M.A. in Applied Archaeology
The Master of Arts (M.A.) in Applied Archaeology program at Indiana University of Penns...
B.S. in Marketing
Indiana, Pennsylvania
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing at Indiana University of Pennsylvania provides students with a comprehensive understanding of marketing principles and practices. The program is designed to equip students with the skills necessary to succeed in a dynamic business environment, emphasizing strategic thinking, consumer behavior, digital marketing, and brand management. Graduates are prepared for a variety of roles within the marketing field, contributing to the success of organizations across industries.
Curriculum: The curriculum for the B.S. in Marketing blends core business courses with specialized marketing topics. Students engage in courses such as Marketing Research, Consumer Behavior, Digital Marketing, Advertising and Promotion, and Sales Management. The program also includes hands-on projects and case studies that allow students to apply theoretical knowledge to real-world marketing challenges. Electives in areas such as social media marketing and global marketing further enhance the educational experience.
Research Focus: The Marketing program at IUP emphasizes the importance of research in understanding market trends and consumer behavior. Faculty members are involved in research across various areas of marketing, including digital strategies, consumer psychology, and brand management. Students may have opportunities to participate in research projects, contributing to the development of new insights and strategies that drive marketing success.
Industry Engagement: IUP fosters strong connections with the marketing industry, providing students with numerous opportunities for engagement. The program includes internships, networking events, and guest lectures from industry professionals. These experiences enable students to gain practical insights and establish valuable connections within the marketing field, enhancing their readiness for employment after graduation.
Global Perspective: The B.S. in Marketing program incorporates a global perspective by exploring international marketing strategies and cultural considerations in marketing practices. Students learn about the challenges and opportunities of marketing in a globalized economy, preparing them to navigate diverse markets and audiences. Opportunities for study abroad and involvement in global marketing projects further enrich students' understanding of the international landscape.
Location
Indiana, Pennsylvania
Score
IELTS 6
Tuition Fee
USD 24365
Undergraduate Entry Requirements
Application Fee: $25
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 46 or higher.
- DET (Duolingo English Test): Minimum score of 90.
Indiana University of Pennsylvania (IUP) offers various scholarships and financial aid options to international students to help them pursue their education in the United States. Scholarships are awarded based on academic merit, leadership, and other criteria.
Trustee's Scholarship for International Students: This is a highly competitive scholarship awarded to a limited number of incoming international undergraduate students. The scholarship covers a portion of tuition and fees. Selection is based on academic performance, leadership qualities, and extracurricular involvement.
Global Scholarship for International Students: This scholarship is available to both undergraduate and graduate international students. It is based on academic merit and can significantly reduce the cost of tuition.
IUP International Student Emergency Fund: This fund is designed to assist international students who face unexpected financial crises during their studies. It provides temporary financial support to help students overcome emergency situations.
Foundation for IUP Scholarships: The Foundation for IUP administers a variety of scholarships available to both domestic and international students. These scholarships may be based on academic achievement, financial need, or specific areas of study.
Departmental Scholarships: Many academic departments and colleges within IUP offer scholarships to students majoring in their respective fields. These scholarships can be highly specialized and may require applicants to meet specific criteria.
Athletic Scholarships: IUP offers athletic scholarships to talented student-athletes. International students with exceptional athletic abilities may be eligible for these scholarships.
External Scholarships: IUP encourages international students to explore external scholarship opportunities, such as those offered by governments, foundations, and organizations in their home countries. The International Education Office can provide guidance on finding these opportunities.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
Graduates with a Bachelor of Science in Marketing from Indiana University of Pennsylvania are well-prepared to enter a variety of roles within the marketing and business sectors. The program equips students with essential skills in strategic thinking, consumer behavior analysis, and digital marketing, making them competitive candidates in the job market.
Marketing Coordinator: Marketing coordinators play a vital role in supporting marketing campaigns, conducting market research, and coordinating promotional activities. They assist in developing marketing strategies and often serve as a liaison between different departments within an organization.
Digital Marketing Specialist: With the growing emphasis on online presence, digital marketing specialists focus on creating and managing online marketing campaigns. They utilize social media, SEO, email marketing, and content marketing to engage consumers and drive brand awareness.
Brand Manager: Brand managers are responsible for overseeing a brand's image and ensuring consistency across all marketing channels. They develop brand strategies, manage marketing budgets, and analyze consumer feedback to enhance brand positioning.
Market Research Analyst: Market research analysts study market conditions to understand potential sales of products or services. They gather and analyze data on consumers and competitors, helping businesses make informed decisions regarding marketing strategies.
Sales Manager: Sales managers lead sales teams, set sales goals, and develop training programs for sales representatives. They play a crucial role in driving revenue for their organizations by developing sales strategies and fostering customer relationships.
Advertising Account Executive: Account executives in advertising agencies manage client relationships and oversee advertising campaigns. They work closely with clients to understand their needs and coordinate with creative teams to develop effective advertising strategies.
Social Media Manager: Social media managers create and implement social media strategies to enhance brand presence on platforms like Facebook, Instagram, and Twitter. They engage with audiences, monitor trends, and analyze social media performance metrics.
Public Relations Specialist: Public relations specialists manage communication between an organization and its public. They develop press releases, manage media inquiries, and create strategies to maintain a positive public image for their clients.
E-commerce Manager: E-commerce managers focus on online sales strategies, overseeing online stores and digital marketing efforts to drive sales through e-commerce platforms.
Entrepreneur/Business Owner: Graduates with a marketing degree often pursue entrepreneurial ventures, using their knowledge to launch and promote their own businesses.
