M.F.A. in Illustration
The University of Hartford's Master of Fine Arts (M.F.A.) in Illustration program i...
B.S. in Marketing
West Hartford, Connecticut
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing at the University of Hartford offers a comprehensive education designed to equip students with the knowledge and skills necessary for a successful career in marketing. This program focuses on understanding consumer behavior, developing strategic marketing plans, and leveraging digital tools to drive business growth. With a blend of theoretical insights and practical applications, the program prepares students for the dynamic field of marketing.
AACSB Accredited: The B.S. in Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition that signifies the program's adherence to high standards of excellence in business education. This accreditation ensures that the curriculum is rigorous and relevant, and that the program meets the quality benchmarks set by the leading accrediting body in business education.
Curriculum: The curriculum for the B.S. in Marketing is designed to provide a strong foundation in core marketing principles while offering opportunities for specialization. Students engage in coursework that covers topics such as Consumer Behavior, Marketing Research, Digital Marketing, and Strategic Brand Management. The program also includes practical experiences through projects and case studies that enhance students' understanding of real-world marketing challenges.
Research Focus: Research within the B.S. in Marketing program at the University of Hartford emphasizes current trends and innovations in the marketing field. Faculty members conduct research on topics such as digital marketing strategies, consumer decision-making processes, and the impact of emerging technologies on marketing practices. Students are encouraged to participate in research projects, gaining insights into cutting-edge developments in the industry.
Industry Engagement: The program emphasizes industry engagement through internships, networking opportunities, and collaborations with marketing professionals. Students have access to internships with leading companies and marketing agencies, providing hands-on experience and industry connections. The program also hosts guest lectures, workshops, and industry events, allowing students to interact with experts and gain practical insights.
Global Perspective: The B.S. in Marketing incorporates a global perspective by examining international marketing strategies and cross-cultural consumer behavior. Students learn about the challenges and opportunities of marketing in a global context and gain insights into how global trends impact local marketing practices. The University of Hartford offers study abroad programs and global marketing courses to broaden students' understanding of international markets.
Location
West Hartford, Connecticut
Score
IELTS 6.5
Tuition Fee
USD 45682
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.,0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 58 or higher.
- DET (Duolingo English Test): Minimum score of 110.
- SAT: Overall score of 480 or higher.
The University of Hartford in the USA offers various scholarships and financial aid options to international students to help ease the cost of education. These scholarships are awarded based on factors such as academic merit, talents, and financial need.
International Student Scholarships: The University of Hartford offers a range of merit-based scholarships specifically for international undergraduate students. These scholarships are typically awarded based on academic achievement and are renewable for up to four years. The amount of the scholarship varies depending on the student's academic qualifications.
Talent-Based Scholarships: International students with exceptional talents in areas such as the arts, music, or athletics may be eligible for talent-based scholarships. These scholarships recognize and reward students for their outstanding abilities.
Honor Scholarships: The university offers competitive honor scholarships to academically high-achieving undergraduate students. These scholarships can significantly reduce the cost of tuition.
Diversity Scholarships: Some scholarships are awarded to students who contribute to the diversity of the university's student body. These scholarships are aimed at students from underrepresented backgrounds and often require an application and essay.
Alumni Legacy Scholarships: Children of University of Hartford alumni may be eligible for legacy scholarships. These scholarships are designed to support the next generation of students in their educational journey.
Departmental Scholarships: Various academic departments at the university offer scholarships to students majoring in specific fields. These scholarships are based on academic performance within a particular discipline.
Need-Based Financial Aid: In addition to scholarships, international students can apply for need-based financial aid. This may include grants and loans, and eligibility is determined by the student's financial circumstances.
External Scholarships: The University of Hartford assists international students in finding external scholarships, which are scholarships offered by organizations, foundations, or governments outside of the university.
Global Ambassador Scholarships: These scholarships are designed for international students who have been designated as Global Ambassadors. Global Ambassadors play a crucial role in helping new international students transition to life at the university.
It's important to note that scholarship availability, criteria, and application deadlines can change from year to year.
Graduates of the Bachelor of Science (B.S.) in Marketing program from the University of Hartford are well-prepared for a diverse range of career opportunities in the dynamic field of marketing. The program equips students with the skills and knowledge needed to excel in various roles within the marketing industry.
Marketing Manager: Marketing managers oversee the development and execution of marketing strategies to promote products or services. They analyze market trends, manage marketing campaigns, and collaborate with other departments to ensure alignment with business objectives.
Brand Manager: Brand managers are responsible for maintaining and enhancing the image of a brand. They develop branding strategies, conduct market research, and implement campaigns to increase brand awareness and loyalty.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. They analyze digital metrics to optimize campaign performance.
Market Research Analyst: Market research analysts collect and analyze data about consumer preferences, market trends, and competitive activities. Their insights help businesses make informed decisions about product development and marketing strategies.
Sales Manager: Sales managers lead sales teams and develop strategies to increase sales and revenue. They work closely with marketing departments to ensure that sales efforts are aligned with marketing campaigns and business goals.
Public Relations Specialist: Public relations specialists manage the public image of a company or organization. They craft press releases, manage media relations, and develop communication strategies to maintain a positive public perception.
Product Manager: Product managers oversee the development and marketing of products throughout their lifecycle. They coordinate with various departments to ensure product success, from conception to market launch.
Content Marketer: Content marketers create and manage content that engages and informs target audiences. They develop content strategies, write articles, create multimedia content, and measure the effectiveness of content marketing efforts.
Social Media Manager: Social media managers handle a company's social media presence. They create content, manage social media accounts, and engage with audiences to build brand loyalty and drive traffic to websites.
Entrepreneur: Some graduates may choose to leverage their marketing skills to start their own businesses or marketing agencies. They use their knowledge of market dynamics and consumer behavior to launch and grow successful ventures.
