M.S. in Accounting
Eastern Michigan University (EMU) offers a comprehensive Master of Science (M.S.) in Ac...
B.B.A. in International Business - Marketing
Ypsilanti, Michigan
INTAKE: Jan & Sept
Program Overview
The B.B.A. in International Business - Marketing at Eastern Michigan University is designed to prepare students for successful careers in the global business arena with a focus on marketing strategies. This program combines fundamental business principles with specialized knowledge in international marketing, equipping students to navigate the complexities of global markets. Emphasizing both theoretical and practical aspects of international business, the program aims to develop skills needed to manage and market products and services across diverse cultural and economic environments.
Curriculum: The curriculum for the B.B.A. in International Business - Marketing includes a mix of core business courses and specialized marketing courses with an international focus. Core courses cover essential business disciplines such as accounting, finance, management, and economics. Specialized courses include international marketing, global business strategies, cross-cultural communication, and international market research. The program also incorporates practical experiences such as internships and case studies to apply theoretical knowledge to real-world situations. Students may also have the opportunity to study abroad or participate in global business projects, further enhancing their international business acumen.
Research Focus: Research in the B.B.A. in International Business - Marketing program at Eastern Michigan University focuses on various aspects of global marketing and international business practices. Areas of research include market entry strategies, cross-cultural consumer behavior, international brand management, and the impact of globalization on marketing practices. Faculty and students engage in research projects that explore emerging trends and challenges in international marketing, contributing to a deeper understanding of how businesses can succeed in diverse global markets.
Industry Engagement: The program emphasizes strong industry engagement through partnerships with multinational companies, industry experts, and global business networks. Students benefit from opportunities such as internships, industry-sponsored projects, and networking events that connect them with professionals in the international business and marketing fields. Guest lectures, workshops, and seminars featuring industry leaders provide valuable insights into current trends and practices, while real-world projects and case studies enhance practical learning and career readiness.
Global Perspective: The B.B.A. in International Business - Marketing incorporates a global perspective by examining international market dynamics, cultural differences, and global marketing strategies. The curriculum is designed to provide students with an understanding of how businesses operate across various countries and regions, including the challenges and opportunities presented by different cultural, economic, and regulatory environments. Study abroad programs and global business simulations further enrich students' international experience, preparing them to effectively manage and market products in a globalized economy.
Location
Ypsilanti, Michigan
Score
IELTS 6
Tuition Fee
USD 15910
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
- DET (Duolingo English Test): Overall score of 95.
Scholarships for International Students at Eastern Michigan University
Global Leadership Scholarship: EMU offers the Global Leadership Scholarship to exceptional international students. This scholarship is competitive and based on academic merit. It provides partial tuition coverage.
International Student Tuition Scholarships: These scholarships are awarded based on academic achievement and may cover a portion of the tuition fees for international students.
EMU Foundation Scholarships: International students can also apply for scholarships offered through the EMU Foundation. These scholarships are typically based on academic achievement, leadership, and community involvement.
External Scholarships: EMU encourages international students to explore external scholarship opportunities, such as those offered by government agencies, foundations, and international organizations. The ISSO (International Students and Scholars Office) can assist students in finding these opportunities.
Departmental Scholarships: Some academic departments at EMU offer scholarships specifically to students within their field of study. International students should inquire with their respective departments for such opportunities.
Cultural Scholarships: EMU recognizes and values diversity. As a result, there may be cultural scholarships available to international students from specific regions or countries. These scholarships aim to promote cross-cultural understanding.
It's important for international students to meet the eligibility criteria and application deadlines for these scholarships.
Graduates of the B.B.A. in International Business - Marketing from Eastern Michigan University are well-prepared for a variety of careers in the global business landscape. The program equips students with the skills needed to navigate international markets and develop effective marketing strategies.
International Marketing Manager: Graduates can work as international marketing managers, developing and implementing marketing strategies tailored to global markets. They analyze market trends, manage international advertising campaigns, and coordinate with regional teams to ensure effective market penetration.
Global Brand Manager: In this role, graduates oversee the management of a brand’s presence in multiple countries. They ensure brand consistency across different markets, adapt marketing strategies to local preferences, and work on expanding the brand’s global footprint.
Export/Import Manager: Export and import managers handle the logistics and regulatory aspects of international trade. They manage the export and import of goods, negotiate with foreign suppliers and customers, and ensure compliance with international trade regulations.
International Sales Representative: Graduates can work as international sales representatives, focusing on building and maintaining relationships with clients in foreign markets. They identify new business opportunities, negotiate contracts, and manage customer accounts.
Global Market Research Analyst: This role involves conducting research to understand global market trends, consumer behavior, and competitive landscapes. Analysts provide insights and recommendations to help businesses make informed decisions about international marketing and expansion strategies.
Cross-Cultural Consultant: Cross-cultural consultants help businesses navigate cultural differences and adapt their marketing strategies to various cultural contexts. They provide guidance on communication styles, marketing practices, and business etiquette to ensure successful international operations.
International Business Development Manager: Business development managers focus on identifying and developing new business opportunities in international markets. They work on strategic partnerships, market expansion, and growth initiatives to drive global business success.
International Trade Specialist: Graduates can work as international trade specialists, advising companies on trade policies, tariffs, and international regulations. They help businesses optimize their international trade operations and manage trade-related challenges.
Global Communications Manager: In this role, graduates manage communication strategies for international audiences. They oversee global public relations, media relations, and internal communications, ensuring that messaging aligns with international business objectives.
International Product Manager: International product managers are responsible for managing the lifecycle of products in global markets. They work on product development, market introduction, and lifecycle management, ensuring that products meet the needs of international consumers.
