M.S. in Administration
The Master of Science (M.S.) in Administration program at Central Michigan University (...
B.A. in Advertising
Mount Pleasant, Michigan
INTAKE: Jan & Aug
Program Overview
Central Michigan University's Bachelor of Arts (B.A.) in Advertising offers a comprehensive education in advertising theory, strategy, and practice. Designed to prepare students for careers in the dynamic field of advertising, this program emphasizes creativity, strategic thinking, and practical skills. The curriculum integrates theoretical knowledge with hands-on experience, providing students with the tools needed to develop effective advertising campaigns and navigate the evolving media landscape.
AEJMC-Accredited: The B.A. in Advertising program at Central Michigan University is accredited by the Accrediting Council on Education in Journalism and Mass Communications (AEJMC). This accreditation ensures that the program meets high standards of quality in journalism and mass communication education. It reflects the program's commitment to providing students with a rigorous and professionally relevant education, adhering to industry standards and best practices.
Curriculum: The curriculum for the B.A. in Advertising is designed to provide a solid foundation in advertising principles, creative strategies, and media planning. Core courses include Advertising Principles, Creative Advertising, Media Planning, and Advertising Research. Students also engage in coursework on consumer behavior, brand management, and digital advertising. The program emphasizes practical application through projects, internships, and collaborative assignments, allowing students to gain real-world experience and build a professional portfolio.
Research Focus: Research within the B.A. in Advertising program at CMU explores various aspects of advertising and communication strategies. Faculty and students engage in research on topics such as consumer behavior, advertising effectiveness, media trends, and digital marketing. This research focus aims to advance understanding of advertising practices and contribute to the development of innovative approaches in the field. Students are encouraged to participate in research projects that address current challenges and opportunities in advertising.
Industry Engagement: The B.A. in Advertising program at CMU emphasizes strong industry engagement through partnerships with advertising agencies, media companies, and industry professionals. Students benefit from internship opportunities, industry-sponsored projects, and networking events that provide practical experience and facilitate connections with potential employers. Guest lectures, workshops, and industry panels further enhance the learning experience, offering insights into current industry trends and practices.
Global Perspective: The B.A. in Advertising program incorporates a global perspective by examining international advertising practices and global media landscapes. Students explore how cultural differences, global trends, and international regulations impact advertising strategies and campaign development. The program prepares students to operate effectively in a globalized advertising environment, equipping them with the skills needed to address diverse and interconnected markets.
Location
Mount Pleasant, Michigan
Score
IELTS 6.5
Tuition Fee
USD 20250
Undergraduate Entry Requirements
Application Fee: $55
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Overall score of 100.
Central Michigan University (CMU) offers various scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships are typically awarded based on academic merit, talent, or specific criteria.
Global Ambassador Scholarship: This scholarship is for undergraduate international students with a strong academic record and a promoting cultural exchange. Recipients of this scholarship serve as cultural ambassadors on campus.
International Opportunity Awards: These awards are available to both undergraduate and graduate international students. They are based on academic achievement, leadership potential, and contributions to the CMU community.
Departmental Scholarships: Some academic departments within CMU may offer scholarships specific to their field of study. These scholarships are typically based on academic achievement and may require students to meet certain criteria.
External Scholarships: CMU encourages international students to explore external scholarship opportunities from organizations, foundations, and governments. The university's scholarship office can provide guidance on identifying and applying for these scholarships.
CMU Merit Scholarships: While primarily available to domestic students, CMU does offer merit-based scholarships that may be accessible to high-achieving international students.
It's important to note that scholarship availability, eligibility criteria, and award amounts can change from year to year.
Graduates of Central Michigan University's Bachelor of Arts (B.A.) in Advertising are equipped with a diverse set of skills and knowledge that open up numerous career opportunities in the advertising and marketing sectors. The program's focus on creative strategies, media planning, and advertising research prepares students for various roles across different industries.
Advertising Account Manager: Account managers serve as the primary liaison between clients and advertising agencies. They oversee the development and execution of advertising campaigns, manage client relationships, and ensure that projects meet client objectives and deadlines.
Creative Director: Creative directors lead the creative process for advertising campaigns, overseeing the development of concepts, visuals, and messaging. They work closely with designers, copywriters, and other creative professionals to produce compelling and effective advertising materials.
Media Planner/Buyer: Media planners and buyers are responsible for selecting and purchasing advertising space across various media platforms, including television, radio, print, and digital. They analyze target audiences, negotiate media contracts, and ensure that advertising budgets are used effectively.
Brand Manager: Brand managers focus on developing and maintaining a brand’s identity and market presence. They create and implement strategies to enhance brand recognition, manage brand messaging, and analyze market trends to ensure the brand remains competitive.
Digital Marketing Specialist: Digital marketing specialists design and execute online advertising campaigns across various digital platforms, such as social media, search engines, and email. They analyze campaign performance, optimize digital strategies, and stay updated on the latest digital marketing trends.
Advertising Copywriter: Copywriters create persuasive and engaging content for advertisements, including headlines, taglines, and promotional materials. They work closely with art directors and creative teams to develop effective messaging that resonates with target audiences.
Public Relations Specialist: Public relations specialists manage the public image of organizations or clients. They craft press releases, handle media relations, and develop strategies to enhance public perception and manage communication during crises.
Market Research Analyst: Market research analysts study market conditions to assess the potential sales of products or services. They collect and analyze data on consumer behavior, market trends, and competitive activity to provide insights that inform advertising strategies.
Event Coordinator: Event coordinators plan and execute promotional events and activities designed to enhance brand visibility and engage with target audiences. They handle logistics, coordinate with vendors, and ensure that events align with advertising and marketing goals.
Advertising Sales Representative: Sales representatives focus on selling advertising space or time to clients. They build relationships with potential advertisers, present advertising opportunities, and negotiate contracts to secure business for media outlets or advertising platforms.
