Bachelor of Business Administration in Marketing

Hawaii Pacific University (HPU) offers a Bachelor of Business Administration (BBA) in Marketing that is designed to equip students with comprehensive knowledge and practical skills in marketing principles and practices. The program aims to prepare students to effectively analyze market trends, develop strategic marketing plans, and implement successful marketing campaigns. It provides a broad understanding of marketing concepts while emphasizing real-world application and strategic thinking, preparing graduates for diverse careers in the marketing field.

Curriculum: The curriculum for the BBA in Marketing at HPU includes core courses in marketing theory, consumer behavior, marketing research, and digital marketing. Students gain in-depth knowledge of topics such as brand management, international marketing, and sales management. The program incorporates hands-on learning opportunities through case studies, simulations, and group projects, allowing students to apply theoretical knowledge to practical scenarios. Additionally, students can choose electives that align with their specific interests and career goals in marketing.

Research Focus: HPU’s BBA in Marketing program encourages students to engage in research projects that address current marketing challenges and innovations. Faculty members, who are experienced in various marketing fields, guide students in researching topics such as market segmentation, advertising effectiveness, and digital marketing strategies. This research focus helps students develop critical thinking and analytical skills, contributing to a deeper understanding of marketing dynamics and emerging trends.

Industry Engagement: The program maintains strong ties with the business community, offering numerous opportunities for industry engagement. HPU collaborates with local businesses, marketing professionals, and industry organizations to provide internships, networking events, and career development resources. These partnerships help students gain practical experience, build professional networks, and enhance their career prospects in the marketing industry.

Global Perspective: The BBA in Marketing at HPU integrates a global perspective into its curriculum, preparing students to navigate international marketing environments. Students learn about global marketing strategies, cross-cultural consumer behavior, and international market entry. The program also encourages participation in study abroad programs and international marketing conferences, providing students with insights into global marketing practices and trends.

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 100 or higher.
• DET (Duolingo English Test): Minimum score of 100.

Hawaii Pacific University (HPU) offers various scholarship opportunities specifically designed to support international students in their academic pursuits. These scholarships are intended to help ease the financial burden of higher education and are awarded based on a range of criteria, including academic achievement, financial need, and specific program requirements.

HPU International Scholarship: HPU provides merit-based scholarships to outstanding international students based on their academic performance and potential. The HPU International Scholarship is awarded to students who demonstrate exceptional academic achievements and have strong potential for success in their chosen field of study. This scholarship can significantly reduce the cost of tuition and other academic expenses.

Presidential Scholarship for International Students: The Presidential Scholarship is one of the most prestigious awards offered by HPU. It is designed for high-achieving international students who have demonstrated excellence in academics, leadership, and extracurricular activities. This scholarship is highly competitive and offers substantial financial support to help cover tuition fees and other related costs.

Need-Based Scholarships: HPU also offers need-based scholarships to international students who demonstrate financial need. These scholarships are intended to provide additional support to students who require financial assistance to meet their educational expenses. Eligibility for these scholarships is determined through a review of the student’s financial situation and academic performance.

Program-Specific Scholarships: Certain academic programs at HPU may have their own scholarship opportunities for international students. These program-specific scholarships are awarded based on criteria related to the student’s field of study, research interests, or professional goals. Students are encouraged to check with their specific program department for available scholarships and application procedures.

Graduates of the Bachelor of Business Administration (BBA) in Marketing program at Hawaii Pacific University (HPU) are prepared for a wide range of career opportunities in the dynamic field of marketing. The program's comprehensive curriculum equips students with the skills needed to excel in various roles within the marketing industry. 

Marketing Manager: Marketing managers develop and implement marketing strategies to promote products or services. They oversee market research, create marketing campaigns, and analyze performance metrics to drive brand growth and customer engagement.

Brand Manager: Brand managers are responsible for developing and maintaining a brand's image and reputation. They work on brand strategy, oversee advertising and promotional activities, and ensure that branding efforts align with company objectives.

Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including social media, email marketing, and search engine optimization (SEO). They use digital platforms to reach target audiences and drive online engagement and conversions.

Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitive activity. They provide insights that help businesses make informed decisions about product development, pricing, and marketing strategies.

Advertising Manager: Advertising managers plan and execute advertising campaigns across various media channels. They work with creative teams and media buyers to develop effective advertisements and manage the advertising budget.

Sales Manager: Sales managers lead sales teams, develop sales strategies, and set sales goals. They work to increase revenue by identifying new business opportunities, managing client relationships, and optimizing sales processes.

Public Relations Specialist: Public relations specialists manage a company’s public image and communications. They handle media relations, write press releases, and coordinate public events to enhance the company’s reputation and visibility.

Content Marketing Manager: Content marketing managers create and oversee content strategies that attract and engage target audiences. They develop content such as blog posts, articles, and social media updates to drive brand awareness and customer loyalty.

Product Marketing Manager: Product marketing managers focus on promoting specific products or product lines. They work on product positioning, market analysis, and launch strategies to ensure successful market entry and product adoption.

Entrepreneur: Graduates with a background in marketing are well-equipped to start their own businesses. They can leverage their marketing expertise to launch and manage startups, develop marketing strategies, and drive business growth.