B.F.A. in Fashion Marketing

Undergraduate Entry Requirements

Application Fee: $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.,0 in each component.
• TOEFL: Overall score of 80 or higher.
• DET (Duolingo English Test): Minimum score of 85.

The Academy of Art University offers a range of scholarships to international students, helping to make art and design education more accessible. Scholarships are available for both undergraduate and graduate programs, and they can significantly ease the financial burden of tuition. 

International Student Scholarship: This scholarship is specifically designed for international students who are applying for undergraduate programs. The award amount varies, and eligibility criteria may include a strong academic background, portfolio quality, and a passion for art and design.

The Spring Show Scholarship: The Spring Show is an annual event showcasing the best works from the Academy's students. This scholarship recognizes students who have participated in this event and demonstrated exceptional talent. It can be a substantial financial aid package.

Athletic Scholarship: International students with exceptional athletic skills may be eligible for athletic scholarships. The availability and amount of these scholarships depend on the student's performance and contribution to the university's sports teams.

Academic Scholarships: The Academy of Art University offers various academic scholarships based on a student's academic performance. Students who have achieved excellence in their previous studies may qualify for these scholarships.

Portfolio Scholarships: Many scholarships are awarded based on the quality of a student's portfolio. These scholarships often require students to submit a portfolio that demonstrates their artistic skills and creativity.

Alumni Scholarships: The Academy values its alumni and offers scholarships to relatives of alumni. This scholarship may be open to international students who have family members who attended the university.

It's important to note that scholarship availability and criteria may change over time.

Graduates of the Bachelor of Fine Arts (B.F.A.) in Fashion Marketing program from the Academy of Art University are prepared to embark on a variety of exciting and dynamic careers within the fashion industry. The program’s rigorous curriculum and practical experience equip students with the skills necessary to excel in multiple roles that blend marketing expertise with fashion knowledge. 

Fashion Marketing Manager: Fashion Marketing Managers develop and execute marketing strategies to promote fashion brands and products. They oversee marketing campaigns, coordinate with advertising agencies, and analyze market trends to drive brand visibility and sales. This role requires strong leadership skills, creativity, and an in-depth understanding of fashion market dynamics.

Brand Manager: Brand Managers are responsible for maintaining and enhancing the image of fashion brands. They manage brand positioning, develop marketing strategies, and work to ensure brand consistency across all platforms. Brand Managers collaborate with designers, marketing teams, and retailers to create cohesive brand experiences that resonate with consumers.

Public Relations Specialist: Public Relations Specialists in fashion focus on building and maintaining a positive public image for fashion brands. They handle media relations, draft press releases, and organize promotional events to generate media coverage and enhance brand reputation. Effective communication and media relations skills are crucial for success in this role.

Digital Marketing Specialist: Digital Marketing Specialists design and implement online marketing strategies to promote fashion brands through digital channels. They manage social media campaigns, email marketing, and digital advertising. This role involves analyzing data to optimize campaigns and improve online visibility and engagement.

Fashion Buyer: Fashion Buyers select and purchase apparel and accessories for retail stores or online platforms. They analyze sales data, forecast trends, and negotiate with suppliers to ensure a profitable product mix. Fashion Buyers need strong analytical skills and an understanding of fashion trends and consumer preferences.

Visual Merchandiser: Visual Merchandisers create visually appealing displays and store layouts to attract customers and enhance the shopping experience. They design and implement merchandising strategies that showcase fashion products in a way that maximizes sales and aligns with brand aesthetics.

Fashion Event Coordinator: Fashion Event Coordinators plan and execute events such as fashion shows, product launches, and promotional events. They manage all aspects of event logistics, including venue selection, guest lists, and event promotions. Strong organizational and project management skills are essential for this role.

Market Research Analyst: Market Research Analysts study market trends, consumer preferences, and competitive dynamics to provide insights that inform marketing strategies. They collect and analyze data to help fashion brands make informed decisions about product development, pricing, and marketing.

Fashion E-commerce Manager: Fashion E-commerce Managers oversee online retail operations, including website management, online sales strategies, and customer experience. They work to optimize the online shopping experience, manage digital sales channels, and drive e-commerce growth.

Social Media Manager: Social Media Managers develop and implement social media strategies to build brand awareness and engage with customers. They create content, manage social media accounts, and analyze performance metrics to enhance the brand’s presence on platforms like Instagram, Facebook, and Twitter.