M.S. in Applied Behavior Analysis
The Master of Science (M.S.) in Applied Behavior Analysis program at Youngstown State U...
B.S.B.A. in Marketing
Youngstown, Ohio
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Business Administration (B.S.B.A.) in Marketing at Youngstown State University is designed to provide students with a comprehensive understanding of marketing principles and practices. The program focuses on equipping students with the skills needed to develop and implement effective marketing strategies in a dynamic business environment. Students learn about market research, consumer behavior, digital marketing, and strategic planning, preparing them for a range of careers in the marketing field.
AACSB-accredited: The B.S.B.A. in Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious accreditation that signifies a commitment to high standards of excellence in business education. AACSB accreditation ensures that the program meets rigorous quality standards, including a robust curriculum, qualified faculty, and strong student outcomes. This accreditation is highly regarded in the business world and enhances the value of the degree.
Curriculum: The curriculum for the B.S.B.A. in Marketing at Youngstown State University includes a blend of core business courses and specialized marketing classes. Students start with foundational courses in business administration, including accounting, finance, and management. They then advance to marketing-specific courses such as marketing research, consumer behavior, advertising, and digital marketing. The program also includes experiential learning opportunities such as internships and project-based coursework, allowing students to apply their knowledge in real-world settings.
Research Focus: Research within the B.S.B.A. in Marketing program is centered on contemporary marketing issues and practices. Faculty members conduct research on topics such as consumer behavior, digital marketing trends, and marketing strategy. This research informs the curriculum and helps students stay current with industry developments. Students may also have opportunities to engage in research projects, contributing to advancements in marketing theory and practice.
Industry Engagement: The B.S.B.A. in Marketing program emphasizes strong industry engagement through partnerships with businesses and marketing professionals. Students benefit from internship opportunities, guest lectures, and industry workshops. These connections provide practical experience, networking opportunities, and insights into current marketing practices and trends. Industry engagement helps students build professional relationships and gain a competitive edge in the job market.
Global Perspective: The program incorporates a global perspective by exploring international marketing practices and global business trends. Students learn about marketing strategies in different cultural and economic contexts, preparing them to work in a globalized business environment. The global perspective ensures that graduates are equipped to handle marketing challenges and opportunities on an international scale.
Location
Youngstown, Ohio
Score
IELTS 6
Tuition Fee
USD 11300
Undergraduate Entry Requirements
Application Fee: $75
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 67 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Youngstown State University (YSU) offers several scholarships and financial aid opportunities for international students to help make their education more affordable. These scholarships are highly competitive, and eligibility criteria may vary.
Global Leadership Scholarship: This scholarship is awarded to academically talented and highly motivated international students. It provides financial support for tuition and is renewable for up to eight semesters. Eligibility is based on a student's academic record and standardized test scores.
American-Midwest Scholarship: YSU offers this scholarship to undergraduate international students. It covers a portion of tuition costs and is based on academic merit.
Athletic Scholarships: For students with exceptional athletic abilities, YSU provides athletic scholarships. These scholarships are awarded to student-athletes who participate in YSU's sports programs.
Non-Resident Tuition Scholarships: Some scholarships are designed to offset the higher out-of-state tuition costs for international students. These awards help reduce the overall tuition burden.
International Student Scholarships: YSU provides general scholarships for international students to support their academic journey. These scholarships are based on merit, and the selection process is highly competitive.
Honors College Scholarships: High-achieving international students may be eligible for Honors College scholarships. These scholarships offer additional funding for students in the Honors College program.
School-Specific Scholarships: Various schools and colleges within YSU may offer scholarships specific to their academic disciplines. Students pursuing particular majors or fields of study should inquire about school-specific scholarship opportunities.
External Scholarships: YSU encourages international students to explore external scholarships offered by organizations, foundations, or home country governments. These external scholarships can help cover educational expenses.
Graduates with a Bachelor of Science in Business Administration (B.S.B.A.) in Marketing from Youngstown State University have a wide array of career opportunities in the marketing field. The program provides students with a solid foundation in marketing principles and practices, preparing them for various roles in diverse industries.
Marketing Manager: Marketing managers develop and oversee marketing strategies and campaigns to promote products or services. They analyze market trends, manage marketing budgets, and coordinate with other departments to achieve business objectives.
Brand Manager: Brand managers focus on building and maintaining a brand's image and identity. They work on brand positioning, develop marketing campaigns, and ensure consistent messaging across all marketing channels.
Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitive landscapes. They provide insights and recommendations to help businesses make informed marketing decisions.
Digital Marketing Specialist: Digital marketing specialists manage online marketing efforts, including social media, search engine optimization (SEO), and pay-per-click (PPC) advertising. They create and execute digital campaigns to drive online engagement and sales.
Advertising Manager: Advertising managers oversee the creation and execution of advertising campaigns. They work with creative teams, media buyers, and clients to develop effective ads and ensure they reach the target audience.
Sales Manager: Sales managers lead and manage sales teams, develop sales strategies, and drive revenue growth. They work closely with marketing teams to align sales efforts with marketing campaigns and business goals.
Public Relations Specialist: Public relations specialists manage an organization's public image and communications. They handle media relations, write press releases, and develop strategies to build and maintain a positive reputation.
Content Marketing Manager: Content marketing managers create and oversee content strategies to attract and engage target audiences. They manage content creation, distribution, and performance analysis to support marketing objectives.
E-commerce Manager: E-commerce managers oversee online sales platforms and strategies. They manage online store operations, optimize user experience, and implement digital marketing tactics to drive online sales.
Product Manager: Product managers are responsible for the development and marketing of specific products. They work on product strategies, market analysis, and coordinate with cross-functional teams to bring products to market successfully.
