M.S. in Accounting
Eastern Michigan University (EMU) offers a comprehensive Master of Science (M.S.) in Ac...
B.B.A. in Marketing
Ypsilanti, Michigan
INTAKE: Jan & Sept
Program Overview
The Bachelor of Business Administration (B.B.A.) in Marketing at Eastern Michigan University is designed to equip students with a comprehensive understanding of marketing principles and practices. This program focuses on developing strategic thinking and analytical skills needed to navigate the dynamic field of marketing. Students gain insights into market research, consumer behavior, advertising, and digital marketing, preparing them for a variety of roles in the marketing industry. The curriculum is structured to blend theoretical knowledge with practical applications, ensuring that graduates are well-prepared to tackle real-world marketing challenges.
Curriculum: The curriculum for the B.B.A. in Marketing at EMU includes core business courses and specialized marketing classes. Students start with foundational courses in business administration, such as Principles of Management, Financial Accounting, and Business Law. The marketing-specific coursework covers topics like Marketing Research, Consumer Behavior, Digital Marketing, and Strategic Marketing Management. The program also includes opportunities for elective courses, allowing students to tailor their education to their specific interests and career goals. Additionally, students may participate in internships or capstone projects to gain hands-on experience and apply their learning in practical settings.
Research Focus: The B.B.A. in Marketing program at EMU emphasizes research-driven learning. Students engage in market research projects to understand consumer behavior, market trends, and competitive analysis. The program encourages involvement in research activities that explore innovative marketing strategies and emerging technologies. Faculty members are involved in research on various marketing topics, including digital marketing, brand management, and customer relationship management, providing students with exposure to cutting-edge research and practical insights.
Industry Engagement: Industry engagement is a key component of the B.B.A. in Marketing program. EMU fosters connections with local businesses, marketing agencies, and industry professionals, providing students with valuable networking opportunities. The program includes guest lectures, industry panels, and partnerships with companies that offer internships and cooperative education experiences. These interactions help students gain real-world insights and practical experience, enhancing their readiness for careers in marketing.
Global Perspective: The B.B.A. in Marketing program incorporates a global perspective by addressing international marketing strategies and global market trends. Students learn about the challenges and opportunities of marketing in a globalized economy and may have opportunities to participate in study abroad programs or international business projects. This global outlook prepares students to work in diverse and international markets, understanding cultural differences and global consumer behavior.
Location
Ypsilanti, Michigan
Score
IELTS 6
Tuition Fee
USD 15910
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
- DET (Duolingo English Test): Overall score of 95.
Scholarships for International Students at Eastern Michigan University
Global Leadership Scholarship: EMU offers the Global Leadership Scholarship to exceptional international students. This scholarship is competitive and based on academic merit. It provides partial tuition coverage.
International Student Tuition Scholarships: These scholarships are awarded based on academic achievement and may cover a portion of the tuition fees for international students.
EMU Foundation Scholarships: International students can also apply for scholarships offered through the EMU Foundation. These scholarships are typically based on academic achievement, leadership, and community involvement.
External Scholarships: EMU encourages international students to explore external scholarship opportunities, such as those offered by government agencies, foundations, and international organizations. The ISSO (International Students and Scholars Office) can assist students in finding these opportunities.
Departmental Scholarships: Some academic departments at EMU offer scholarships specifically to students within their field of study. International students should inquire with their respective departments for such opportunities.
Cultural Scholarships: EMU recognizes and values diversity. As a result, there may be cultural scholarships available to international students from specific regions or countries. These scholarships aim to promote cross-cultural understanding.
It's important for international students to meet the eligibility criteria and application deadlines for these scholarships.
Graduates of the B.B.A. in Marketing program from Eastern Michigan University have a wide range of career opportunities in various sectors, reflecting the versatile nature of marketing expertise. The program's comprehensive curriculum and practical experiences equip students with the skills needed to excel in different marketing roles.
Marketing Manager: Marketing Managers develop and implement marketing strategies to promote products or services. They oversee marketing campaigns, analyze market trends, and coordinate with other departments to achieve organizational goals. Their role is crucial in shaping the brand's market presence and driving sales growth.
Brand Manager: Brand Managers are responsible for creating and maintaining a brand's image and reputation. They develop brand strategies, manage marketing campaigns, and ensure consistency in brand messaging across various channels. This role involves working closely with advertising, public relations, and design teams.
Digital Marketing Specialist: Digital Marketing Specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. They analyze digital campaign performance, optimize online presence, and engage with audiences through digital channels.
Market Research Analyst: Market Research Analysts collect and analyze data to understand market trends, consumer behavior, and competitive dynamics. They use statistical tools and research methodologies to provide insights that inform marketing strategies and business decisions.
Advertising Account Executive: Advertising Account Executives manage client relationships and oversee advertising campaigns from conception to execution. They work with creative teams to develop advertising materials, negotiate media buys, and ensure that campaigns meet client objectives.
Sales Manager: Sales Managers lead sales teams and develop strategies to drive revenue growth. They analyze sales data, set targets, and implement training programs to enhance the effectiveness of the sales force. This role often involves direct interaction with clients and customers.
Public Relations Specialist: Public Relations Specialists manage the public image of organizations or clients. They craft press releases, organize events, and handle media relations to build and maintain a positive reputation. They play a key role in managing communication during crises or significant organizational changes.
Product Manager: Product Managers oversee the development and marketing of products throughout their lifecycle. They work on product strategy, market analysis, and product positioning. This role involves collaborating with cross-functional teams to ensure product success.
Social Media Manager: Social Media Managers create and manage social media content and strategies to engage with audiences and enhance brand visibility. They analyze social media metrics, manage social media platforms, and develop campaigns to drive user interaction.
Event Coordinator: Event Coordinators plan and execute events such as product launches, trade shows, and corporate gatherings. They handle logistics, coordinate with vendors, and ensure that events align with marketing objectives and brand standards.
