B.S.B.A. in Marketing

Undergraduate Entry Requirements

Application Fee: $55

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 53 or higher.
• DET (Duolingo English Test): Overall score of 100.

Central Michigan University (CMU) offers various scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships are typically awarded based on academic merit, talent, or specific criteria. 

Global Ambassador Scholarship: This scholarship is for undergraduate international students with a strong academic record and a promoting cultural exchange. Recipients of this scholarship serve as cultural ambassadors on campus.

International Opportunity Awards: These awards are available to both undergraduate and graduate international students. They are based on academic achievement, leadership potential, and contributions to the CMU community.

Departmental Scholarships: Some academic departments within CMU may offer scholarships specific to their field of study. These scholarships are typically based on academic achievement and may require students to meet certain criteria.

External Scholarships: CMU encourages international students to explore external scholarship opportunities from organizations, foundations, and governments. The university's scholarship office can provide guidance on identifying and applying for these scholarships.

CMU Merit Scholarships: While primarily available to domestic students, CMU does offer merit-based scholarships that may be accessible to high-achieving international students.

It's important to note that scholarship availability, eligibility criteria, and award amounts can change from year to year.

Graduates of the B.S.B.A. in Marketing from Central Michigan University (CMU) are well-positioned for a diverse range of career opportunities in the marketing field. This degree equips students with the skills and knowledge necessary to thrive in various roles within the marketing industry. 

Marketing Manager: Marketing managers develop and implement marketing strategies to promote products or services and achieve business goals. They oversee marketing campaigns, analyze market trends, and coordinate with other departments to ensure effective execution of marketing plans.

Brand Manager: Brand managers are responsible for managing and enhancing the image of a brand. They work on strategies to build brand equity, oversee brand messaging, and ensure consistency across all marketing channels. This role involves working closely with creative teams and market researchers to develop and execute branding initiatives.

Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitive dynamics. They provide insights that help businesses make informed decisions about product development, marketing strategies, and market opportunities.

Digital Marketing Specialist: Digital marketing specialists focus on promoting products and services through digital channels, such as social media, search engines, and email marketing. They manage online campaigns, analyze digital performance metrics, and optimize strategies to drive engagement and conversions.

Sales Manager: Sales managers oversee a team of sales representatives and develop strategies to achieve sales targets. They work on sales planning, training and motivating sales staff, and building relationships with key clients to drive revenue growth.

Advertising Manager: Advertising managers coordinate and manage advertising campaigns across various media channels. They work with advertising agencies, develop creative briefs, and monitor campaign performance to ensure effective advertising strategies.

Public Relations Specialist: Public relations specialists manage an organization's public image and communicate with media and stakeholders. They create press releases, manage media relations, and handle crisis communications to maintain a positive reputation.

Product Manager: Product managers oversee the development and marketing of products from concept to launch. They work on product positioning, market analysis, and cross-functional teams to ensure successful product launches and market success.

Social Media Manager: Social media managers create and manage social media strategies to enhance brand presence and engage with audiences. They develop content, monitor social media platforms, and analyze engagement metrics to drive brand awareness and customer interaction.

Entrepreneur: Graduates with an entrepreneurial spirit may choose to start their own marketing-related businesses or consultancies. They use their marketing expertise to develop innovative solutions and strategies for clients or their own ventures.

Event Coordinator: Event coordinators plan and execute events such as trade shows, conferences, and promotional events. They manage all aspects of event planning, including logistics, marketing, and coordination with vendors to ensure successful events.

Marketing Analyst: Marketing analysts evaluate marketing data to assess the effectiveness of marketing campaigns and strategies. They use data analytics to provide actionable insights that help businesses optimize their marketing efforts and achieve better results.