M.A. in Accessory Design
The Master of Arts (M.A.) in Accessory Design program at Savannah College of Art and De...
B.F.A. in Advertising
Atlanta, Georgia
INTAKE: Jan, Mar, June & Sept
Program Overview
The Bachelor of Fine Arts (B.F.A.) in Advertising at Savannah College of Art and Design (SCAD) Atlanta offers a comprehensive education in the art and science of creating compelling advertising campaigns. This program combines creative thinking with strategic insight to prepare students for a career in the fast-paced world of advertising. The curriculum emphasizes the development of innovative advertising concepts, effective visual communication, and brand strategy, equipping students with the skills necessary to craft impactful and persuasive marketing messages across various media platforms.
STEM Designated: The B.F.A. in Advertising at SCAD Atlanta is not designated as a STEM program. The focus of this program is on creative and strategic aspects of advertising rather than on STEM-related fields. However, students will gain valuable skills in data analysis and digital media technologies, which complement their creative abilities and are essential in today’s data-driven advertising industry.
Curriculum: The curriculum for the B.F.A. in Advertising is designed to provide a robust foundation in both the creative and strategic elements of advertising. Core courses include Advertising Design, Branding and Identity, Consumer Behavior, Media Planning, and Digital Advertising. Students learn to develop comprehensive advertising campaigns, from concept to execution, and are trained in various techniques such as graphic design, copywriting, and interactive media. The program also includes coursework in market research, analytics, and strategic planning, ensuring that students are well-prepared to tackle real-world advertising challenges.
Research Focus: Research in the B.F.A. in Advertising program at SCAD Atlanta involves exploring the latest trends and innovations in advertising, such as digital marketing strategies, consumer psychology, and media analytics. Students are encouraged to conduct research on effective advertising techniques, emerging technologies, and industry case studies. This research helps students stay informed about current industry practices and contributes to the development of creative and data-driven advertising solutions. Students also have opportunities to engage in research projects that address real-world advertising problems and explore new approaches to campaign development.
Industry Engagement: SCAD Atlanta emphasizes strong industry engagement through the B.F.A. in Advertising program. Students benefit from internships with leading advertising agencies, marketing firms, and media companies, providing practical experience and networking opportunities. The program also includes guest lectures, workshops, and portfolio reviews with industry professionals, allowing students to gain insights into the advertising industry and receive feedback on their work. This hands-on approach helps students build connections and prepares them for successful careers in advertising.
Global Perspective: The B.F.A. in Advertising program at SCAD Atlanta incorporates a global perspective by exposing students to international advertising practices and trends. The curriculum includes case studies of global advertising campaigns and encourages students to consider cultural differences and global market strategies. Additionally, SCAD offers opportunities for students to participate in international projects and collaborations, enhancing their understanding of global advertising dynamics. This global perspective prepares students to work effectively in a diverse and interconnected advertising industry.
Location
Atlanta, Georgia
Score
IELTS 6.5
Tuition Fee
USD 41130
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.5 in each component.
- TOEFL: Overall score of 85 or higher.
SCAD is supporting international students in achieving their educational and creative aspirations. The university offers a range of scholarships specifically designed to help international students pursue their studies.
International Student Scholarships: SCAD offers various merit-based scholarships for international undergraduate and graduate students. These scholarships are awarded based on academic achievement, artistic talent, and the potential for creative excellence.
Distinguished Scholar Award: This prestigious award is given to exceptional undergraduate students, including international students, who demonstrate outstanding academic and artistic accomplishments. It provides substantial financial support.
International Honors Scholarships: These scholarships recognize and reward the achievements of international undergraduate students. They can significantly offset the cost of tuition.
Regional Scholarships: SCAD offers scholarships for students from specific regions or countries. These awards aim to increase cultural diversity and foster a global community at SCAD.
Need-Based Scholarships: SCAD provides need-based scholarships for international students who may require financial assistance to pursue their creative education.
Talent-Based Scholarships: In addition to academic excellence, SCAD recognizes and rewards talent in various artistic fields, such as visual arts, performing arts, and creative writing.
SCAD Challenge Scholarships: These scholarships are awarded to students who participate and excel in the SCAD Challenge, a competition that showcases creative talent.
International Baccalaureate (IB) Scholarships: SCAD offers scholarships to students who have completed the International Baccalaureate (IB) program.
Artistic Achievement Scholarships: These awards are designed to recognize exceptional accomplishments in various artistic disciplines and creative fields.
Graduates of the Bachelor of Fine Arts (B.F.A.) in Advertising from Savannah College of Art and Design (SCAD) Atlanta are prepared to enter a wide array of career paths within the advertising and marketing industries. The program’s focus on creative development, strategic planning, and media execution equips students with the skills needed for diverse roles.
Advertising Creative Director: Oversee the creative process for advertising campaigns, including concept development, design, and execution. Creative directors work with a team of designers, copywriters, and strategists to craft compelling and effective advertising messages that align with client objectives.
Advertising Account Manager: Serve as the primary liaison between clients and the advertising agency. Account managers are responsible for understanding client needs, coordinating campaign activities, and ensuring that projects are delivered on time and within budget.
Media Planner/Buyer: Develop and implement media strategies for advertising campaigns, including selecting appropriate media channels and negotiating ad placements. Media planners and buyers analyze audience data to maximize the impact of advertising spend and reach target demographics.
Brand Strategist: Focus on developing and executing brand strategies that enhance brand identity and drive consumer engagement. Brand strategists work on positioning, messaging, and market research to build strong and consistent brand experiences.
Digital Marketing Specialist: Manage and execute digital advertising campaigns across various online platforms, including social media, search engines, and websites. Digital marketing specialists use data analytics to optimize campaign performance and achieve marketing goals.
Copywriter: Create persuasive and engaging content for advertisements, including headlines, taglines, and body copy. Copywriters work closely with art directors and designers to ensure that the written content complements the visual elements of the campaign.
Graphic Designer: Design visual elements for advertising campaigns, including print ads, digital banners, and promotional materials. Graphic designers use their artistic skills to create visually appealing and effective advertising collateral.
Public Relations Specialist: Manage and enhance the public image of a company or brand through strategic communication and media relations. Public relations specialists work on crafting press releases, organizing events, and handling media inquiries.
Creative Strategist: Develop creative strategies and concepts for advertising campaigns based on market research and consumer insights. Creative strategists collaborate with creative teams to ensure that advertising content effectively resonates with target audiences.
Social Media Manager: Oversee and manage social media campaigns and content for brands. Social media managers create and schedule posts, engage with followers, and analyze performance metrics to drive brand awareness and engagement.
Event Coordinator: Plan and execute promotional events, product launches, and brand activations. Event coordinators work on organizing logistics, managing vendors, and ensuring that events align with the advertising and marketing objectives.
