B.F.A. in Fashion Merchandising

Undergraduate Entry Requirements

Application Fee: $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.,0 in each component.
• TOEFL: Overall score of 80 or higher.
• DET (Duolingo English Test): Minimum score of 85.

The Academy of Art University offers a range of scholarships to international students, helping to make art and design education more accessible. Scholarships are available for both undergraduate and graduate programs, and they can significantly ease the financial burden of tuition. 

International Student Scholarship: This scholarship is specifically designed for international students who are applying for undergraduate programs. The award amount varies, and eligibility criteria may include a strong academic background, portfolio quality, and a passion for art and design.

The Spring Show Scholarship: The Spring Show is an annual event showcasing the best works from the Academy's students. This scholarship recognizes students who have participated in this event and demonstrated exceptional talent. It can be a substantial financial aid package.

Athletic Scholarship: International students with exceptional athletic skills may be eligible for athletic scholarships. The availability and amount of these scholarships depend on the student's performance and contribution to the university's sports teams.

Academic Scholarships: The Academy of Art University offers various academic scholarships based on a student's academic performance. Students who have achieved excellence in their previous studies may qualify for these scholarships.

Portfolio Scholarships: Many scholarships are awarded based on the quality of a student's portfolio. These scholarships often require students to submit a portfolio that demonstrates their artistic skills and creativity.

Alumni Scholarships: The Academy values its alumni and offers scholarships to relatives of alumni. This scholarship may be open to international students who have family members who attended the university.

It's important to note that scholarship availability and criteria may change over time.

Graduates of the Bachelor of Fine Arts (B.F.A.) in Fashion Merchandising program from the Academy of Art University are well-prepared for a wide range of exciting and dynamic career opportunities within the fashion industry. The program’s robust curriculum and practical experience equip students with the skills needed to excel in various roles that bridge fashion, retail, and business. 

Fashion Merchandiser: Fashion Merchandisers are responsible for selecting and purchasing fashion items for retail stores or online platforms. They analyze market trends, forecast demand, and manage inventory to ensure that the right products are available at the right time. This role requires strong analytical skills, an understanding of fashion trends, and the ability to negotiate with suppliers.

Retail Manager: Retail Managers oversee the daily operations of fashion retail stores, including managing staff, ensuring excellent customer service, and driving sales. They are responsible for setting sales targets, managing store budgets, and implementing merchandising strategies that enhance the shopping experience. Effective leadership and organizational skills are essential for this role.

Visual Merchandiser: Visual Merchandisers create compelling in-store displays and layouts that showcase fashion products in an appealing way. They design window displays, arrange merchandise, and use visual techniques to attract customers and boost sales. Creativity, attention to detail, and an understanding of consumer behavior are key to success in this role.

Fashion Buyer: Fashion Buyers select and purchase apparel and accessories for retail outlets, ensuring that the product assortment aligns with market trends and consumer preferences. They work closely with designers and suppliers to negotiate prices, manage inventory levels, and analyze sales data to make informed buying decisions.

Product Development Specialist: Product Development Specialists work on creating and refining fashion products, from initial concept through production. They collaborate with designers, manufacturers, and marketing teams to develop new product lines that meet market demands and align with brand identity. This role involves researching trends, evaluating materials, and overseeing the production process.

Fashion Marketing Coordinator: Fashion Marketing Coordinators assist in developing and implementing marketing strategies to promote fashion brands and products. They manage social media campaigns, coordinate promotional events, and track marketing performance to ensure that marketing objectives are met. Strong communication skills and creativity are crucial for this role.

E-commerce Manager: E-commerce Managers oversee online sales operations, including managing fashion brand websites, digital marketing strategies, and customer experience. They work to optimize online sales channels, analyze web traffic, and develop strategies to enhance the online shopping experience. Technical skills and an understanding of digital marketing are important for this position.

Fashion PR Specialist: Fashion Public Relations Specialists manage media relations and promote fashion brands through various channels. They write press releases, organize press events, and build relationships with journalists and influencers to enhance the brand’s public image. Strong writing and interpersonal skills are essential for success in this role.

Trend Forecaster: Trend Forecasters analyze market data, consumer behavior, and cultural influences to predict future fashion trends. They provide valuable insights that help fashion brands and retailers make strategic decisions about product development, marketing, and sales. A keen eye for emerging trends and analytical skills are critical for this position.

Sustainability Consultant: With a growing emphasis on sustainable fashion, Sustainability Consultants help brands develop and implement eco-friendly practices. They advise on sustainable sourcing, ethical production methods, and strategies to reduce environmental impact. This role requires knowledge of sustainability practices and a commitment to promoting ethical fashion.