B.S. in Advertising

Boston, Massachusetts

 

INTAKE: Jan & Sept

Program Overview

Suffolk University's Bachelor of Science (B.S.) in Advertising is a comprehensive program designed to prepare students for successful careers in the dynamic field of advertising. This program combines theoretical knowledge with practical skills, equipping students with the expertise needed to create effective advertising campaigns across various media platforms. The curriculum is tailored to provide a deep understanding of advertising strategies, media planning, consumer behavior, and digital marketing.

Curriculum: The curriculum for the B.S. in Advertising at Suffolk University includes a mix of core courses and specialized electives. Students begin with foundational courses in advertising principles, marketing, and communication. Key subjects include media planning, creative strategy, digital advertising, consumer psychology, and market research. The program emphasizes hands-on learning through projects, internships, and collaborative assignments, allowing students to apply theoretical concepts to real-world scenarios. This practical approach ensures that graduates are well-prepared for the advertising industry.

Research Focus: While the B.S. in Advertising program at Suffolk University does not require a formal research component, students have opportunities to engage in research-related activities. These include studying industry trends, analyzing case studies, and exploring emerging advertising technologies. Students may also participate in research projects through internships or independent study, which can enhance their understanding of market dynamics and advertising effectiveness.

Industry Engagement: Suffolk University's B.S. in Advertising program is closely linked with the advertising industry through various engagement opportunities. The program offers internships with leading advertising agencies, media firms, and marketing departments, providing students with practical experience and professional networking opportunities. Guest lectures, industry panels, and workshops are regularly held, featuring advertising professionals who share insights and trends from the field. These interactions help students build valuable connections and gain real-world perspectives.

Global Perspective: The B.S. in Advertising program incorporates a global perspective by addressing international advertising practices and cross-cultural communication. Students explore how advertising strategies vary across different regions and cultures, gaining insights into global market dynamics. Opportunities for studying abroad or participating in global advertising projects further enhance students' understanding of international advertising trends and practices.

Pollster Education

Location

Boston, Massachusetts

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

USD 47847

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 80% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 or higher.
  • PTE: Overall score of 53 or higher.
  • DET (Duolingo English Test): Overall score of 105.

Suffolk University offers various scholarships and financial aid options to support international students in pursuing their education in the United States. These scholarships are designed to recognize academic achievements, leadership qualities, and diverse talents. 

Merit Scholarships: Suffolk University awards merit-based scholarships to international students based on their academic achievements and performance. These scholarships may cover a significant portion of tuition costs.

International Student Scholarships: Suffolk offers scholarships specifically for international students to help offset the cost of tuition. These scholarships are competitive and are awarded based on academic excellence, leadership skills, and other accomplishments.

Suffolk University Honors Program Scholarships: Exceptional students admitted to the Suffolk University Honors Program may be eligible for additional scholarships. This program provides a challenging and enriched academic experience.

Dean's Scholarship: This scholarship is awarded to students who have demonstrated academic excellence and outstanding leadership qualities. It recognizes achievements both inside and outside the classroom.

Transfer Student Scholarships: Suffolk University provides scholarships for international transfer students who have completed a certain number of college credits before joining Suffolk.

Diversity Scholarships: Suffolk University values diversity and provides scholarships to students who contribute to the university's diverse and inclusive community.

External Scholarships: International students are encouraged to explore external scholarship opportunities, such as government-sponsored scholarships, private foundations, and international organizations that may offer financial assistance for studying in the United States.

Need-Based Financial Aid: While most scholarships at Suffolk are merit-based, the university also considers financial need when awarding aid. International students can submit the required financial documentation to be considered for need-based aid.

Graduates with a Bachelor of Science (B.S.) in Advertising from Suffolk University have a broad spectrum of career opportunities available to them, thanks to the program's comprehensive curriculum and practical training.

Advertising Account Manager: Account managers serve as the primary liaison between clients and the advertising agency. They are responsible for understanding clients' needs, managing advertising campaigns, and ensuring that the creative work meets client expectations. This role requires strong organizational and communication skills, which are developed through the B.S. in Advertising program.

Media Planner/Buyer: Media planners and buyers are responsible for selecting and purchasing advertising space across various media platforms, including television, radio, digital, and print. They analyze audience data and market trends to optimize ad placement and ensure maximum reach and effectiveness. The program's focus on media planning and digital advertising equips graduates with the skills needed for this role.

Creative Director: Creative directors lead the creative process in advertising agencies, overseeing the development of visual and conceptual elements of advertising campaigns. They work closely with designers, copywriters, and other creative professionals to produce compelling advertisements. The program's emphasis on creative strategy and advertising principles prepares students for this leadership role.

Digital Marketing Specialist: Digital marketing specialists focus on online advertising strategies, including search engine marketing (SEM), social media advertising, and email marketing. They analyze digital metrics and develop campaigns to drive engagement and conversions. The program's coursework in digital advertising and consumer psychology provides a solid foundation for this career.

Public Relations Specialist: Public relations specialists manage the public image of organizations and individuals, often working closely with advertising campaigns. They create press releases, handle media inquiries, and organize events to build and maintain a positive reputation. Skills gained in advertising and communication are highly applicable to this role.

Advertising Sales Representative: Sales representatives sell advertising space and services to clients, helping them choose the best options to reach their target audience. They often work for media companies or advertising agencies and need strong sales and negotiation skills, which are developed through practical experience in the program.

Marketing Consultant: Marketing consultants provide strategic advice to businesses on how to improve their advertising and marketing efforts. They analyze market trends, assess campaign performance, and recommend strategies to enhance brand visibility and profitability. The program’s focus on market research and strategic planning is beneficial for this role.

Content Creator/Strategist: Content creators and strategists develop and manage content for various advertising and marketing platforms, including social media, websites, and blogs. They focus on creating engaging and relevant content that aligns with brand messaging and marketing goals. The program’s training in creative strategy and digital media prepares graduates for this dynamic role.


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