B.S. in Advertising

Undergraduate Entry Requirements

Application Fee: $55

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 53 or higher.
• DET (Duolingo English Test): Overall score of 100.

Central Michigan University (CMU) offers various scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships are typically awarded based on academic merit, talent, or specific criteria. 

Global Ambassador Scholarship: This scholarship is for undergraduate international students with a strong academic record and a promoting cultural exchange. Recipients of this scholarship serve as cultural ambassadors on campus.

International Opportunity Awards: These awards are available to both undergraduate and graduate international students. They are based on academic achievement, leadership potential, and contributions to the CMU community.

Departmental Scholarships: Some academic departments within CMU may offer scholarships specific to their field of study. These scholarships are typically based on academic achievement and may require students to meet certain criteria.

External Scholarships: CMU encourages international students to explore external scholarship opportunities from organizations, foundations, and governments. The university's scholarship office can provide guidance on identifying and applying for these scholarships.

CMU Merit Scholarships: While primarily available to domestic students, CMU does offer merit-based scholarships that may be accessible to high-achieving international students.

It's important to note that scholarship availability, eligibility criteria, and award amounts can change from year to year.

Graduates of Central Michigan University's Bachelor of Science (B.S.) in Advertising are well-prepared to embark on a variety of career paths within the advertising industry. The program’s robust curriculum and practical experiences equip students with the skills needed for diverse roles.

Advertising Account Manager: Advertising account managers serve as the primary point of contact between clients and advertising agencies. They are responsible for overseeing the development and execution of advertising campaigns, managing client relationships, and ensuring that campaign goals are met. This role requires strong organizational skills and the ability to coordinate with creative teams, media planners, and clients.

Creative Director: Creative directors lead the creative process for advertising campaigns, guiding the development of concepts, visuals, and messaging. They work closely with art directors, copywriters, and designers to create compelling and effective advertising materials that align with client objectives and resonate with target audiences.

Media Planner/Buyer: Media planners and buyers are responsible for selecting and purchasing advertising space across various media platforms, including television, radio, print, and digital channels. They analyze target audiences, negotiate media contracts, and allocate budgets to maximize the reach and impact of advertising campaigns.

Brand Manager: Brand managers focus on developing and maintaining a brand’s identity and market presence. They create and implement brand strategies, manage brand messaging, and analyze market trends to ensure that the brand remains competitive and appealing to consumers.

Digital Marketing Specialist: Digital marketing specialists design and execute online advertising campaigns through platforms such as social media, search engines, and email. They analyze campaign performance, optimize digital strategies, and stay up-to-date with the latest trends in digital marketing to drive engagement and conversions.

Advertising Copywriter: Copywriters craft persuasive and engaging content for advertisements, including headlines, taglines, and promotional materials. They work with creative teams to develop messaging that captures the audience's attention and effectively communicates the brand’s message.

Public Relations Specialist: Public relations specialists manage and enhance the public image of organizations or clients. They develop and execute communication strategies, handle media relations, and prepare press releases to build and maintain a positive public perception.

Market Research Analyst: Market research analysts study market conditions and consumer behavior to provide insights that inform advertising strategies. They gather and analyze data on market trends, competitive activity, and consumer preferences to help organizations make data-driven decisions.

Event Coordinator: Event coordinators plan and execute promotional events and activities that enhance brand visibility and engage with target audiences. They handle event logistics, coordinate with vendors, and ensure that events align with the organization’s advertising and marketing goals.

Advertising Sales Representative: Sales representatives focus on selling advertising space or time to clients. They build relationships with potential advertisers, present advertising opportunities, and negotiate contracts to secure business for media outlets or advertising platforms.