M.S. in Accounting
Suffolk University in the heart of Boston, Massachusetts, offers a comprehensive and ri...
Bachelors of Business Administration (BSBA): Marketing
Boston, Massachusetts
INTAKE: Jan & Sept
Program Overview
Suffolk University’s Bachelor of Science in Business Administration (BSBA) in Marketing is designed to provide students with a comprehensive understanding of marketing principles and practices. The program equips students with the skills needed to develop effective marketing strategies, understand consumer behavior, and leverage digital tools to promote products and services. With a strong emphasis on both traditional and digital marketing, the BSBA in Marketing prepares graduates to thrive in a rapidly changing business environment where marketing plays a crucial role in driving organizational success.
STEM-Designated: While the BSBA in Marketing at Suffolk University is not typically a STEM-designated program, it integrates critical analytical and technological skills that are increasingly important in the marketing field. Courses in data analytics, digital marketing, and market research ensure that students are well-prepared to navigate the data-driven and technology-oriented aspects of modern marketing. This interdisciplinary approach ensures that graduates are not only creative thinkers but also adept at using data and technology to inform marketing strategies.
Curriculum: The curriculum for Suffolk University’s BSBA in Marketing is designed to provide a balanced education that covers all aspects of marketing. Core courses include marketing management, consumer behavior, digital marketing, brand management, and market research. Students also have the opportunity to select electives that align with their specific interests, such as international marketing, social media marketing, and advertising. The program emphasizes hands-on learning through case studies, group projects, and real-world marketing challenges, allowing students to apply theoretical knowledge in practical settings. Additionally, internships are encouraged, providing students with valuable industry experience before graduation.
Research Focus: Suffolk University’s BSBA in Marketing encourages students to engage in research that explores current trends and challenges in the marketing industry. Faculty members are actively involved in research on topics such as consumer behavior, digital marketing strategies, and brand management. Students have the opportunity to collaborate with faculty on research projects, contributing to the advancement of marketing knowledge while gaining insights into the latest industry practices. This research focus helps students develop a deep understanding of the factors influencing consumer decisions and marketing effectiveness.
Industry Engagement: Industry engagement is a key component of the BSBA in Marketing program at Suffolk University. The university maintains strong ties with the business community, offering students numerous opportunities to interact with industry professionals through guest lectures, workshops, and networking events. Students are also encouraged to participate in internships and cooperative education programs, which provide hands-on experience and exposure to real-world marketing challenges. These opportunities not only enhance students’ learning but also help them build valuable connections that can lead to job opportunities upon graduation.
Global Perspective: Suffolk University’s BSBA in Marketing program recognizes the importance of understanding global markets in today’s interconnected world. The curriculum includes courses that focus on international marketing, global consumer behavior, and cross-cultural communication. Students have the option to participate in study abroad programs and international internships, allowing them to gain firsthand experience in global marketing environments. This global perspective ensures that graduates are well-prepared to work in diverse and multicultural business settings, whether they pursue careers in multinational corporations or international marketing agencies.
Location
Boston, Massachusetts
Score
IELTS 6.5
Tuition Fee
USD 47847
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 80% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Overall score of 105.
Suffolk University offers various scholarships and financial aid options to support international students in pursuing their education in the United States. These scholarships are designed to recognize academic achievements, leadership qualities, and diverse talents.
Merit Scholarships: Suffolk University awards merit-based scholarships to international students based on their academic achievements and performance. These scholarships may cover a significant portion of tuition costs.
International Student Scholarships: Suffolk offers scholarships specifically for international students to help offset the cost of tuition. These scholarships are competitive and are awarded based on academic excellence, leadership skills, and other accomplishments.
Suffolk University Honors Program Scholarships: Exceptional students admitted to the Suffolk University Honors Program may be eligible for additional scholarships. This program provides a challenging and enriched academic experience.
Dean's Scholarship: This scholarship is awarded to students who have demonstrated academic excellence and outstanding leadership qualities. It recognizes achievements both inside and outside the classroom.
Transfer Student Scholarships: Suffolk University provides scholarships for international transfer students who have completed a certain number of college credits before joining Suffolk.
Diversity Scholarships: Suffolk University values diversity and provides scholarships to students who contribute to the university's diverse and inclusive community.
External Scholarships: International students are encouraged to explore external scholarship opportunities, such as government-sponsored scholarships, private foundations, and international organizations that may offer financial assistance for studying in the United States.
Need-Based Financial Aid: While most scholarships at Suffolk are merit-based, the university also considers financial need when awarding aid. International students can submit the required financial documentation to be considered for need-based aid.
Graduating with a Bachelor of Science in Business Administration (BSBA) in Marketing from Suffolk University opens the door to a wide array of career opportunities across various industries. The program equips students with a solid foundation in marketing principles, consumer behavior, digital marketing, and strategic communication, making them highly valuable in the job market.
Marketing Manager: Marketing Managers are responsible for developing, implementing, and overseeing marketing strategies that promote products or services. They analyze market trends, manage marketing campaigns, and work to enhance brand awareness and customer engagement. This role is central to driving the overall marketing direction of an organization.
Brand Manager: Brand Managers focus on building and maintaining a brand’s image and identity. They ensure that marketing activities align with the brand’s values and objectives, monitor market trends, and develop strategies to enhance brand equity. This role is crucial for maintaining a competitive edge in the market.
Digital Marketing Specialist: Digital Marketing Specialists are experts in online marketing strategies, including search engine optimization (SEO), social media marketing, email marketing, and content marketing. They are responsible for creating and managing digital campaigns that drive traffic, engage customers, and generate leads through various online platforms.
Market Research Analyst: Market Research Analysts collect and analyze data to understand consumer preferences, market conditions, and competitive landscapes. They provide insights that help organizations make informed decisions about product development, pricing, and marketing strategies.
Advertising Account Executive: Advertising Account Executives work within advertising agencies to manage client relationships and coordinate advertising campaigns. They act as the link between the client and the creative team, ensuring that campaigns meet client objectives and are delivered on time and within budget.
Social Media Manager: Social Media Managers are responsible for managing an organization’s presence on social media platforms. They create content, engage with followers, and analyze metrics to enhance brand visibility and customer engagement. This role is increasingly important as social media continues to be a primary channel for marketing communication.
Public Relations Specialist: Public Relations Specialists manage the public image of an organization. They develop communication strategies, handle media relations, and organize events to build and maintain a positive public perception of the brand or organization.
Sales Manager: Sales Managers lead sales teams and develop strategies to meet sales targets. They work closely with the marketing department to align sales strategies with marketing initiatives, ensuring that products and services reach the right audience effectively.
Content Marketing Manager: Content Marketing Managers oversee the creation and distribution of content that attracts and engages target audiences. They work on developing blogs, videos, infographics, and other content forms that support marketing objectives and enhance brand awareness.
Product Manager: Product Managers are responsible for the entire lifecycle of a product, from development to marketing. They work closely with various departments, including marketing, sales, and R&D, to ensure that products meet market needs and are successfully launched and promoted.
