B.S. in Advertising and Public Relations

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 80 or higher.
• PTE: Overall score of 53 or higher.
• DET (Duolingo English Test): Minimum score of 105.

Grand Valley State University (GVSU) offers various scholarships to help international students with their educational expenses. Scholarships are awarded based on academic achievement, leadership, and other criteria. 

International Merit Scholarship: GVSU offers merit-based scholarships to international students at both the undergraduate and graduate levels. The award amounts may vary, but they are typically based on a student's academic achievements. The scholarships are competitive and awarded to high-achieving students.

Study Abroad Scholarships: GVSU encourages international students to participate in study abroad programs. The university provides scholarships to students who wish to study abroad and gain valuable international experience.

Departmental Scholarships: Various academic departments and programs within the university offer scholarships for students pursuing specific majors. These scholarships are often based on academic performance and potential in the chosen field of study.

Cultural and Identity-Based Scholarships: GVSU promotes diversity and inclusivity. As a result, there are scholarships available for students who contribute to the diversity of the university community. These scholarships recognize students from underrepresented backgrounds.

Foundation Scholarships: GVSU Foundation Scholarships are made possible through the generosity of donors. These scholarships cover a wide range of academic disciplines and may be available to both undergraduate and graduate international students.

Community College Transfer Scholarships: International students transferring from U.S. community colleges to GVSU may be eligible for transfer scholarships, which can help with the cost of completing their bachelor's degrees.

Graduates with a Bachelor of Science (B.S.) in Advertising and Public Relations from Grand Valley State University (GVSU) have a broad range of career opportunities in the fields of communications, media, and marketing. The program’s emphasis on practical skills, strategic thinking, and creative problem-solving prepares students for various roles across multiple industries. 

Advertising Account Manager: Advertising account managers serve as the main point of contact between clients and advertising agencies. They oversee the development and execution of advertising campaigns, manage client relationships, and ensure that campaign goals are met. This role involves coordinating with creative teams, media planners, and other stakeholders.

Public Relations Coordinator: Public relations coordinators assist in managing the public image of organizations or individuals. They handle tasks such as drafting press releases, organizing media events, and managing media relations. Their goal is to build and maintain a positive public image and handle any communication challenges that arise.

Media Buyer: Media buyers are responsible for purchasing advertising space and time across various media channels. They analyze market data to determine the best media outlets for reaching target audiences, negotiate rates with media vendors, and manage advertising budgets to maximize campaign effectiveness.

Social Media Specialist: Social media specialists create and manage content for social media platforms to engage with audiences and promote brands. They develop social media strategies, analyze engagement metrics, and implement campaigns that enhance online presence and brand visibility.

Brand Strategist: Brand strategists develop and implement strategies to build and enhance a brand’s identity and market position. They conduct market research, analyze consumer trends, and create brand messaging that aligns with the company’s goals and values.

Corporate Communications Specialist: Corporate communications specialists manage internal and external communications for organizations. They craft corporate messaging, handle crisis communication, and develop strategies to communicate effectively with stakeholders, employees, and the media.

Event Planner: Event planners organize and execute events such as product launches, press conferences, and promotional activities. They manage all aspects of event logistics, including venue selection, vendor coordination, and event promotion to ensure successful outcomes.

Content Creator: Content creators produce engaging content for various platforms, including websites, blogs, and social media. They develop content strategies, write articles, and create multimedia materials that effectively communicate brand messages and engage target audiences.

Market Research Analyst: Market research analysts study market conditions to identify potential sales opportunities and consumer preferences. They gather and analyze data to provide insights that help businesses make informed decisions about product development, marketing strategies, and market positioning.

Crisis Communication Manager: Crisis communication managers handle communication during emergencies or negative events impacting an organization’s reputation. They develop crisis communication plans, manage media relations, and craft messaging to mitigate damage and address public concerns.