M.S. in Accountancy
The Master of Science (M.S.) in Accountancy program at Marshall University is designed ...
B.A. in Advertising and Public Relations
Huntington, West Virginia
INTAKE: Jan & Aug
Program Overview
Marshall University’s Bachelor of Arts (B.A.) in Advertising and Public Relations provides students with a comprehensive education in strategic communication, creative advertising, and public relations. The program is designed to equip students with the skills necessary to excel in the dynamic fields of advertising and public relations, blending theoretical knowledge with practical experience. Students learn to craft compelling messages, develop effective campaigns, and manage communication strategies that resonate with target audiences across various media platforms.
Curriculum: The curriculum for the B.A. in Advertising and Public Relations at Marshall University integrates core courses in advertising principles, public relations strategies, media planning, and communication ethics. Students engage in coursework covering areas such as media writing, digital advertising, public relations campaign management, and strategic communication. The program also includes courses in marketing, research methods, and multimedia production, providing a well-rounded education. Practical experience is a key component, with opportunities for internships and hands-on projects that allow students to apply their knowledge in real-world settings.
Research Focus: Marshall University encourages students in the Advertising and Public Relations program to engage in research that explores contemporary issues and trends in communication. Faculty members are involved in research related to media effects, consumer behavior, and public relations strategies. Students have the opportunity to participate in research projects, often focusing on topics such as campaign effectiveness, media impact analysis, and communication theory. This research emphasis helps students develop critical thinking skills and contributes to their understanding of emerging trends in the field.
Industry Engagement: The program boasts strong industry connections, providing students with valuable opportunities to network with professionals and gain practical experience. Marshall University collaborates with local and regional advertising agencies, public relations firms, and media organizations. Students benefit from guest lectures, industry panels, and networking events. Internships and co-op programs are integral to the curriculum, allowing students to work directly with industry experts, gain hands-on experience, and build professional relationships that can enhance their career prospects.
Global Perspective: Marshall University’s Advertising and Public Relations program incorporates a global perspective by exploring international communication practices and advertising strategies. Students learn about global media trends, cross-cultural communication, and international public relations. The program encourages participation in study abroad programs and international internships, providing students with exposure to global markets and diverse communication practices. This global approach prepares students to work in an increasingly interconnected world and understand the nuances of international advertising and public relations.
Location
Huntington, West Virginia
Score
IELTS 6
Tuition Fee
USD 20342
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 90.
Course by Course WES required
SPANTRAN Recommended
Marshall University offers several scholarship opportunities to international students to help them with the cost of their education. These scholarships are awarded based on academic achievement, leadership potential, and other criteria.
Marshall University Merit-Based Scholarships: These scholarships are awarded to international students based on their academic performance. The specific criteria and the value of the scholarships may vary. Students are automatically considered for these scholarships during the admission process.
Intensive English Program (IEP) Scholarship: Marshall University offers scholarships to students who enroll in the Intensive English Program (IEP) to improve their English language skills before beginning their degree program. These scholarships can help reduce the cost of language preparation.
International Student Scholarships: These scholarships are available to both undergraduate and graduate international students. The eligibility criteria and award amounts may vary based on academic achievement and program of study.
Undergraduate Competitive Scholarships: Marshall University provides a range of competitive scholarships for undergraduate international students. These may be based on factors like leadership, community involvement, or specific academic achievements.
External Scholarships: International students are encouraged to explore external scholarships, such as those offered by government agencies, foundations, and organizations in their home countries. Marshall University's International Student Office can provide guidance on external scholarship opportunities.
Honors College Scholarships: Exceptional undergraduate students may be eligible for Honors College scholarships. These scholarships are designed to support high-achieving students in their pursuit of advanced academic and research opportunities.
Departmental Scholarships: Some academic departments at Marshall University offer scholarships or assistantships specific to students in certain fields of study. Prospective graduate students should inquire within their respective departments.
Athletic Scholarships: International students with exceptional athletic abilities may be eligible for athletic scholarships if they are recruited to participate in Marshall University's sports programs.
It's important to note that scholarship availability and eligibility criteria can change over time.
Graduates of Marshall University’s B.A. in Advertising and Public Relations are well-prepared for a variety of roles within the communication and media industries. With a solid foundation in strategic communication, creative media, and public relations, alumni can pursue diverse career paths.
Advertising Account Executive: Advertising account executives act as the primary liaison between clients and advertising agencies. They manage client accounts, develop advertising strategies, and oversee campaign execution. This role involves coordinating with creative teams to ensure that client objectives are met.
Public Relations Specialist: Public relations specialists develop and implement strategies to enhance their clients' or organizations' public image. They handle media relations, write press releases, manage events, and address public inquiries, aiming to build and maintain a positive reputation.
Media Planner: Media planners are responsible for selecting and managing media channels to effectively reach target audiences. They analyze market research, develop media strategies, and work with media buyers to place advertisements across various platforms, including digital, print, and broadcast.
Social Media Manager: Social media managers create and manage content for social media platforms, develop social media strategies, and engage with online communities. They analyze social media metrics to measure campaign effectiveness and adapt strategies to enhance brand presence.
Content Creator: Content creators produce engaging and relevant content for various media channels, including blogs, websites, and social media. They are responsible for writing, editing, and designing content that aligns with brand messaging and marketing objectives.
Public Relations Manager: Public relations managers oversee PR campaigns, develop communication strategies, and manage relationships with the media and stakeholders. They are responsible for crafting messaging, handling crisis communication, and ensuring consistent brand representation.
Advertising Coordinator: Advertising coordinators assist in the development and execution of advertising campaigns. They manage schedules, coordinate with vendors, track campaign performance, and ensure that all advertising materials are aligned with campaign objectives.
Corporate Communications Specialist: Corporate communications specialists handle internal and external communication for organizations. They manage corporate newsletters, internal announcements, and corporate social responsibility initiatives, aiming to strengthen organizational messaging and employee engagement.
Event Planner: Event planners organize and coordinate events such as product launches, press conferences, and promotional events. They handle logistics, coordinate with vendors, and ensure that events run smoothly and achieve their intended objectives.
Marketing Communications Manager: Marketing communications managers develop and implement marketing strategies that integrate advertising, public relations, and promotional activities. They work to align marketing efforts with overall business goals and enhance brand visibility.
