B.S. in Marketing

The Bachelor of Science (B.S.) in Marketing at The University of Findlay is a comprehensive program designed to equip students with a solid foundation in marketing principles and practices. This program emphasizes the development of strategic thinking and analytical skills essential for success in the dynamic field of marketing. Students gain practical experience through a combination of theoretical coursework and hands-on learning opportunities, preparing them for diverse roles in the marketing industry.

Curriculum: The curriculum for the B.S. in Marketing is structured to provide a well-rounded education in marketing concepts and techniques. Core courses cover areas such as consumer behavior, market research, digital marketing, and sales management. Students also engage in elective courses that allow them to tailor their studies to specific interests within the marketing field. The program incorporates project-based learning and case studies, enabling students to apply their knowledge to real-world scenarios.

Research Focus: At The University of Findlay, research in the B.S. in Marketing program is centered on understanding consumer behavior, market trends, and effective marketing strategies. Faculty members actively engage in research that explores emerging marketing technologies, consumer decision-making processes, and the impact of digital media on marketing practices. Students have opportunities to participate in research projects, contributing to innovative solutions and gaining valuable insights into current industry challenges.

Industry Engagement: The B.S. in Marketing program places a strong emphasis on industry engagement, providing students with numerous opportunities to connect with professionals and organizations. The program features internships, industry guest speakers, and networking events that allow students to build relationships with marketing professionals and gain practical experience. These interactions help students understand industry demands and enhance their employability upon graduation.

Global Perspective: The program incorporates a global perspective by exploring international marketing strategies and cross-cultural consumer behavior. Students are encouraged to consider the global implications of marketing decisions and understand the diverse needs of international markets. The curriculum includes coursework and projects that address global marketing challenges, preparing students to work effectively in a globalized business environment.

Undergraduate Entry Requirements

Application Fee: $78

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 61 or higher.
• PTE: Overall score of 50 or higher.
• DET (Duolingo English Test): Minimum score of 95.

The University of Findlay offers several scholarships to international students to help them pursue their academic goals. Scholarships are typically awarded based on various criteria, including academic achievement, talent, and financial need. 

International Student Scholarship: This scholarship is designed for high-achieving international students. The award amount varies and is typically based on academic merit. Students may need to maintain a certain GPA to renew the scholarship each year.

Talent-Based Scholarships: The University of Findlay offers scholarships for students with exceptional talents in areas such as music, art, and athletics. These scholarships recognize students' achievements in these fields and can significantly offset the cost of attendance.

Presidential Scholarship: This is a highly competitive scholarship for academically accomplished students, including international students. It covers a significant portion of tuition costs and may include additional benefits such as a stipend for textbooks.

Oiler Success Scholarship: The Oiler Success Scholarship is designed to assist students who demonstrate academic promise. Eligibility is typically based on high school or college academic performance. The scholarship amount varies.

Need-Based Scholarships: The University of Findlay may also offer need-based scholarships to international students. These scholarships are awarded to students who demonstrate financial need. Eligibility criteria may vary.

External Scholarships: International students are encouraged to explore external scholarship opportunities provided by government organizations, foundations, and private institutions in their home countries. The university's financial aid office can provide guidance on finding and applying for these scholarships.

Athletic Scholarships: Talented athletes may be eligible for athletic scholarships to compete on the university's sports teams. These scholarships can cover tuition, room, board, and other expenses.

Graduates of the B.S. in Marketing program at The University of Findlay have a wide array of career opportunities available to them, thanks to the comprehensive skill set they acquire during their studies. The program's emphasis on strategic thinking, market analysis, and digital marketing prepares students for various roles across diverse industries.

Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies that drive business growth. They oversee campaigns, analyze market trends, and manage marketing teams to achieve organizational goals.

Market Research Analyst: These professionals analyze market conditions to examine potential sales of a product or service. They use data to understand consumer behavior, market trends, and competitive dynamics, providing insights that inform business decisions.

Digital Marketing Specialist: With a focus on online marketing techniques, digital marketing specialists design and manage digital campaigns, including social media, email marketing, and search engine optimization (SEO), to enhance brand visibility and engagement.

Sales Manager: Sales managers lead sales teams, develop sales strategies, and build relationships with clients. They focus on achieving sales targets and driving revenue growth through effective sales practices and team leadership.

Brand Manager: Brand managers oversee the development and maintenance of a brand's image and reputation. They work on brand positioning, marketing communications, and product launches to ensure brand consistency and market success.

Content Marketing Specialist: These professionals create and manage content strategies that engage and inform target audiences. They produce content for blogs, social media, and other platforms to drive traffic and generate leads.

Public Relations Specialist: Public relations specialists manage a company's public image and communications. They handle media relations, press releases, and crisis management to maintain a positive brand reputation.

Product Manager: Product managers oversee the development and marketing of products from concept to launch. They work closely with cross-functional teams to ensure products meet market needs and achieve business objectives.

Advertising Account Executive: Account executives work with clients and advertising agencies to develop and execute advertising campaigns. They manage client relationships, coordinate campaign activities, and ensure that advertising strategies align with client goals.

E-commerce Specialist: E-commerce specialists focus on online sales strategies and operations. They manage online store platforms, optimize product listings, and analyze e-commerce metrics to enhance sales performance.