M.S. in Accounting
Eastern Michigan University (EMU) offers a comprehensive Master of Science (M.S.) in Ac...
B.S. in Fashion Marketing Innovation
Ypsilanti, Michigan
INTAKE: Jan & Sept
Program Overview
The Bachelor of Science (B.S.) in Fashion Marketing Innovation at Eastern Michigan University is designed to provide students with a comprehensive understanding of the fashion industry through the lens of marketing and innovation. This program focuses on equipping students with the skills needed to succeed in the fast-paced world of fashion, combining principles of marketing with the latest trends and technologies in fashion. Students learn to navigate the complexities of fashion marketing, from brand management to digital strategies, preparing them for dynamic careers in the industry.
Curriculum: The curriculum for the B.S. in Fashion Marketing Innovation is designed to blend fashion industry knowledge with advanced marketing techniques. Core courses include Fashion Marketing, Consumer Behavior, Brand Management, and Fashion Merchandising. Students also engage in coursework related to digital marketing, data analytics, and e-commerce, reflecting the latest trends in the fashion industry. The program emphasizes practical experience through projects, case studies, and internships, allowing students to apply their knowledge in real-world scenarios.
Research Focus: Research within the B.S. in Fashion Marketing Innovation program emphasizes the intersection of fashion trends, consumer behavior, and marketing strategies. Students may explore topics such as the impact of digital technologies on fashion marketing, the role of social media in brand development, and innovative marketing strategies in the fashion industry. Opportunities for research include collaborating with faculty on industry-related projects, conducting market analysis, and participating in studies that address current challenges and opportunities in fashion marketing.
Industry Engagement: Industry engagement is a key component of the B.S. in Fashion Marketing Innovation program. Students benefit from internships with fashion brands, marketing agencies, and retail companies, gaining hands-on experience and building professional networks. The program also features guest lectures from industry professionals, workshops, and industry events that provide insights into current trends and best practices. These opportunities help students connect theoretical knowledge with practical applications in the fashion marketing sector.
Global Perspective: The B.S. in Fashion Marketing Innovation incorporates a global perspective by examining international fashion markets and global marketing strategies. Students study global fashion trends, cross-cultural consumer behavior, and international brand management. The program encourages participation in study abroad programs and global fashion events, offering students a broader understanding of how fashion marketing operates on a global scale. This global outlook prepares students to work in diverse markets and adapt to international fashion industry dynamics.
Location
Ypsilanti, Michigan
Score
IELTS 6
Tuition Fee
USD 15910
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
- DET (Duolingo English Test): Overall score of 95.
Scholarships for International Students at Eastern Michigan University
Global Leadership Scholarship: EMU offers the Global Leadership Scholarship to exceptional international students. This scholarship is competitive and based on academic merit. It provides partial tuition coverage.
International Student Tuition Scholarships: These scholarships are awarded based on academic achievement and may cover a portion of the tuition fees for international students.
EMU Foundation Scholarships: International students can also apply for scholarships offered through the EMU Foundation. These scholarships are typically based on academic achievement, leadership, and community involvement.
External Scholarships: EMU encourages international students to explore external scholarship opportunities, such as those offered by government agencies, foundations, and international organizations. The ISSO (International Students and Scholars Office) can assist students in finding these opportunities.
Departmental Scholarships: Some academic departments at EMU offer scholarships specifically to students within their field of study. International students should inquire with their respective departments for such opportunities.
Cultural Scholarships: EMU recognizes and values diversity. As a result, there may be cultural scholarships available to international students from specific regions or countries. These scholarships aim to promote cross-cultural understanding.
It's important for international students to meet the eligibility criteria and application deadlines for these scholarships.
Graduates with a Bachelor of Science (B.S.) in Fashion Marketing Innovation from Eastern Michigan University are equipped with specialized skills in fashion marketing and innovation, opening doors to various exciting and dynamic career paths within the fashion industry. The program prepares students for roles that combine fashion expertise with marketing strategies to drive brand success and consumer engagement.
Fashion Marketing Manager: In this role, graduates develop and implement marketing strategies for fashion brands and retailers. They oversee promotional campaigns, manage brand positioning, and analyze market trends to enhance brand visibility and consumer engagement.
Brand Manager: Brand managers are responsible for shaping and maintaining the image of a fashion brand. They create and execute branding strategies, monitor brand performance, and work closely with design and marketing teams to ensure consistent and impactful brand messaging.
Fashion Merchandiser: Fashion merchandisers work with retailers and brands to plan and coordinate the selection and presentation of fashion products. They analyze sales data, forecast trends, and make decisions about product assortments and visual displays to drive sales and meet consumer demand.
Digital Marketing Specialist: Graduates can focus on digital marketing strategies, including social media management, content creation, and online advertising. They use digital platforms to engage with consumers, promote fashion products, and track marketing performance.
Public Relations Specialist: Public relations specialists in the fashion industry manage the brand's public image and media relations. They handle press releases, organize fashion events, and work with media outlets to generate positive coverage and enhance brand reputation.
E-commerce Manager: E-commerce managers oversee online sales platforms for fashion brands, ensuring a seamless shopping experience for customers. They manage online merchandising, digital marketing efforts, and website performance to drive online sales and customer satisfaction.
Fashion Consultant: Fashion consultants provide expert advice to individuals or businesses on style, trends, and brand positioning. They offer personalized recommendations to enhance clients' fashion choices and help brands develop effective marketing strategies.
Retail Manager: Retail managers are responsible for overseeing daily operations in fashion retail stores. They manage staff, handle inventory, and implement sales strategies to improve store performance and deliver exceptional customer service.
Trend Analyst: Trend analysts research and identify emerging fashion trends and consumer preferences. They provide insights and forecasts that help fashion brands stay ahead of the curve and align their marketing strategies with current trends.
Fashion Event Coordinator: Graduates can organize and manage fashion events, such as product launches, runway shows, and promotional activities. They handle event planning, coordination with vendors, and ensure successful execution of fashion-related events.
