M.A. in Accessory Design
The Master of Arts (M.A.) in Accessory Design program at Savannah College of Art and De...
B.F.A. in Fashion Marketing and Management
Atlanta, Georgia
INTAKE: Jan, Mar, June & Sept
Program Overview
The Bachelor of Fine Arts (B.F.A.) in Fashion Marketing and Management at Savannah College of Art and Design (SCAD) Atlanta is a specialized program designed to equip students with a comprehensive understanding of the fashion industry from a marketing and management perspective. This program integrates creative and analytical skills to prepare students for leadership roles in fashion marketing, brand management, and business strategy. Students gain expertise in promoting fashion brands, managing fashion operations, and navigating the global fashion marketplace.
STEM Designated: While the B.F.A. in Fashion Marketing and Management does not hold a STEM designation, it provides a rigorous academic foundation in business and marketing within the fashion industry. The program emphasizes analytical skills and data-driven decision-making, which are essential in understanding market trends and consumer behavior.
Curriculum: The curriculum for the B.F.A. in Fashion Marketing and Management includes a blend of core fashion courses and business-focused classes. Students start with foundational courses in fashion fundamentals, brand development, and marketing strategies. As they advance, they delve into specialized topics such as digital marketing, retail management, global fashion business, and strategic planning. The program also includes practical experiences through internships, fashion shows, and industry projects, allowing students to apply their knowledge in real-world settings.
Research Focus: Research within the B.F.A. in Fashion Marketing and Management program often centers on emerging trends in fashion marketing, consumer behavior analysis, and the impact of digital media on fashion. Students engage in projects that explore innovative marketing strategies, sustainability in fashion management, and global market dynamics. This research helps students develop a deep understanding of the factors influencing fashion business practices and equips them to address contemporary challenges in the industry.
Industry Engagement: SCAD Atlanta emphasizes strong industry engagement through various channels. The B.F.A. in Fashion Marketing and Management program offers students opportunities to connect with fashion professionals via guest lectures, networking events, and workshops. Internships with leading fashion brands and marketing agencies provide hands-on experience and industry insights. Additionally, SCAD hosts fashion events and marketing competitions that allow students to showcase their skills and interact with industry experts.
Global Perspective: The program incorporates a global perspective by exploring international fashion markets, global marketing strategies, and cross-cultural consumer behavior. Students have opportunities to study abroad, participate in international fashion events, and collaborate on global projects. This international approach ensures that graduates are well-prepared to navigate the complexities of the global fashion industry and engage with diverse markets and audiences.
Location
Atlanta, Georgia
Score
IELTS 6.5
Tuition Fee
USD 41130
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.5 in each component.
- TOEFL: Overall score of 85 or higher.
SCAD is supporting international students in achieving their educational and creative aspirations. The university offers a range of scholarships specifically designed to help international students pursue their studies.
International Student Scholarships: SCAD offers various merit-based scholarships for international undergraduate and graduate students. These scholarships are awarded based on academic achievement, artistic talent, and the potential for creative excellence.
Distinguished Scholar Award: This prestigious award is given to exceptional undergraduate students, including international students, who demonstrate outstanding academic and artistic accomplishments. It provides substantial financial support.
International Honors Scholarships: These scholarships recognize and reward the achievements of international undergraduate students. They can significantly offset the cost of tuition.
Regional Scholarships: SCAD offers scholarships for students from specific regions or countries. These awards aim to increase cultural diversity and foster a global community at SCAD.
Need-Based Scholarships: SCAD provides need-based scholarships for international students who may require financial assistance to pursue their creative education.
Talent-Based Scholarships: In addition to academic excellence, SCAD recognizes and rewards talent in various artistic fields, such as visual arts, performing arts, and creative writing.
SCAD Challenge Scholarships: These scholarships are awarded to students who participate and excel in the SCAD Challenge, a competition that showcases creative talent.
International Baccalaureate (IB) Scholarships: SCAD offers scholarships to students who have completed the International Baccalaureate (IB) program.
Artistic Achievement Scholarships: These awards are designed to recognize exceptional accomplishments in various artistic disciplines and creative fields.
Graduates of the Bachelor of Fine Arts (B.F.A.) in Fashion Marketing and Management from Savannah College of Art and Design (SCAD) Atlanta have a wide array of career opportunities within the fashion industry. The program equips students with both creative and business skills, preparing them for roles that bridge the gap between fashion design and business strategy.
Fashion Marketing Manager: Develop and implement marketing strategies to promote fashion brands and products. Marketing managers are responsible for creating campaigns, analyzing market trends, and managing brand positioning to enhance consumer engagement and drive sales.
Brand Manager: Oversee the development and management of a fashion brand’s identity and image. Brand managers work on strategic planning, brand positioning, and ensuring consistency across all marketing channels and product lines.
Retail Manager: Manage the operations of fashion retail stores, including inventory control, sales strategies, and customer service. Retail managers are responsible for ensuring a positive shopping experience and achieving sales targets.
Fashion Public Relations Specialist: Handle public relations and media outreach for fashion brands or designers. PR specialists craft press releases, manage media relationships, and coordinate fashion shows and promotional events.
Fashion Buyer: Select and purchase fashion merchandise for retail stores or e-commerce platforms. Buyers analyze fashion trends, negotiate with suppliers, and curate product selections that align with consumer preferences and market demands.
Visual Merchandiser: Design and create visually appealing in-store displays and layouts to attract customers and enhance the shopping experience. Visual merchandisers use their creativity to showcase fashion products effectively.
Fashion Consultant: Provide expert advice on fashion trends, brand strategies, and marketing techniques. Fashion consultants work with brands, designers, and retailers to develop and implement effective marketing and management strategies.
E-Commerce Manager: Oversee online sales platforms and digital marketing efforts for fashion brands. E-commerce managers manage website content, digital advertising, and online customer experience to drive online sales and brand visibility.
Market Research Analyst: Analyze market trends, consumer behavior, and competitive landscapes to inform fashion marketing strategies. Market research analysts provide insights that help brands make data-driven decisions.
Event Coordinator: Plan and execute fashion events such as runway shows, product launches, and promotional events. Event coordinators handle logistics, vendor management, and ensure successful event execution.
Sustainable Fashion Specialist: Focus on developing and promoting sustainable fashion practices. Specialists work on strategies to reduce environmental impact, source eco-friendly materials, and implement sustainable business practices within the fashion industry.
