M.A. in Accessory Design
The Master of Arts (M.A.) in Accessory Design program at Savannah College of Art and De...
B.A. in Advertising
Atlanta, Georgia
INTAKE: Jan, Mar, June & Sept
Program Overview
The Bachelor of Arts (B.A.) in Advertising at Savannah College of Art and Design (SCAD) Atlanta is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of advertising. The program emphasizes creativity, strategic thinking, and effective communication, preparing graduates to develop compelling advertising campaigns across various media platforms. Students benefit from SCAD’s cutting-edge facilities, industry connections, and a curriculum that blends theoretical knowledge with practical experience.
STEM Designated: The B.A. in Advertising at SCAD Atlanta is not STEM-designated. The program focuses primarily on creative and strategic aspects of advertising, such as branding, digital marketing, and media planning, rather than on science, technology, engineering, or mathematics.
Curriculum: The curriculum for the B.A. in Advertising is comprehensive and multidisciplinary, covering key areas such as creative strategy, media planning, and consumer behavior. Core courses include advertising design, copywriting, digital media, and market research. Students also have the opportunity to explore emerging trends in advertising technology and data analytics. The program incorporates hands-on projects, allowing students to create real-world campaigns and build a professional portfolio.
Research Focus: Research in the B.A. in Advertising program at SCAD Atlanta is centered on understanding consumer behavior, media trends, and the effectiveness of advertising strategies. Students engage in research projects that analyze market data, evaluate advertising campaigns, and explore new advertising technologies. This research-driven approach helps students develop a critical understanding of the industry and stay ahead of emerging trends.
Industry Engagement: SCAD Atlanta emphasizes industry engagement through various opportunities such as internships, workshops, and guest lectures by advertising professionals. The program collaborates with leading advertising agencies and brands, providing students with real-world experience and networking opportunities. Industry partnerships also facilitate mentorship and career placement, helping students transition smoothly into the professional world.
Global Perspective: The B.A. in Advertising program at SCAD Atlanta incorporates a global perspective by exposing students to international advertising practices and trends. The curriculum includes case studies from global markets, and students may have opportunities to work on international campaigns. This global outlook ensures that graduates are prepared to navigate the diverse and interconnected world of advertising.
Location
Atlanta, Georgia
Score
IELTS 6.5
Tuition Fee
USD 41130
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.5 in each component.
- TOEFL: Overall score of 85 or higher.
SCAD is supporting international students in achieving their educational and creative aspirations. The university offers a range of scholarships specifically designed to help international students pursue their studies.
International Student Scholarships: SCAD offers various merit-based scholarships for international undergraduate and graduate students. These scholarships are awarded based on academic achievement, artistic talent, and the potential for creative excellence.
Distinguished Scholar Award: This prestigious award is given to exceptional undergraduate students, including international students, who demonstrate outstanding academic and artistic accomplishments. It provides substantial financial support.
International Honors Scholarships: These scholarships recognize and reward the achievements of international undergraduate students. They can significantly offset the cost of tuition.
Regional Scholarships: SCAD offers scholarships for students from specific regions or countries. These awards aim to increase cultural diversity and foster a global community at SCAD.
Need-Based Scholarships: SCAD provides need-based scholarships for international students who may require financial assistance to pursue their creative education.
Talent-Based Scholarships: In addition to academic excellence, SCAD recognizes and rewards talent in various artistic fields, such as visual arts, performing arts, and creative writing.
SCAD Challenge Scholarships: These scholarships are awarded to students who participate and excel in the SCAD Challenge, a competition that showcases creative talent.
International Baccalaureate (IB) Scholarships: SCAD offers scholarships to students who have completed the International Baccalaureate (IB) program.
Artistic Achievement Scholarships: These awards are designed to recognize exceptional accomplishments in various artistic disciplines and creative fields.
Graduates of the Bachelor of Arts (B.A.) in Advertising program at Savannah College of Art and Design (SCAD) Atlanta have a wide array of career options in the advertising industry. The program's focus on creative strategy, media planning, and consumer behavior prepares students for diverse roles in both traditional and digital advertising.
Advertising Account Manager: Oversee client accounts, coordinate with creative teams, and ensure that advertising campaigns meet client objectives and budgets. The program’s emphasis on client relations and strategic planning equips graduates for this managerial role.
Creative Director: Lead the creative process for advertising campaigns, from conceptualization to execution. Graduates gain the skills to direct and inspire creative teams, ensuring that advertising materials align with client goals and brand identity.
Copywriter: Craft compelling and persuasive text for advertisements, including print ads, digital content, and social media posts. The program’s training in creative writing and strategic messaging prepares graduates for this role.
Media Planner: Develop and implement media strategies to effectively reach target audiences across various platforms, such as television, online, and print. The program’s focus on media planning and analytics provides the necessary skills for this position.
Digital Marketing Specialist: Manage online advertising campaigns, including social media, search engine marketing, and email marketing. The program’s curriculum on digital media and data analytics prepares graduates to handle the complexities of digital marketing.
Brand Strategist: Develop and execute strategies to build and maintain a brand’s image and market presence. The program’s coursework in branding and consumer behavior provides a strong foundation for this strategic role.
Market Research Analyst: Analyze market trends, consumer behavior, and advertising effectiveness to inform campaign strategies. The program’s research-focused coursework equips graduates with the skills to perform in-depth market analysis.
Advertising Copy Editor: Review and edit advertising content for clarity, accuracy, and impact. The program’s emphasis on effective communication and detail-oriented work prepares graduates for this role.
