B.A. in Communication

Macomb, Illinois

 

INTAKE: Jan & Aug

Program Overview

The Bachelor of Arts (B.A.) in Communication program at Western Illinois University (WIU) offers a comprehensive education in various aspects of communication. This program is designed to equip students with the skills necessary for effective communication in diverse contexts, including media, public relations, corporate communication, and interpersonal interactions. It provides a broad understanding of communication theories, practices, and applications, preparing students for a range of careers in the communication field.

Curriculum: The curriculum for the B.A. in Communication at WIU encompasses a blend of theoretical knowledge and practical experience. Students engage in coursework that covers communication theory, media studies, public speaking, intercultural communication, and organizational communication. The program also offers specialized courses in areas such as journalism, broadcasting, and digital media. Students have opportunities for hands-on learning through projects, internships, and involvement in campus media outlets, which help them apply their knowledge in real-world scenarios.

Research Focus: The B.A. in Communication program at WIU emphasizes research in various communication-related fields. Faculty and students engage in research exploring topics such as media effects, communication strategies, public relations practices, and the role of communication in organizational settings. Research opportunities allow students to investigate contemporary issues, develop critical thinking skills, and contribute to the advancement of communication knowledge.

Industry Engagement: Industry engagement is a key component of the B.A. in Communication program at WIU. The program fosters connections with professionals in the communication field through internships, networking events, and partnerships with local media and communication organizations. Students gain practical experience and insights into industry trends, helping them build valuable professional relationships and enhance their career prospects.

Global Perspective: The B.A. in Communication program at WIU incorporates a global perspective by addressing international communication issues and practices. The curriculum includes coursework and discussions on global media trends, intercultural communication, and international public relations. Students are encouraged to explore global communication challenges and opportunities, preparing them to work effectively in a globalized world. Additionally, opportunities for study abroad or international internships may be available, offering students firsthand experience in different cultural contexts.

Pollster Education

Location

Macomb, Illinois

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

USD 20750

Undergraduate Entry Requirements

Application Fee: $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 73 or higher.
  • PTE: Overall score of 49 or higher.
  • DET (Duolingo English Test): Overall score of 100.

Western Illinois University (WIU) offers several scholarships to international students to assist them in financing their education. These scholarships are awarded based on academic achievement, talents, leadership, and other criteria. 

Presidential Scholarships: These scholarships are among the most prestigious at WIU and are awarded to academically exceptional students. They cover a significant portion of tuition costs and are renewable for up to eight semesters.

International Commitment Scholarships: WIU offers a range of international commitment scholarships to incoming international undergraduate students. These scholarships are based on academic merit and are available at varying levels of funding.

International Transfer Scholarships: Transfer students from international institutions can apply for transfer scholarships to help fund their education at WIU. The scholarship amounts may vary based on academic achievement.

Global Excellence Scholarships: These scholarships are designed to recognize and support outstanding international students. They are awarded based on academic performance, leadership, and community involvement.

International Peace Scholarship: WIU offers this scholarship to female international students who have a strong commitment to international understanding and peace. It's part of the P.E.O. International Peace Scholarship Fund.

College and Departmental Scholarships: Various colleges and departments within WIU offer scholarships to international students pursuing specific fields of study. Eligibility criteria and award amounts may vary by department.

Foundation Scholarships: WIU's Foundation administers a wide range of scholarships, some of which are available to international students. These scholarships are often based on specific majors or criteria defined by donors.

External Scholarships: International students are encouraged to explore external scholarship opportunities, both in their home countries and through international organizations, to help finance their education at WIU.

Fulbright Scholar Program: While not directly administered by WIU, international students can apply for the prestigious Fulbright Scholar Program, which provides funding for academic and cultural exchange opportunities in the United States.

To apply for scholarships at WIU, international students typically need to submit an application for admission and a separate scholarship application, if required. Deadlines and eligibility criteria can vary.

Graduates of the Bachelor of Arts (B.A.) in Communication program at Western Illinois University (WIU) are well-positioned for a variety of careers in the dynamic field of communication. The program’s comprehensive curriculum and practical experiences prepare students to excel in several professional roles.

Public Relations Specialist: Public relations specialists manage and enhance the public image of organizations. They develop communication strategies, create press releases, handle media inquiries, and organize events to promote their clients' or employers' interests.

Corporate Communication Manager: Corporate communication managers oversee internal and external communication within organizations. They craft corporate messages, handle employee communications, and ensure consistent messaging across various channels.

Marketing Communications Coordinator: Marketing communications coordinators develop and implement marketing strategies to promote products or services. They create marketing materials, manage social media accounts, and coordinate advertising campaigns.

Media Producer: Media producers work in television, film, radio, or digital media. They are involved in the creation, development, and management of media content, including scripting, directing, and editing.

Journalist: Journalists research, write, and report news stories for print, broadcast, or digital media. They investigate issues, conduct interviews, and produce content that informs and engages the public.

Broadcasting Specialist: Broadcasting specialists work in radio and television, focusing on creating, producing, and presenting content. They operate broadcasting equipment, write scripts, and present news or entertainment programs.

Social Media Manager: Social media managers handle an organization's social media presence. They create content, monitor social media channels, engage with audiences, and analyze performance metrics to improve online visibility.

Communication Consultant: Communication consultants provide expert advice to organizations on improving their communication strategies. They assess communication practices, develop strategies, and offer recommendations to enhance effectiveness.

Event Planner: Event planners organize and coordinate various types of events, such as corporate functions, weddings, and conferences. They manage logistics, negotiate with vendors, and ensure that events run smoothly.

Advertising Account Executive: Advertising account executives work with clients to develop and execute advertising campaigns. They manage client relationships, coordinate with creative teams, and track the performance of advertising efforts.

Speechwriter: Speechwriters craft speeches and presentations for executives, politicians, and public figures. They ensure that the content effectively conveys the speaker's message and engages the audience.


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