M.S. in Bioengineering
The Master of Science (M.S.) in Bioengineering program at the University of Dayton is a...
B.S.B.A. in Marketing
Dayton, Ohio
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Science in Business Administration (B.S.B.A.) in Marketing at the University of Dayton is designed to equip students with the comprehensive skills necessary for success in the dynamic field of marketing. This program combines theoretical knowledge with practical application, focusing on essential areas such as consumer behavior, market research, and digital marketing. Students have the opportunity to engage in hands-on projects, case studies, and internships, allowing them to apply classroom concepts to real-world scenarios. This experiential learning approach prepares graduates for a range of careers in marketing, from brand management to digital strategy.
AACSB-Accredited: The University of Dayton's B.S.B.A. in Marketing program benefits from the prestigious AACSB accreditation, a mark of excellence that is held by fewer than 5% of the world’s business schools. This accreditation ensures that the program meets the highest standards of quality in business education. It signifies a commitment to continuous improvement, rigorous academic standards, and a curriculum that aligns with current industry needs.
Curriculum: The curriculum for the B.S.B.A. in Marketing at the University of Dayton integrates foundational business courses with specialized marketing courses. Core courses include principles of marketing, consumer behavior, marketing research, digital marketing, and strategic marketing management. Students also have the opportunity to explore electives in areas such as international marketing, brand management, and sales management. The curriculum emphasizes practical application through projects, presentations, and simulations, ensuring that students develop both theoretical knowledge and practical skills.
Research Focus: The University of Dayton emphasizes research and innovation within its Marketing program. Students have access to faculty-led research projects that explore emerging trends and technologies in marketing. This research focus allows students to contribute to cutting-edge studies in areas such as consumer analytics, brand strategy, and digital marketing trends. Engaging in research provides students with a deeper understanding of the field and enhances their analytical and problem-solving skills.
Industry Engagement: The B.S.B.A. in Marketing program at the University of Dayton fosters strong connections with the industry through partnerships and collaborations with leading companies. Students benefit from guest lectures, networking events, and internship opportunities that facilitate real-world industry experience. These engagements not only provide practical insights but also help students build valuable professional networks that can support their career growth.
Global Perspective: The program incorporates a global perspective, preparing students to navigate the complexities of international markets. Through coursework, case studies, and study abroad opportunities, students gain insights into global marketing strategies, cultural differences, and international business practices. This global outlook equips graduates with the skills needed to thrive in a diverse and interconnected marketplace.
Location
Dayton, Ohio
Score
IELTS 6
Tuition Fee
USD 49300
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 105.
The University of Dayton offers a range of scholarships and financial aid options for international students. These scholarships are designed to recognize academic achievement, leadership potential, and contributions to the campus community.
International Merit Scholarships: These scholarships are awarded to international students based on their academic achievements. The awards are typically merit-based and do not require a separate application. The selection is made at the time of admission.
Leadership in Service Scholarship: This scholarship is for students who have demonstrated exceptional leadership and community service involvement. It is open to both undergraduate and graduate international students.
Global Ambassador Scholarship: This scholarship is specifically for undergraduate international students who have a strong commitment to promoting cultural understanding and global engagement. It is awarded to students who serve as Global Ambassadors.
Provost's Scholarship: The Provost's Scholarship is a merit-based award for both undergraduate and graduate international students. The scholarship amount varies, and it is awarded based on academic performance.
Talent-Based Scholarships: These scholarships are available for international students with exceptional talents in the arts, such as music, theater, or visual arts. Auditions or portfolios may be required for consideration.
Country-Specific Scholarships: The University of Dayton may offer scholarships specific to certain countries or regions. These scholarships aim to enhance diversity and international representation on campus.
External Scholarships: International students are encouraged to explore external scholarship opportunities, such as those offered by government agencies, foundations, or private organizations. The university provides guidance and support for students seeking external funding.
It's important to note that scholarship availability, eligibility criteria, and award amounts may change from year to year.
Graduates of the B.S.B.A. in Marketing from the University of Dayton are well-equipped to embark on a diverse range of career paths within the marketing field. The program’s strong emphasis on practical skills, industry engagement, and strategic thinking prepares students for various roles across different sectors.
Brand Manager: Oversee the development and execution of marketing strategies for specific brands, ensuring that branding aligns with company objectives and resonates with target audiences.
Marketing Analyst: Utilize data and analytics to assess market trends, consumer behavior, and campaign performance, providing actionable insights to drive strategic decision-making.
Digital Marketing Specialist: Focus on online marketing strategies, including search engine optimization (SEO), content marketing, and social media, to enhance a company’s digital presence and drive engagement.
Market Research Analyst: Conduct research to understand market conditions, consumer preferences, and competitive landscapes, informing the development of marketing strategies and product development.
Sales Manager: Lead and manage sales teams, develop sales strategies, and build relationships with clients to drive revenue growth and achieve sales targets.
Advertising Executive: Plan, create, and manage advertising campaigns across various media channels, including print, digital, and broadcast, to promote products and services effectively.
Public Relations Specialist: Develop and maintain a positive public image for organizations by managing communications, media relations, and crisis management.
