MBA in Accounting
Saint Leo University, located in the USA, is renowned for its commitment to academic ex...
B.A. in Marketing
St. Leo, Florida
INTAKE: Jan & Aug
Program Overview
The Bachelor of Arts in Marketing at Saint Leo University is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. The program emphasizes the importance of consumer behavior, market research, digital marketing, and branding. Students develop critical skills that prepare them for dynamic careers in the marketing field.
ACBSP Accredited: The B.A. in Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This accreditation signifies that the program meets rigorous educational standards, ensuring a high-quality learning experience for students. It reflects Saint Leo University’s commitment to excellence in business education and continuous improvement.
Curriculum: The curriculum for the B.A. in Marketing encompasses a variety of core courses and electives that cover key areas such as marketing management, consumer behavior, marketing research, digital marketing, and advertising. Students engage in hands-on projects, case studies, and group work to apply theoretical concepts in real-world scenarios. This practical approach helps to build a strong foundation in both traditional and contemporary marketing practices.
Research Focus: Students in the program are encouraged to participate in research initiatives that explore current trends in marketing, consumer behavior, and the impact of technology on marketing strategies. Faculty members mentor students in developing research projects that contribute to the field and enhance their analytical and critical thinking skills.
Industry Engagement: Saint Leo University fosters strong connections with industry professionals, providing students with opportunities for internships, networking events, and guest lectures. These experiences allow students to gain practical insights into the marketing industry, build professional networks, and enhance their employability upon graduation.
Global Perspective: The B.A. in Marketing program incorporates a global perspective by examining international marketing strategies and cross-cultural consumer behavior. Students learn how to navigate the complexities of marketing in a globalized economy, preparing them to work effectively in diverse cultural contexts and understand the global implications of marketing decisions.
Location
St. Leo, Florida
Score
IELTS 6.5
Tuition Fee
USD 27880
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 120.
Saint Leo University is supporting international students in their pursuit of higher education in the United States. To help ease the financial burden of tuition and expenses, the university offers several scholarships specifically designed for international students. These scholarships are competitive, and eligibility criteria may vary, but they play a significant role in making education more accessible to students from around the world.
International Student Scholarships: Saint Leo University provides scholarships specifically for international students. These scholarships are merit-based and awarded to students who demonstrate exceptional academic achievements and potential. The amount and eligibility criteria can vary.
Saint Leo University World Citizen Scholarship: This scholarship is awarded to international students who have a strong commitment global citizenship and are actively engaged in promoting cross-cultural understanding. It recognizes students who contribute to the diverse and inclusive atmosphere at Saint Leo.
Athletic Scholarships: Talented athletes may have the opportunity to receive athletic scholarships. These scholarships are awarded based on sports performance and contributions to the university's athletic teams.
Academic Scholarships: International students who excel academically may be eligible for academic scholarships. These scholarships are based on high school or college GPA, standardized test scores, and other academic achievements.
Leadership Scholarships: Students who have demonstrated strong leadership skills and community involvement may be eligible for leadership scholarships. These scholarships recognize the potential of students to make a positive impact on campus and beyond.
Major-Specific Scholarships: Some scholarships are specific to certain academic majors. For example, students majoring in business, science, or the arts may find scholarships tailored to their field of study.
Transfer Student Scholarships: Saint Leo University offers scholarships for international students who are transferring from other institutions. These scholarships may vary in terms of eligibility and amounts.
Need-Based Financial Aid: In addition to scholarships, Saint Leo University also provides need-based financial aid options to help students with demonstrated financial need.
Fulfillment Scholarship: This scholarship is offered to international students who have completed an ESL program at Saint Leo University and are continuing their education at the undergraduate level.
It's important for prospective international students to check the specific eligibility requirements, deadlines, and application processes for each scholarship opportunity. The availability and criteria for scholarships may change from year to year.
Graduates of the Bachelor of Arts in Marketing program at Saint Leo University are equipped with a diverse skill set that prepares them for various roles in the marketing field. The program’s focus on strategic thinking, creativity, and analytical skills allows graduates to thrive in multiple industries.
Marketing Coordinator: In this role, graduates assist in the planning and execution of marketing campaigns, coordinate events, and manage promotional activities. They often serve as a liaison between different departments to ensure cohesive marketing efforts.
Brand Manager: Brand managers are responsible for developing and maintaining a brand's image and identity. Graduates can work on brand strategies, product positioning, and market research to enhance brand recognition and loyalty.
Digital Marketing Specialist: With a focus on online marketing strategies, graduates can pursue careers as digital marketing specialists, managing social media accounts, search engine optimization (SEO), content marketing, and online advertising campaigns.
Market Research Analyst: This role involves analyzing market trends, consumer behavior, and competitive landscapes. Graduates can help organizations make informed decisions based on data-driven insights to optimize their marketing strategies.
Sales Manager: Graduates may work as sales managers, overseeing sales teams and developing strategies to achieve sales targets. They build relationships with clients and implement effective sales techniques to drive revenue.
Content Marketing Strategist: In this role, graduates create and manage content strategies that engage target audiences. They develop blog posts, articles, videos, and social media content that align with marketing goals and enhance brand visibility.
Public Relations Specialist: Graduates can pursue careers in public relations, managing communication between organizations and their stakeholders. They craft press releases, organize events, and work to maintain a positive public image.
Advertising Executive: Advertising executives develop and implement advertising campaigns across various media channels. Graduates can work with clients to create compelling ad content that resonates with target audiences.
Social Media Manager: This role involves creating and curating content for social media platforms, engaging with followers, and analyzing social media metrics. Graduates help build brand awareness and community through digital platforms.
Entrepreneur: Armed with marketing knowledge, graduates may choose to start their own businesses, utilizing their skills to effectively market products or services and build a loyal customer base.
