B.S.B.A. in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 54 or higher.
• DET (Duolingo English Test): Overall score of 105.

Scholarships for International Students at Nova Southeastern University

International Student Scholarships: NSU offers scholarships specifically for international undergraduate and graduate students based on academic merit and other criteria. These scholarships can significantly reduce the tuition costs for eligible students.

Academic Excellence Scholarships: Exceptional academic achievers may be considered for the Academic Excellence Scholarship, which recognizes outstanding students from around the world. Eligibility is typically based on academic records, standardized test scores, and other criteria.

Diversity and Inclusion Scholarships: NSU values diversity and inclusion. Some scholarships are designed to support students from underrepresented backgrounds or those who have demonstrated a promoting diversity and inclusion on campus.

Merit-Based Scholarships: Merit-based scholarships are awarded to students who excel in their academic pursuits and demonstrate leadership or community involvement. These scholarships are highly competitive and are usually available for both undergraduate and graduate students.

Athletic Scholarships: NSU offers athletic scholarships for student-athletes who excel in various sports. These scholarships may cover tuition, room and board, and other expenses for student-athletes who compete at the college level.

Donor-Funded Scholarships: NSU benefits from the support of donors who establish scholarship funds. These scholarships may be available to international students based on specific criteria set by the donors.

External Scholarships: NSU encourages international students to explore external scholarship opportunities offered by governments, foundations, and organizations in their home countries or internationally. The university's scholarship office can provide guidance on finding and applying for such scholarships.

It's important to note that scholarship availability, eligibility criteria, and application processes can change from year to year.

Graduates of the B.S.B.A. in Marketing from Nova Southeastern University (NSU) are well-prepared to enter a diverse range of careers within the marketing and business sectors. The program's comprehensive curriculum and hands-on learning experiences equip students with the skills needed for various professional roles.

Marketing Manager: Marketing Managers develop and implement strategies to promote products and services. They oversee marketing campaigns, manage budgets, analyze market trends, and coordinate with other departments to achieve business objectives.

Brand Manager: Brand Managers are responsible for maintaining and enhancing the brand’s image and reputation. They work on brand positioning, market research, and strategy development to ensure the brand resonates with target audiences.

Digital Marketing Specialist: Digital Marketing Specialists focus on online marketing strategies, including search engine optimization (SEO), social media marketing, and email campaigns. They use data analytics to track performance and optimize digital marketing efforts.

Market Research Analyst: Market Research Analysts collect and analyze data about consumer preferences and market conditions. They provide insights to guide marketing strategies, product development, and business decisions.

Sales Manager: Sales Managers oversee sales teams and strategies to drive revenue growth. They develop sales plans, set targets, and work closely with marketing teams to align sales efforts with marketing campaigns.

Advertising Executive: Advertising Executives plan and execute advertising campaigns across various media channels. They work with creative teams, media buyers, and clients to develop effective advertising strategies.

Public Relations Specialist: Public Relations Specialists manage the public image of companies or organizations. They craft press releases, handle media inquiries, and develop strategies to enhance the company’s reputation and manage its communications.

Product Manager: Product Managers oversee the development and marketing of products. They coordinate with cross-functional teams to bring products to market, conduct market analysis, and ensure that products meet consumer needs.

Social Media Manager: Social Media Managers create and manage content across social media platforms. They engage with audiences, monitor social media trends, and analyze metrics to drive brand awareness and customer engagement.

Content Marketing Specialist: Content Marketing Specialists create and manage content strategies to attract and engage target audiences. They produce various content types, such as blog posts, videos, and infographics, to support marketing objectives.

Event Coordinator: Event Coordinators plan and execute events such as trade shows, product launches, and promotional activities. They handle logistics, coordinate with vendors, and ensure that events align with marketing goals.

Entrepreneur: Graduates with an interest in starting their own business can leverage their marketing knowledge to develop business plans, market their products or services, and build a successful enterprise.