B.A. in Mass Communication

Wichita Falls, Texas

 

INTAKE: Jan & Aug

Program Overview

The Bachelor of Arts (B.A.) in Mass Communication at Midwestern State University offers a comprehensive education designed to prepare students for careers in various media and communication fields. This program focuses on developing skills in media production, journalism, public relations, and strategic communication. With an emphasis on both theoretical knowledge and practical experience, the program aims to equip students with the competencies needed to excel in a rapidly evolving media landscape.

Curriculum: The curriculum for the B.A. in Mass Communication provides a balanced mix of core courses and specialized electives. Students engage in foundational courses such as Media Writing, Introduction to Mass Communication, and Media Ethics. Advanced coursework includes Broadcast Journalism, Public Relations Strategies, Media Law, and Digital Media Production. The program also offers practical experience through hands-on projects, internships, and opportunities to work with campus media outlets, such as the university's radio station or newspaper.

Research Focus: Research within the B.A. in Mass Communication program explores various aspects of media and communication, including media effects, communication strategies, and digital media trends. Students have the opportunity to engage in research projects that examine the impact of media on public opinion, analyze communication practices in different contexts, and investigate emerging technologies in media production. Faculty members support student research through mentorship and guidance, fostering a deeper understanding of the field.

Industry Engagement: The B.A. in Mass Communication program emphasizes industry engagement to ensure that students gain practical, real-world experience. This is achieved through internships with local media organizations, collaborative projects with industry professionals, and participation in media-related events and conferences. Students also have the chance to network with alumni and industry experts, which can lead to valuable career opportunities and professional connections.

Global Perspective: The program incorporates a global perspective by examining international media practices and the role of communication in a globalized world. Students explore global media systems, cross-cultural communication, and international media trends. This global approach prepares students to work in diverse environments and understand the influence of global issues on media and communication strategies.

Pollster Education

Location

Wichita Falls, Texas

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

USD 24593

Undergraduate Entry Requirements

Application Fee: $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 79 or higher.
  • PTE: Overall score of 53 or higher.
  • DET (Duolingo English Test): Minimum score of 100.

Scholarships for International Students at Midwestern State University

International Student Scholarships: MSU offers several merit-based scholarships specifically for international students. These scholarships may cover tuition and fees partially or entirely. The eligibility criteria and award amounts may vary, but they are generally based on academic achievement and extracurricular involvement.

External Scholarships: International students can also explore scholarships provided by external organizations, government agencies, or their home countries. The MSU International Student Office can assist students in identifying and applying for these opportunities.

Athletic Scholarships: Talented athletes, including international students, have the opportunity to earn athletic scholarships. These scholarships are typically offered to students who compete in NCAA Division II sports at MSU.

Private Scholarships: International students can explore private scholarships from foundations, organizations, and corporations. These scholarships might be discipline-specific or awarded based on other criteria.

Graduates of the Bachelor of Arts (B.A.) in Mass Communication from Midwestern State University are well-equipped to pursue diverse and rewarding careers in the media and communication fields. The program's blend of theoretical knowledge and practical experience prepares students for various roles across multiple industries.

Journalist: Journalists gather, investigate, and report on news stories for various media outlets, including newspapers, magazines, online publications, and broadcast media. They may work as reporters, news anchors, or editors, providing accurate and engaging content to the public.

Public Relations Specialist: Public relations specialists manage and enhance the public image of organizations, individuals, or brands. They create and implement communication strategies, write press releases, and handle media relations to build and maintain positive relationships with the public.

Media Producer: Media producers oversee the creation of media content, including television shows, films, and digital media. They manage production processes, coordinate with directors and crew, and ensure that projects are completed on time and within budget.

Advertising Account Executive: Advertising account executives work with clients to develop and implement advertising campaigns. They manage client relationships, coordinate with creative teams, and ensure that advertising strategies align with clients' business objectives.

Social Media Manager: Social media managers develop and execute social media strategies to enhance an organization’s online presence. They create content, manage social media platforms, and analyze performance metrics to engage with audiences and promote brand awareness.

Corporate Communications Specialist: Corporate communications specialists handle internal and external communications for companies. They develop corporate messaging, manage employee communications, and coordinate public relations efforts to support the company’s goals and image.

Broadcast Technician: Broadcast technicians operate and maintain equipment used in radio and television broadcasting. They ensure that technical aspects of broadcasts run smoothly, including sound, lighting, and video production.

Content Creator: Content creators produce various forms of content, such as articles, videos, and multimedia presentations, for digital platforms. They focus on engaging audiences through compelling and relevant content that supports marketing and communication strategies.

Event Coordinator: Event coordinators plan and manage events, such as conferences, workshops, and promotional activities. They handle logistics, coordinate with vendors, and ensure that events are executed smoothly and meet the objectives of clients or organizations.

Media Planner: Media planners develop and execute media strategies to maximize the effectiveness of advertising campaigns. They analyze market research, select appropriate media channels, and allocate budgets to reach target audiences effectively.

Film and Video Editor: Film and video editors work on post-production tasks, including editing footage, adding effects, and assembling media to create finished products for films, television shows, or online content.

Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. They analyze digital marketing performance and optimize campaigns to achieve business goals.


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