M.S. in Administration
The Master of Science (M.S.) in Administration program at Central Michigan University (...
B.A. in Communication
Mount Pleasant, Michigan
INTAKE: Jan & Aug
Program Overview
The Bachelor of Arts (B.A.) in Communication at Central Michigan University is designed to provide students with a comprehensive understanding of communication theories, practices, and skills. This program equips students with the knowledge and abilities needed to excel in various communication fields, including media, public relations, and organizational communication. Emphasizing both theoretical and practical aspects, the B.A. in Communication prepares graduates to effectively navigate the dynamic communication landscape.
Curriculum: The curriculum of the B.A. in Communication program integrates core communication theories with practical applications. Students begin with foundational courses in communication principles, media studies, and public speaking. Advanced coursework includes media writing, communication research methods, and digital media strategies. The program also offers specialized tracks, such as interpersonal communication, media production, and public relations, allowing students to tailor their education to their career interests. Hands-on learning opportunities, including internships and collaborative projects, are integral to the curriculum, providing real-world experience and enhancing employability.
Research Focus: Central Michigan University emphasizes research as a critical component of the B.A. in Communication program. Students engage in research projects that explore various communication phenomena, including media effects, organizational communication strategies, and public relations tactics. Faculty members actively participate in research on emerging communication trends, media influence, and communication technologies. This focus on research helps students develop critical thinking skills and contributes to their understanding of the evolving communication field.
Industry Engagement: The B.A. in Communication program at Central Michigan University maintains strong connections with industry professionals and organizations. Through partnerships with local media outlets, public relations firms, and communication agencies, students gain valuable insights into industry practices and trends. The program hosts guest lectures, workshops, and networking events, allowing students to interact with professionals and build industry connections. These opportunities facilitate internships and job placements, providing students with practical experience and a competitive edge in the job market.
Global Perspective: Understanding the global context of communication is a key component of the B.A. in Communication program. Students are encouraged to explore international communication issues and cultural differences in communication practices. The program offers courses and study abroad opportunities that focus on global media, intercultural communication, and international public relations. By examining communication practices from a global perspective, students are prepared to work in diverse environments and address communication challenges on an international scale.
Location
Mount Pleasant, Michigan
Score
IELTS 6.5
Tuition Fee
USD 20250
Undergraduate Entry Requirements
Application Fee: $55
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Overall score of 100.
Central Michigan University (CMU) offers various scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships are typically awarded based on academic merit, talent, or specific criteria.
Global Ambassador Scholarship: This scholarship is for undergraduate international students with a strong academic record and a promoting cultural exchange. Recipients of this scholarship serve as cultural ambassadors on campus.
International Opportunity Awards: These awards are available to both undergraduate and graduate international students. They are based on academic achievement, leadership potential, and contributions to the CMU community.
Departmental Scholarships: Some academic departments within CMU may offer scholarships specific to their field of study. These scholarships are typically based on academic achievement and may require students to meet certain criteria.
External Scholarships: CMU encourages international students to explore external scholarship opportunities from organizations, foundations, and governments. The university's scholarship office can provide guidance on identifying and applying for these scholarships.
CMU Merit Scholarships: While primarily available to domestic students, CMU does offer merit-based scholarships that may be accessible to high-achieving international students.
It's important to note that scholarship availability, eligibility criteria, and award amounts can change from year to year.
Graduates with a Bachelor of Arts (B.A.) in Communication from Central Michigan University have a diverse range of career options available to them. The comprehensive nature of the program equips students with skills applicable to various fields within the communication sector.
Public Relations Specialist: Graduates can pursue roles as public relations specialists, where they manage the public image of organizations, craft press releases, and develop communication strategies to enhance brand reputation. This role involves working closely with media, stakeholders, and the public to ensure positive perceptions of clients or companies.
Media Planner/Buyer: In this role, communication graduates analyze media consumption patterns to develop effective advertising strategies. Media planners and buyers negotiate and purchase advertising space across various platforms, including television, radio, print, and digital media.
Marketing Communications Manager: This position involves creating and implementing marketing campaigns that promote products or services. Marketing communications managers develop strategies to reach target audiences, coordinate promotional events, and analyze campaign effectiveness.
Corporate Communications Specialist: Graduates can work within organizations to manage internal and external communications. This role includes crafting corporate messages, managing employee communications, and handling crisis communication to maintain a positive organizational image.
Social Media Manager: With the rise of digital media, social media management has become a crucial role. Social media managers develop and execute social media strategies, create engaging content, and analyze metrics to drive brand awareness and audience engagement.
Broadcast Journalist: Those interested in media and journalism may become broadcast journalists, reporting news stories for television or radio. This role involves researching, writing, and presenting news content, often under tight deadlines.
Event Coordinator: Event coordinators plan and manage events such as conferences, weddings, and corporate functions. They handle logistics, coordinate with vendors, and ensure events run smoothly, making strong communication skills essential for this role.
Content Writer/Editor: Graduates can work as content writers or editors, producing and refining content for various platforms, including websites, blogs, and marketing materials. This role requires excellent writing skills and the ability to convey information clearly and engagingly.
Human Resources Specialist: In human resources, communication graduates can handle recruitment, employee relations, and organizational development. Strong interpersonal and communication skills are vital for managing employee interactions and fostering a positive workplace environment.
Nonprofit Sector Roles: Graduates may find opportunities in the nonprofit sector, where they can manage communication strategies, donor relations, and public outreach efforts. These roles often involve working on missions and campaigns that align with social causes and community impact.
