges and schools offer dean's merit-based scholarships to international students within their respective programs. These scholarships recognize outstanding academic achievements and contributions.

International Experience Scholarship: This scholarship is for undergraduate students planning to participate in study abroad programs. It provides financial support to students seeking to gain global perspectives.

Vincent G. Rinn Family Endowed Scholarship: This scholarship is awarded to international students with financial need. It helps cover tuition costs and promote diversity within the DePaul community.

Donor-Funded Scholarships: DePaul University administers a range of donor-funded scholarships, some of which are available to international students. These scholarships often have specific eligibility criteria and application requirements.

Athletic Scholarships: DePaul offers athletic scholarships for international student-athletes who excel in various sports. These scholarships may cover tuition and related expenses.

External Scholarships: DePaul encourages international students to explore external scholarship opportunities, both in their home countries and in the United States.

It's important to note that scholarship availability, criteria, and application deadlines can vary among programs and departments at DePaul University.

Graduates of the Bachelor of Science in Business (B.S.B.) in Marketing program at DePaul University are well-prepared to pursue diverse and exciting careers in the marketing field. 

Marketing Manager: Marketing managers develop and execute marketing strategies to promote products or services. They oversee marketing campaigns, analyze market trends, and manage budgets to achieve business objectives.

Brand Manager: Brand managers are responsible for maintaining and enhancing the image of a brand. They develop branding strategies, monitor brand performance, and ensure consistency across all marketing channels.

Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including social media, email marketing, and search engine optimization (SEO). They analyze digital campaigns and optimize them for better performance.

Market Research Analyst: Market research analysts study market conditions to identify potential sales opportunities for a product or service. They collect and analyze data on consumer preferences, competitors, and market trends to inform marketing strategies.

Advertising Account Executive: Account executives in advertising agencies manage client relationships and coordinate advertising campaigns. They serve as the main point of contact between clients and creative teams, ensuring that client needs are met.

Public Relations Specialist: PR specialists create and maintain a positive public image for organizations. They develop communication strategies, write press releases, and manage media relations to shape public perception.

Sales Manager: Sales managers lead sales teams to achieve revenue targets. They develop sales strategies, train and motivate staff, and analyze sales data to drive business growth.

Content Marketing Strategist: Content marketing strategists create and implement content strategies to attract and engage target audiences. They oversee content creation, distribution, and performance analysis across various platforms.

Social Media Manager: Social media managers develop and execute social media strategies to enhance brand presence and engagement. They create content, monitor social channels, and analyze performance metrics.

E-commerce Manager: E-commerce managers oversee online retail operations, focusing on website management, customer experience, and digital marketing strategies to drive online sales.