M.A. in Acting
The M.A. in Acting program at the Academy of Art University is an intensive and highly ...
B.F.A. in Advertising
San Francisco, California
INTAKE: Feb, Jun & Sep
Program Overview
The B.F.A. in Advertising at Academy of Art University is designed to prepare students for a dynamic career in the advertising industry by combining creative skills with strategic thinking. This program provides a comprehensive education in the principles and practices of advertising, equipping students with the knowledge to develop compelling campaigns and navigate the evolving media landscape. Emphasizing both creativity and business acumen, the program aims to produce graduates who can effectively communicate messages and drive brand success in a competitive market.
Curriculum: The curriculum for the B.F.A. in Advertising offers a balanced mix of theoretical knowledge and practical application. Key components include courses in advertising strategies, consumer behavior, digital media, branding, and creative development. Students engage in hands-on projects such as campaign creation, media planning, and market research. Additionally, the program covers visual design, copywriting, and multimedia production to ensure students are well-versed in various aspects of advertising.
Research Focus: Research in the B.F.A. in Advertising program centers on understanding consumer behavior, market trends, and the effectiveness of advertising strategies. Students have the opportunity to explore emerging trends in digital advertising, social media marketing, and brand management. This research focus is designed to keep students at the forefront of industry developments and enhance their ability to create impactful advertising solutions.
Industry Engagement: Academy of Art University emphasizes strong industry engagement through its B.F.A. in Advertising program. Students benefit from internships with leading advertising agencies, participation in industry workshops, and networking events with professionals. The program also facilitates collaborations with real-world clients, allowing students to work on actual advertising campaigns and gain practical experience. This engagement helps students build professional connections and gain insights into industry practices.
Global Perspective: The B.F.A. in Advertising program incorporates a global perspective by addressing international advertising practices and global market dynamics. Students explore how advertising strategies vary across different cultures and regions, preparing them to work in a globalized advertising industry. The curriculum includes case studies of global campaigns and emphasizes the importance of understanding diverse consumer audiences.
Location
San Francisco, California
Score
IELTS 6.5
Tuition Fee
USD 30528
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.,0 in each component.
- TOEFL: Overall score of 80 or higher.
- DET (Duolingo English Test): Minimum score of 85.
The Academy of Art University offers a range of scholarships to international students, helping to make art and design education more accessible. Scholarships are available for both undergraduate and graduate programs, and they can significantly ease the financial burden of tuition.
International Student Scholarship: This scholarship is specifically designed for international students who are applying for undergraduate programs. The award amount varies, and eligibility criteria may include a strong academic background, portfolio quality, and a passion for art and design.
The Spring Show Scholarship: The Spring Show is an annual event showcasing the best works from the Academy's students. This scholarship recognizes students who have participated in this event and demonstrated exceptional talent. It can be a substantial financial aid package.
Athletic Scholarship: International students with exceptional athletic skills may be eligible for athletic scholarships. The availability and amount of these scholarships depend on the student's performance and contribution to the university's sports teams.
Academic Scholarships: The Academy of Art University offers various academic scholarships based on a student's academic performance. Students who have achieved excellence in their previous studies may qualify for these scholarships.
Portfolio Scholarships: Many scholarships are awarded based on the quality of a student's portfolio. These scholarships often require students to submit a portfolio that demonstrates their artistic skills and creativity.
Alumni Scholarships: The Academy values its alumni and offers scholarships to relatives of alumni. This scholarship may be open to international students who have family members who attended the university.
It's important to note that scholarship availability and criteria may change over time.
Graduates of the B.F.A. in Advertising from Academy of Art University have access to a wide range of career opportunities within the advertising and marketing industry. The program's comprehensive curriculum equips students with the skills necessary to excel in various roles.
Advertising Account Manager: Overseeing client accounts and managing advertising campaigns from inception to execution. Account managers serve as the primary liaison between clients and the agency, ensuring that campaigns meet client expectations and objectives.
Creative Director: Leading and inspiring creative teams to develop innovative advertising concepts and campaigns. Creative directors guide the overall vision and execution of advertising projects, from initial ideas to final presentation.
Media Planner/Buyer: Developing and executing media strategies to maximize the effectiveness of advertising campaigns. Media planners and buyers analyze audience data, select appropriate media channels, and negotiate ad placements to reach target audiences effectively.
Art Director: Focusing on the visual aspects of advertising campaigns, art directors work on designing and creating visual content that aligns with campaign goals. They collaborate with copywriters and designers to produce visually compelling advertisements.
Copywriter: Crafting persuasive and engaging copy for advertisements across various media platforms. Copywriters create text that resonates with target audiences and supports the overall objectives of advertising campaigns.
Digital Marketing Specialist: Utilizing digital platforms and tools to develop and implement online advertising strategies. Digital marketing specialists focus on areas such as social media marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
Brand Strategist: Developing strategies to build and enhance brand identity and positioning. Brand strategists analyze market trends, consumer behavior, and competitive landscape to create effective brand strategies and campaigns.
Market Research Analyst: Conducting research to understand consumer preferences, market trends, and advertising effectiveness. Market research analysts provide valuable insights that inform advertising strategies and help optimize campaign performance.
