B.S. in Business in Marketing

Undergraduate Entry Requirements

Application Fee: $30

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 61 or higher.
• PTE: Overall score of 51 or higher.
• DET (Duolingo English Test): Minimum score of 110.

Wright State University offers several scholarships and financial aid opportunities to support international students pursuing their education in the United States. These scholarships can help offset the cost of tuition and make studying at Wright State more affordable. 

International Student Merit Scholarship: Wright State offers merit-based scholarships for international students. These scholarships are awarded to outstanding students based on their academic achievements. The scholarship amount may vary depending on the student's qualifications.

Global Scholarship: The Global Scholarship is designed to recognize the cultural diversity that international students bring to the university. This scholarship may also be awarded based on academic merit and ranges in value.

International Friendship Scholarship: This scholarship is provided by the Office of International Students and Scholars (OISS) at Wright State University. It is aimed at helping international students with financial need. The amount may vary based on available funding.

External Scholarships: International students are encouraged to explore external scholarship opportunities, which may be available through various organizations, foundations, and governments. These scholarships can supplement the cost of education at Wright State.

Departmental Scholarships: Some academic departments at Wright State University offer scholarships to students pursuing specific fields of study. Eligibility and award amounts can vary.

Graduates of the B.S. in Business in Marketing program at Wright State University have a wide range of career opportunities in the marketing and business sectors. The program's comprehensive curriculum and practical experience prepare students for various roles that require strategic thinking, creativity, and analytical skills.

Marketing Manager: Marketing Managers are responsible for developing and implementing marketing strategies to promote products and services. They oversee marketing campaigns, analyze market trends, and manage marketing budgets. Their goal is to increase brand awareness, drive sales, and achieve organizational objectives.

Brand Manager: Brand Managers focus on building and maintaining a brand's image and reputation. They work on brand positioning, market research, and brand development strategies. Their role involves creating and executing marketing plans to enhance brand recognition and loyalty.

Market Research Analyst: Market Research Analysts collect and analyze data about consumer preferences and market conditions. They use this information to help businesses make informed decisions about product development, pricing, and marketing strategies. Their work involves conducting surveys, analyzing trends, and preparing reports.

Digital Marketing Specialist: Digital Marketing Specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email campaigns. They manage digital campaigns, analyze performance metrics, and optimize online presence to drive traffic and conversions.

Advertising Executive: Advertising Executives develop and manage advertising campaigns for clients or organizations. They work on creating ad content, selecting media channels, and evaluating campaign effectiveness. Their role involves collaborating with creative teams and media planners to achieve advertising goals.

Sales Manager: Sales Managers oversee sales teams and develop strategies to achieve sales targets. They are responsible for setting sales goals, managing client relationships, and analyzing sales performance. Their role involves training and motivating sales staff to drive revenue growth.

Public Relations Specialist: Public Relations Specialists manage an organization's public image and communication strategies. They work on media relations, press releases, and event planning to promote positive media coverage and manage any potential issues that may arise.

Product Manager: Product Managers oversee the development and marketing of products throughout their lifecycle. They work on product strategy, market research, and product launch plans. Their role involves collaborating with cross-functional teams to ensure product success in the market.

Content Marketing Manager: Content Marketing Managers create and manage content strategies to engage and inform target audiences. They oversee content creation for blogs, social media, and other digital platforms, focusing on delivering valuable and relevant content to attract and retain customers.

E-commerce Specialist: E-commerce Specialists manage online sales platforms and strategies. They work on website optimization, online promotions, and customer experience improvements to drive online sales and enhance the overall shopping experience.

Event Coordinator: Event Coordinators plan and execute marketing events, trade shows, and promotional activities. They handle logistics, coordinate with vendors, and manage event budgets to ensure successful events that meet marketing objectives.

Social Media Manager: Social Media Managers develop and implement social media strategies to enhance a brand's presence on platforms like Facebook, Instagram, Twitter, and LinkedIn. They create and schedule content, engage with followers, and analyze social media metrics to improve performance.

Customer Relationship Manager: Customer Relationship Managers focus on building and maintaining strong relationships with clients and customers. They work on strategies to enhance customer satisfaction, resolve issues, and foster long-term loyalty.