B.A. in Communications & Media Technologies

San Francisco, California

 

INTAKE: Feb, Jun & Sep

Program Overview

The Bachelor of Arts (B.A.) in Communications & Media Technologies at the Academy of Art University is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of media and communications. This program focuses on integrating technological advancements with communication strategies to prepare students for careers in various media sectors. It covers a broad spectrum of media technologies, including digital media, broadcasting, and multimedia production, ensuring that graduates are well-versed in both traditional and contemporary media practices.

STEM-Designated: While the B.A. in Communications & Media Technologies does incorporate technological elements, it is primarily an arts and communication-focused program rather than a STEM-designated one. The emphasis is on applying media technologies within a communications context rather than on the technical and engineering aspects typically associated with STEM fields.

Curriculum: The curriculum for the B.A. in Communications & Media Technologies is designed to provide a comprehensive education in media production, technology, and communication theory. Students engage in coursework covering topics such as digital media production, media management, communication strategies, and multimedia design. The program also includes practical training in using media technologies and software tools essential for creating and managing content across various platforms. Hands-on projects and collaborative assignments are integral to the curriculum, allowing students to apply their learning in real-world scenarios.

Research Focus: Research within the B.A. in Communications & Media Technologies program often centers around exploring emerging media technologies, communication trends, and the impact of digital media on society. Students are encouraged to undertake projects that investigate the effectiveness of various media strategies, the role of technology in communication, and the evolving landscape of media consumption. Faculty members provide guidance and support to help students develop and present their research, contributing to the advancement of knowledge in the field.

Industry Engagement: Industry engagement is a key component of the B.A. in Communications & Media Technologies program. Students benefit from internships, industry partnerships, and networking opportunities that connect them with professionals in the media and communications sectors. These experiences provide practical insights into the media industry, enhance students' skills, and offer valuable connections that can aid in career development. Additionally, guest lectures, workshops, and industry events are often organized to expose students to current trends and practices.

Global Perspective: The program incorporates a global perspective by examining international media practices, communication strategies, and technological innovations. Students explore how media and communication technologies influence and are influenced by different cultures and global markets. This global approach helps students understand the diverse contexts in which media operates and prepares them to work in an increasingly interconnected world.

Pollster Education

Location

San Francisco, California

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

USD 30528

Undergraduate Entry Requirements

Application Fee: $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.5 with a minimum of 6.,0 in each component.
  • TOEFL: Overall score of 80 or higher.
  • DET (Duolingo English Test): Minimum score of 85.

The Academy of Art University offers a range of scholarships to international students, helping to make art and design education more accessible. Scholarships are available for both undergraduate and graduate programs, and they can significantly ease the financial burden of tuition. 

International Student Scholarship: This scholarship is specifically designed for international students who are applying for undergraduate programs. The award amount varies, and eligibility criteria may include a strong academic background, portfolio quality, and a passion for art and design.

The Spring Show Scholarship: The Spring Show is an annual event showcasing the best works from the Academy's students. This scholarship recognizes students who have participated in this event and demonstrated exceptional talent. It can be a substantial financial aid package.

Athletic Scholarship: International students with exceptional athletic skills may be eligible for athletic scholarships. The availability and amount of these scholarships depend on the student's performance and contribution to the university's sports teams.

Academic Scholarships: The Academy of Art University offers various academic scholarships based on a student's academic performance. Students who have achieved excellence in their previous studies may qualify for these scholarships.

Portfolio Scholarships: Many scholarships are awarded based on the quality of a student's portfolio. These scholarships often require students to submit a portfolio that demonstrates their artistic skills and creativity.

Alumni Scholarships: The Academy values its alumni and offers scholarships to relatives of alumni. This scholarship may be open to international students who have family members who attended the university.

It's important to note that scholarship availability and criteria may change over time.

Graduates of the Bachelor of Arts (B.A.) in Communications & Media Technologies program from the Academy of Art University are well-prepared to pursue a variety of exciting and dynamic careers in the media and communications industries. The program's blend of media technology and communication skills equips students for roles that require both creative and technical expertise.

Media Producer: Media producers are responsible for overseeing the production of content across various media platforms, including television, film, digital media, and online content. They manage projects from concept through production and post-production, coordinating with teams to ensure that content meets quality standards and is delivered on time.

Broadcast Technician: Broadcast technicians operate and maintain equipment used in television and radio broadcasting. They ensure that technical aspects of broadcasts run smoothly, including setting up and troubleshooting equipment, managing sound and video feeds, and ensuring the quality of live and recorded broadcasts.

Digital Content Creator: Digital content creators produce engaging content for digital platforms such as social media, websites, and blogs. They develop multimedia content, including videos, graphics, and written posts, to attract and engage audiences. This role often involves using various media tools and software to create compelling content.

Social Media Manager: Social media managers develop and implement strategies to enhance a brand's presence on social media platforms. They create and curate content, analyze engagement metrics, and manage interactions with followers. Their goal is to increase brand awareness and drive engagement through effective social media campaigns.

Media Planner: Media planners strategize and execute media campaigns to promote products, services, or brands. They analyze target audiences, select appropriate media channels, and allocate budgets to ensure that advertising efforts reach the right audience effectively. Media planners work closely with clients and media buyers to achieve campaign objectives.

Public Relations Specialist: Public relations specialists manage a company or individual's public image by crafting and distributing press releases, organizing events, and handling media inquiries. They work to build and maintain positive relationships between their clients and the public, often dealing with crisis management and media relations.

Multimedia Designer: Multimedia designers create visual content for various media, including websites, advertisements, and interactive media. They use design software to develop graphics, animations, and video elements that enhance user experiences and communicate messages effectively.

Communications Coordinator: Communications coordinators handle internal and external communications for organizations. They develop communication strategies, manage corporate messaging, and ensure that information is conveyed clearly and effectively across various channels.

Video Editor: Video editors work on post-production tasks, such as cutting and assembling footage, adding effects, and ensuring the final product meets creative and technical standards. They work in various settings, including film studios, TV stations, and digital media companies.

Media Analyst: Media analysts research and analyze media trends, audience behavior, and the effectiveness of media campaigns. They provide insights and recommendations based on data to help organizations optimize their media strategies and achieve their communication goals.


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