M.S. in Administration
The Master of Science (M.S.) in Administration program at Central Michigan University (...
B.A.A. in Communication
Mount Pleasant, Michigan
INTAKE: Jan & Aug
Program Overview
The Bachelor of Applied Arts (B.A.A.) in Communication at Central Michigan University is designed to equip students with practical and theoretical knowledge in various communication disciplines. This program emphasizes the application of communication skills in real-world scenarios, preparing students for effective roles in media, public relations, corporate communication, and beyond. With a focus on developing both strategic and tactical communication skills, the B.A.A. in Communication aims to produce graduates who are proficient in managing and delivering messages across diverse platforms.
Curriculum: The curriculum for the B.A.A. in Communication integrates foundational communication theories with practical application. Students start with core courses in communication principles, media literacy, and interpersonal communication. Advanced coursework includes media production, strategic communication, and digital communication technologies. The program also offers specialized tracks such as public relations, multimedia storytelling, and organizational communication, allowing students to tailor their education to their career interests. Hands-on learning through internships, group projects, and industry collaborations is a key component, providing students with real-world experience and enhancing their professional readiness.
Research Focus: Central Michigan University's B.A.A. in Communication program emphasizes research as a crucial element of the educational experience. Students engage in research projects that explore contemporary issues in communication, including media effects, communication strategies, and digital media trends. Faculty members are involved in research that addresses emerging communication challenges and innovations. This focus on research helps students develop critical thinking skills and a deeper understanding of the communication field, preparing them for advanced roles in their careers.
Industry Engagement: The B.A.A. in Communication program maintains strong connections with industry professionals and organizations. Through partnerships with local businesses, media outlets, and public relations firms, students gain valuable insights into industry practices and trends. The program features guest lectures, workshops, and networking events that facilitate interactions with professionals and potential employers. These opportunities help students build a professional network, secure internships, and enhance their career prospects upon graduation.
Global Perspective: Understanding global communication dynamics is integral to the B.A.A. in Communication program. Students are encouraged to explore international communication issues and cultural differences through coursework and study abroad opportunities. The program offers courses that examine global media, intercultural communication, and international public relations. By gaining a global perspective, students are better prepared to address communication challenges and opportunities in an increasingly interconnected world.
Location
Mount Pleasant, Michigan
Score
IELTS 6.5
Tuition Fee
USD 20250
Undergraduate Entry Requirements
Application Fee: $55
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Overall score of 100.
Central Michigan University (CMU) offers various scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships are typically awarded based on academic merit, talent, or specific criteria.
Global Ambassador Scholarship: This scholarship is for undergraduate international students with a strong academic record and a promoting cultural exchange. Recipients of this scholarship serve as cultural ambassadors on campus.
International Opportunity Awards: These awards are available to both undergraduate and graduate international students. They are based on academic achievement, leadership potential, and contributions to the CMU community.
Departmental Scholarships: Some academic departments within CMU may offer scholarships specific to their field of study. These scholarships are typically based on academic achievement and may require students to meet certain criteria.
External Scholarships: CMU encourages international students to explore external scholarship opportunities from organizations, foundations, and governments. The university's scholarship office can provide guidance on identifying and applying for these scholarships.
CMU Merit Scholarships: While primarily available to domestic students, CMU does offer merit-based scholarships that may be accessible to high-achieving international students.
It's important to note that scholarship availability, eligibility criteria, and award amounts can change from year to year.
Graduates of the Bachelor of Applied Arts (B.A.A.) in Communication from Central Michigan University are well-prepared for a variety of career paths in the dynamic field of communication. The program’s emphasis on practical skills and real-world applications ensures that students are ready to step into diverse roles upon graduation.
Public Relations Specialist: Public relations specialists create and maintain a positive public image for organizations or individuals. They develop communication strategies, manage media relations, and handle crisis communication. This role requires strong writing skills, strategic thinking, and the ability to build relationships with media and stakeholders.
Media Coordinator: Media coordinators oversee the production and dissemination of media content. They manage schedules, coordinate with media outlets, and ensure that content aligns with organizational goals. This role involves working with various forms of media, including print, broadcast, and digital platforms.
Marketing Communications Manager: In this position, graduates develop and implement marketing strategies to promote products or services. They create advertising campaigns, manage social media presence, and analyze market trends to drive brand awareness and sales.
Corporate Communications Specialist: Corporate communications specialists handle internal and external communications for companies. They craft corporate messages, manage employee communications, and develop strategies for enhancing the organization’s public image.
Social Media Manager: Social media managers create and manage content across social media platforms. They develop strategies to engage with audiences, increase brand visibility, and monitor social media metrics to assess the effectiveness of campaigns.
Event Planner: Event planners organize and manage events such as corporate meetings, conferences, and social gatherings. They handle all aspects of event logistics, including venue selection, vendor coordination, and event promotion.
Content Writer/Editor: Graduates can work as content writers or editors, producing written materials for various media, including websites, blogs, and marketing collateral. This role involves researching, writing, and editing content to ensure it is clear, engaging, and free of errors.
Broadcast Journalist: For those interested in media and journalism, broadcast journalists report news stories for television, radio, or online platforms. They research, write, and present news content, often working under tight deadlines.
Communications Consultant: Communications consultants advise organizations on how to improve their communication strategies and practices. They analyze current communication processes, recommend improvements, and help implement effective communication solutions.
Nonprofit Communications Coordinator: In the nonprofit sector, communications coordinators manage outreach efforts, create promotional materials, and handle public relations. They work to raise awareness about the organization’s mission and engage with donors and volunteers.
