M.S. in Applied Behavior Analysis
The Master of Science (M.S.) in Applied Behavior Analysis program at Youngstown State U...
B.S.B.A. in Advertising and Public Relations
Youngstown, Ohio
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Business Administration (B.S.B.A.) in Advertising and Public Relations at Youngstown State University (YSU) is designed to equip students with comprehensive skills and knowledge in both advertising and public relations fields. This program prepares students for a dynamic career in media, communication, and strategic messaging by combining theoretical learning with practical experience. Students gain insights into media relations, campaign development, and brand management, preparing them for various roles in the advertising and public relations industry.
AACSB Accredited: YSU’s B.S.B.A. in Advertising and Public Relations is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation ensures that the program meets the highest standards of business education, offering students a rigorous and relevant curriculum. The AACSB accreditation is a mark of quality that reflects the program’s commitment to excellence and its alignment with global best practices in business education.
Curriculum: The curriculum for the B.S.B.A. in Advertising and Public Relations at YSU covers essential aspects of both disciplines. Core courses include Principles of Advertising, Public Relations Strategies, Media Planning, and Integrated Marketing Communications. The program also offers electives in digital media, crisis communication, and event planning, allowing students to tailor their education to specific interests within the field. Practical experiences, such as internships and real-world projects, are integral to the curriculum, providing students with hands-on learning opportunities and industry exposure.
Research Focus: Research in the B.S.B.A. in Advertising and Public Relations program at YSU focuses on various aspects of media, communication, and strategic messaging. Faculty and students explore topics such as consumer behavior, media impact, brand development, and campaign effectiveness. The program encourages students to engage in research projects that analyze trends and innovations in advertising and public relations, fostering critical thinking and analytical skills essential for success in the industry.
Industry Engagement: The program emphasizes strong industry engagement through partnerships with local businesses and media organizations. Students have opportunities to work on real-world projects, participate in internships, and attend industry events. Networking opportunities, guest lectures from professionals, and collaboration with industry experts enhance students' understanding of current trends and practices in advertising and public relations. This engagement helps students build valuable connections and gain practical insights into the field.
Global Perspective: YSU’s B.S.B.A. in Advertising and Public Relations program incorporates a global perspective by examining international advertising and public relations practices. Students learn about global media landscapes, cross-cultural communication, and international marketing strategies. The program prepares students to navigate the complexities of global markets and adapt their strategies to diverse cultural contexts, equipping them to work effectively in an increasingly interconnected world.
Location
Youngstown, Ohio
Score
IELTS 6
Tuition Fee
USD 11300
Undergraduate Entry Requirements
Application Fee: $75
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 67 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Youngstown State University (YSU) offers several scholarships and financial aid opportunities for international students to help make their education more affordable. These scholarships are highly competitive, and eligibility criteria may vary.
Global Leadership Scholarship: This scholarship is awarded to academically talented and highly motivated international students. It provides financial support for tuition and is renewable for up to eight semesters. Eligibility is based on a student's academic record and standardized test scores.
American-Midwest Scholarship: YSU offers this scholarship to undergraduate international students. It covers a portion of tuition costs and is based on academic merit.
Athletic Scholarships: For students with exceptional athletic abilities, YSU provides athletic scholarships. These scholarships are awarded to student-athletes who participate in YSU's sports programs.
Non-Resident Tuition Scholarships: Some scholarships are designed to offset the higher out-of-state tuition costs for international students. These awards help reduce the overall tuition burden.
International Student Scholarships: YSU provides general scholarships for international students to support their academic journey. These scholarships are based on merit, and the selection process is highly competitive.
Honors College Scholarships: High-achieving international students may be eligible for Honors College scholarships. These scholarships offer additional funding for students in the Honors College program.
School-Specific Scholarships: Various schools and colleges within YSU may offer scholarships specific to their academic disciplines. Students pursuing particular majors or fields of study should inquire about school-specific scholarship opportunities.
External Scholarships: YSU encourages international students to explore external scholarships offered by organizations, foundations, or home country governments. These external scholarships can help cover educational expenses.
Graduates of the Bachelor of Science in Business Administration (B.S.B.A.) in Advertising and Public Relations program from Youngstown State University (YSU) have access to a wide range of career opportunities in the dynamic fields of advertising and public relations. The program’s comprehensive curriculum and practical experience prepare students for various roles across different sectors.
Advertising Account Manager: Advertising account managers serve as the primary liaison between clients and advertising agencies. They oversee the development and execution of advertising campaigns, manage client relationships, and ensure that campaign objectives are met. This role involves coordinating with creative teams, media planners, and other stakeholders to deliver effective advertising solutions.
Public Relations Specialist: Public relations specialists are responsible for managing the public image and reputation of organizations or individuals. They develop and implement PR strategies, handle media relations, write press releases, and coordinate events. Their goal is to shape public perception and build positive relationships with the media and the community.
Media Planner: Media planners are responsible for selecting the most effective media channels to reach target audiences for advertising campaigns. They analyze market data, assess media options, and develop media plans that optimize the impact and cost-efficiency of advertising efforts. Media planners work closely with clients and creative teams to ensure that media strategies align with campaign goals.
Marketing Communications Manager: Marketing communications managers oversee the creation and execution of marketing materials and communication strategies. They manage advertising campaigns, promotional activities, and branding efforts. This role involves developing messaging strategies, coordinating with various departments, and ensuring consistency in brand communication.
Social Media Manager: Social media managers develop and implement social media strategies to enhance an organization's online presence. They create and curate content, manage social media platforms, and engage with followers. Social media managers analyze performance metrics and trends to optimize social media campaigns and drive brand engagement.
Public Relations Manager: Public relations managers lead PR teams and oversee the development of public relations strategies and initiatives. They handle crisis communication, media relations, and strategic messaging. This role involves managing relationships with media outlets, preparing speeches and statements, and ensuring that communication efforts align with organizational goals.
Advertising Executive: Advertising executives work in various roles within advertising agencies or client organizations. They are involved in the planning, creation, and management of advertising campaigns. Responsibilities may include developing campaign concepts, coordinating production, and evaluating campaign performance.
Brand Manager: Brand managers are responsible for developing and maintaining a brand’s identity and reputation. They oversee brand strategies, market research, and product positioning. Brand managers work to ensure that all marketing and advertising efforts align with the brand’s values and goals.
Event Coordinator: Event coordinators plan and execute events such as product launches, press conferences, and promotional activities. They manage all aspects of event planning, including logistics, vendor coordination, and on-site management. This role involves creating memorable experiences that support advertising and public relations objectives.
Corporate Communications Specialist: Corporate communications specialists manage internal and external communication for organizations. They handle corporate messaging, employee communications, and investor relations. This role involves crafting communication strategies that enhance organizational transparency and stakeholder engagement.
Content Strategist: Content strategists develop and manage content plans to support marketing and communication goals. They create content strategies, oversee content creation, and ensure that content is aligned with brand messaging and audience needs.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), email marketing, and digital advertising. They analyze digital marketing performance and use data to optimize online campaigns and drive engagement.
