Bachelor of Business in Marketing

Undergraduate Entry Requirements

Application Fee: $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 73 or higher.
• PTE: Overall score of 49 or higher.
• DET (Duolingo English Test): Overall score of 100.

Western Illinois University (WIU) offers several scholarships to international students to assist them in financing their education. These scholarships are awarded based on academic achievement, talents, leadership, and other criteria. 

Presidential Scholarships: These scholarships are among the most prestigious at WIU and are awarded to academically exceptional students. They cover a significant portion of tuition costs and are renewable for up to eight semesters.

International Commitment Scholarships: WIU offers a range of international commitment scholarships to incoming international undergraduate students. These scholarships are based on academic merit and are available at varying levels of funding.

International Transfer Scholarships: Transfer students from international institutions can apply for transfer scholarships to help fund their education at WIU. The scholarship amounts may vary based on academic achievement.

Global Excellence Scholarships: These scholarships are designed to recognize and support outstanding international students. They are awarded based on academic performance, leadership, and community involvement.

International Peace Scholarship: WIU offers this scholarship to female international students who have a strong commitment to international understanding and peace. It's part of the P.E.O. International Peace Scholarship Fund.

College and Departmental Scholarships: Various colleges and departments within WIU offer scholarships to international students pursuing specific fields of study. Eligibility criteria and award amounts may vary by department.

Foundation Scholarships: WIU's Foundation administers a wide range of scholarships, some of which are available to international students. These scholarships are often based on specific majors or criteria defined by donors.

External Scholarships: International students are encouraged to explore external scholarship opportunities, both in their home countries and through international organizations, to help finance their education at WIU.

Fulbright Scholar Program: While not directly administered by WIU, international students can apply for the prestigious Fulbright Scholar Program, which provides funding for academic and cultural exchange opportunities in the United States.

To apply for scholarships at WIU, international students typically need to submit an application for admission and a separate scholarship application, if required. Deadlines and eligibility criteria can vary.

Graduates of the Bachelor of Business in Marketing program at Western Illinois University (WIU) in Macomb have a wide range of career opportunities available to them. The program's comprehensive curriculum and practical experiences equip students with the skills needed to succeed in various marketing roles.

Marketing Manager: Marketing managers develop and implement marketing strategies to promote products or services. They oversee marketing campaigns, analyze market trends, and work to enhance brand awareness and customer engagement.

Brand Manager: Brand managers are responsible for creating and maintaining a brand’s image and reputation. They develop branding strategies, manage advertising efforts, and ensure that the brand’s message is consistent across all marketing channels.

Market Research Analyst: Market research analysts collect and analyze data about consumer preferences and market conditions. They provide insights that help companies make informed decisions about product development, pricing, and marketing strategies.

Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click advertising, social media marketing, and content creation. They work to increase a company's online presence and drive digital engagement.

Sales Manager: Sales managers lead sales teams, set sales targets, and develop strategies to achieve revenue goals. They analyze sales data, manage customer relationships, and oversee the sales process to drive business growth.

Advertising Account Executive: Advertising account executives work with clients to create and manage advertising campaigns. They act as the liaison between the client and the advertising agency, ensuring that campaigns meet the client's objectives and budget.

Public Relations Specialist: Public relations specialists manage a company’s public image and communications. They create press releases, handle media relations, and develop strategies to enhance the organization’s reputation and public perception.

Product Marketing Manager: Product marketing managers focus on promoting specific products or product lines. They develop product positioning, conduct market research, and coordinate marketing efforts to drive product adoption and sales.

Social Media Manager: Social media managers create and execute social media strategies to build and engage online communities. They manage social media accounts, create content, and analyze performance metrics to optimize social media campaigns.

Entrepreneur: Some graduates choose to leverage their marketing knowledge to start their own businesses or marketing agencies. They apply their skills in market analysis, brand development, and strategic planning to build and grow their ventures.