M.S. in Accountancy
The Master of Science (M.S.) in Accountancy program at Marshall University is designed ...
BBA in Marketing
Huntington, West Virginia
INTAKE: Jan & Aug
Program Overview
Marshall University's Bachelor of Business Administration (BBA) in Marketing offers a comprehensive education designed to prepare students for successful careers in the dynamic field of marketing. The program emphasizes both foundational business principles and specialized marketing skills, equipping students with the tools needed to develop effective marketing strategies, analyze consumer behavior, and implement innovative promotional campaigns. The curriculum is structured to provide a deep understanding of market research, digital marketing, and strategic management, ensuring graduates are well-prepared to meet the demands of the modern marketing landscape.
Curriculum: The curriculum for the BBA in Marketing at Marshall University includes a blend of core business courses and specialized marketing classes. Students begin with fundamental business courses such as accounting, finance, management, and economics. The marketing-specific courses cover topics including consumer behavior, marketing research, digital marketing, international marketing, and brand management. Additionally, the program incorporates practical learning experiences through case studies, group projects, and simulations, allowing students to apply theoretical knowledge to real-world scenarios. Elective courses provide opportunities for students to explore niche areas within marketing, such as social media strategy, content marketing, and marketing analytics.
Research Focus: The BBA in Marketing program at Marshall University emphasizes research as a critical component of the learning experience. Faculty members engage in research across various marketing disciplines, including consumer behavior, digital marketing strategies, and market analytics. Students are encouraged to participate in research projects, contributing to studies that explore emerging trends and technologies in marketing. This focus on research not only enhances the academic experience but also prepares students to utilize data-driven insights in their future marketing roles.
Industry Engagement: Marshall University's BBA in Marketing program fosters strong industry connections through internships, partnerships with local and national businesses, and networking events. Students have opportunities to gain practical experience by working with companies on real-world marketing projects, participating in industry-sponsored competitions, and attending guest lectures by marketing professionals. The program's emphasis on industry engagement ensures that students build valuable connections and gain hands-on experience that enhances their career readiness.
Global Perspective: The BBA in Marketing program integrates a global perspective by exploring international marketing practices and global market dynamics. Students learn about the challenges and opportunities of marketing in diverse cultural and economic environments. The curriculum includes courses that address global market trends, cross-cultural consumer behavior, and international marketing strategies. Additionally, students may have opportunities to participate in study abroad programs or international internships, gaining firsthand experience in global marketing contexts.
Location
Huntington, West Virginia
Score
IELTS 6
Tuition Fee
USD 20342
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 90.
Course by Course WES required
SPANTRAN Recommended
Marshall University offers several scholarship opportunities to international students to help them with the cost of their education. These scholarships are awarded based on academic achievement, leadership potential, and other criteria.
Marshall University Merit-Based Scholarships: These scholarships are awarded to international students based on their academic performance. The specific criteria and the value of the scholarships may vary. Students are automatically considered for these scholarships during the admission process.
Intensive English Program (IEP) Scholarship: Marshall University offers scholarships to students who enroll in the Intensive English Program (IEP) to improve their English language skills before beginning their degree program. These scholarships can help reduce the cost of language preparation.
International Student Scholarships: These scholarships are available to both undergraduate and graduate international students. The eligibility criteria and award amounts may vary based on academic achievement and program of study.
Undergraduate Competitive Scholarships: Marshall University provides a range of competitive scholarships for undergraduate international students. These may be based on factors like leadership, community involvement, or specific academic achievements.
External Scholarships: International students are encouraged to explore external scholarships, such as those offered by government agencies, foundations, and organizations in their home countries. Marshall University's International Student Office can provide guidance on external scholarship opportunities.
Honors College Scholarships: Exceptional undergraduate students may be eligible for Honors College scholarships. These scholarships are designed to support high-achieving students in their pursuit of advanced academic and research opportunities.
Departmental Scholarships: Some academic departments at Marshall University offer scholarships or assistantships specific to students in certain fields of study. Prospective graduate students should inquire within their respective departments.
Athletic Scholarships: International students with exceptional athletic abilities may be eligible for athletic scholarships if they are recruited to participate in Marshall University's sports programs.
It's important to note that scholarship availability and eligibility criteria can change over time.
Graduates of Marshall University’s Bachelor of Business Administration (BBA) in Marketing program have a wide array of career opportunities in the dynamic field of marketing. The comprehensive education they receive prepares them for roles across various industries, leveraging their expertise in market analysis, consumer behavior, and digital marketing.
Marketing Manager: Marketing Managers develop and implement marketing strategies to promote products or services. They oversee marketing campaigns, manage budgets, analyze market trends, and coordinate with other departments to ensure effective execution of marketing plans. Their goal is to drive brand awareness and increase sales.
Brand Manager: Brand Managers are responsible for maintaining and enhancing a brand's image and identity. They develop brand strategies, manage brand positioning, and ensure consistency across all marketing channels. Brand Managers work to strengthen brand equity and engage target audiences effectively.
Digital Marketing Specialist: Digital Marketing Specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email campaigns. They analyze digital metrics, optimize online content, and use various digital tools to drive online engagement and conversion.
Market Research Analyst: Market Research Analysts collect and analyze data to understand market trends, consumer preferences, and competitive dynamics. They use their findings to provide insights that help organizations make informed marketing decisions, develop new products, and identify growth opportunities.
Sales Manager: Sales Managers lead sales teams, develop sales strategies, and manage relationships with key clients. They work closely with marketing teams to align sales efforts with marketing campaigns and ensure that sales targets are met. Sales Managers also analyze sales performance and implement strategies to improve results.
Public Relations Specialist: Public Relations Specialists manage an organization's public image and media relations. They create press releases, organize events, and develop communication strategies to build and maintain a positive reputation. Their role involves working with media outlets and addressing public inquiries.
Advertising Account Executive: Advertising Account Executives act as the liaison between clients and advertising agencies. They manage client accounts, coordinate advertising campaigns, and ensure that client objectives are met. They work on developing creative strategies and negotiating media placements.
Social Media Manager: Social Media Managers handle an organization’s social media presence across various platforms. They create content, manage social media accounts, and analyze engagement metrics to improve social media strategies. Their role is crucial for building online communities and enhancing brand visibility.
Product Manager: Product Managers oversee the development and marketing of products throughout their lifecycle. They work on product strategy, market research, and product launches. Their goal is to ensure that products meet customer needs and achieve business objectives.
Event Coordinator: Event Coordinators plan and execute events such as conferences, trade shows, and promotional activities. They handle logistics, coordinate with vendors, and ensure that events run smoothly. Their role involves creating engaging experiences that align with marketing goals.
