M.S. in Administration
The Master of Science (M.S.) in Administration program at Central Michigan University (...
B.S.B.A. in Marketing - Professional Sales
Mount Pleasant, Michigan
INTAKE: Jan & Aug
Program Overview
Central Michigan University's Bachelor of Science in Business Administration (B.S.B.A.) in Marketing with a concentration in Professional Sales is a dynamic program designed for students aspiring to excel in the sales and marketing sectors. This program provides a comprehensive education in marketing principles with a specific focus on sales strategies and techniques. It prepares students for careers in various sales roles, equipping them with the skills to drive revenue and build customer relationships effectively.
AACSB Accredited: The B.S.B.A. in Marketing - Professional Sales program at Central Michigan University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation ensures that the program meets high standards of excellence in business education, including rigorous academic quality, relevance of curriculum, and robust faculty qualifications. AACSB accreditation signifies that the program offers a competitive edge in the business field, reflecting a commitment to preparing students for successful careers.
Curriculum: The curriculum for the B.S.B.A. in Marketing - Professional Sales at CMU is designed to provide students with a robust understanding of marketing principles and specialized sales skills. Core courses cover fundamental marketing concepts, consumer behavior, and strategic marketing. The professional sales concentration includes specialized coursework on sales management, negotiation techniques, and relationship building. The program emphasizes practical experience through role-playing exercises, case studies, and internships, allowing students to apply their learning in real-world settings.
Research Focus: CMU's program in Marketing - Professional Sales encourages research in areas critical to the field of sales and marketing. Students and faculty engage in research exploring sales strategies, consumer decision-making, and market trends. Research projects often focus on innovative sales techniques, the impact of digital marketing, and methods to enhance customer engagement. This research focus helps students stay current with industry developments and contributes to the advancement of sales practices.
Industry Engagement: Central Michigan University fosters strong industry engagement through partnerships with businesses and sales organizations. The program benefits from guest lectures, industry workshops, and networking events, which connect students with professionals and potential employers. Internships and cooperative education opportunities are integral to the program, providing hands-on experience and facilitating industry connections. These interactions help students gain practical insights and build professional networks that are crucial for career success.
Global Perspective: The B.S.B.A. in Marketing - Professional Sales program incorporates a global perspective by addressing international sales and marketing strategies. Students explore how global markets operate, cultural differences impact sales approaches, and international business practices. The program prepares students to navigate the complexities of global commerce and understand diverse consumer behaviors, enhancing their ability to succeed in an increasingly interconnected world.
Location
Mount Pleasant, Michigan
Score
IELTS 6.5
Tuition Fee
USD 20250
Undergraduate Entry Requirements
Application Fee: $55
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Overall score of 100.
Central Michigan University (CMU) offers various scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships are typically awarded based on academic merit, talent, or specific criteria.
Global Ambassador Scholarship: This scholarship is for undergraduate international students with a strong academic record and a promoting cultural exchange. Recipients of this scholarship serve as cultural ambassadors on campus.
International Opportunity Awards: These awards are available to both undergraduate and graduate international students. They are based on academic achievement, leadership potential, and contributions to the CMU community.
Departmental Scholarships: Some academic departments within CMU may offer scholarships specific to their field of study. These scholarships are typically based on academic achievement and may require students to meet certain criteria.
External Scholarships: CMU encourages international students to explore external scholarship opportunities from organizations, foundations, and governments. The university's scholarship office can provide guidance on identifying and applying for these scholarships.
CMU Merit Scholarships: While primarily available to domestic students, CMU does offer merit-based scholarships that may be accessible to high-achieving international students.
It's important to note that scholarship availability, eligibility criteria, and award amounts can change from year to year.
Graduates of Central Michigan University's Bachelor of Science in Business Administration (B.S.B.A.) in Marketing with a concentration in Professional Sales are well-prepared to embark on a variety of rewarding career paths in the sales and marketing sectors. This specialized degree equips students with advanced skills in sales techniques, customer relationship management, and strategic marketing.
Sales Representative: Graduates can pursue roles as sales representatives, where they are responsible for selling products or services to businesses or consumers. They leverage their skills in negotiation and customer relationship management to drive sales and achieve revenue targets.
Account Manager: In this role, graduates manage client accounts, ensuring customer satisfaction and identifying opportunities for additional sales. Account managers work closely with clients to address their needs and maintain long-term relationships.
Sales Manager: Graduates can advance to sales manager positions, where they oversee a team of sales representatives, set sales goals, and develop strategies to meet organizational objectives. They are responsible for training and mentoring team members to enhance performance.
Business Development Manager: Business development managers focus on identifying new business opportunities, developing strategic partnerships, and expanding market presence. They play a crucial role in driving growth and establishing new revenue streams.
Marketing Manager: With a strong foundation in marketing principles, graduates can also pursue roles as marketing managers. They develop and implement marketing strategies, manage campaigns, and analyze market trends to promote products and services effectively.
Sales Consultant: Sales consultants provide expert advice to organizations on improving their sales processes and strategies. They analyze existing sales techniques and recommend enhancements to boost performance and efficiency.
Product Manager: In this role, graduates oversee the development and marketing of specific products. They work on product positioning, pricing strategies, and market analysis to ensure the product's success in the marketplace.
Retail Manager: Graduates can work as retail managers, overseeing the operations of retail stores, managing staff, and implementing sales strategies to increase store profitability and customer satisfaction.
