Masters of Liberal Arts (M.L.A.)
Dallas Baptist University (DBU) offers a comprehensive and intellectually stimulating M...
B.B.A. in Marketing
Dallas, Texas
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business Administration (B.B.A.) in Marketing at DBU equips students with essential skills and knowledge to excel in various marketing roles. The program focuses on understanding consumer behavior, market research, digital marketing strategies, and brand management. Students gain practical experience through internships and projects, preparing them for successful careers in diverse marketing fields.
AACSB Accredited: Dallas Baptist University's B.B.A. in Marketing benefits from the institution's accreditation by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation signifies that DBU meets rigorous standards of excellence in business education, ensuring that students receive high-quality instruction and engage in a curriculum that is both relevant and current.
ACBSP Accredited: In addition to AACSB accreditation, DBU's business programs are also accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This accreditation highlights the university’s commitment to continuous improvement and the delivery of effective teaching and learning experiences.
Curriculum: The curriculum for the B.B.A. in Marketing is designed to provide students with a comprehensive understanding of marketing principles and practices. Courses cover key areas such as marketing strategy, consumer psychology, digital marketing, and international marketing. The program also includes hands-on learning opportunities through case studies, simulations, and industry partnerships.
Research Focus: Research at DBU emphasizes practical and theoretical aspects of marketing. Faculty members are involved in research that explores consumer behavior, marketing analytics, and innovative marketing strategies. Students are encouraged to participate in research projects, providing them with valuable experience and insights into current industry trends.
Industry Engagement: DBU fosters strong connections with the business community, offering students opportunities to engage with industry professionals through internships, networking events, and guest lectures. These engagements help students gain real-world experience and build a professional network that can be instrumental in their career development.
Global Perspective: The B.B.A. in Marketing program incorporates a global perspective, preparing students to navigate the complexities of international markets. The curriculum includes coursework on global marketing strategies and cross-cultural consumer behavior, ensuring that graduates are well-prepared to work in a globalized business environment.
Location
Dallas, Texas
Score
IELTS 6
Tuition Fee
USD 40190
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Overall score of 100.
Scholarships for International Students at Dallas Baptist University
International Students Scholarship: DBU offers merit-based scholarships to international students. These scholarships are typically awarded based on a student's academic achievements, such as high school GPA and standardized test scores. The amount of the scholarship varies and is renewable each year, provided the student maintains the required GPA.
DBU Academic Scholarships: International students may also be eligible for academic scholarships based on their academic performance. These scholarships are available to both undergraduate and graduate students. The scholarship amount depends on the student's GPA, test scores, and other academic criteria.
Phi Theta Kappa Scholarship: This scholarship is available to transfer students who are members of Phi Theta Kappa, the international honor society for two-year colleges. Eligible students can receive a scholarship that recognizes their academic achievements.
Leadership Scholarship: DBU values leadership qualities in its students. International students who have demonstrated exceptional leadership skills through extracurricular activities, community service, or leadership roles may qualify for this scholarship.
Church Matching Scholarship: DBU has a partnership with many churches and offers a Church Matching Scholarship. If a student's church contributes to their education, DBU matches that contribution, effectively doubling the amount of financial assistance.
DBU Christian Leadership Scholarship: This scholarship is available to international students who demonstrate a strong commitment to Christian leadership and ministry. Students with a passion for serving in a Christian ministry context may be eligible.
Athletic Scholarships: DBU has a competitive athletics program, and international student-athletes who excel in their respective sports may be considered for athletic scholarships. These scholarships are awarded based on athletic talent and performance.
External Scholarships: International students are encouraged to explore external scholarship opportunities offered by organizations, foundations, and government agencies in their home countries. DBU provides support and guidance in applying for these scholarships.
It's important to note that scholarship availability, criteria, and application deadlines may change from year to year.
Graduates of the B.B.A. in Marketing from Dallas Baptist University have a wide range of career opportunities available to them. The program's robust curriculum and practical experience prepare students for roles in various sectors.
Marketing Manager: Overseeing marketing campaigns, developing strategies, and managing marketing teams.
Brand Manager: Focusing on building and maintaining a brand’s identity and ensuring consistency across all marketing channels.
Digital Marketing Specialist: Implementing and optimizing online marketing strategies, including social media, email campaigns, and search engine marketing.
Market Research Analyst: Analyzing market trends and consumer behavior to provide insights that inform marketing strategies.
Sales Manager: Leading sales teams, developing sales strategies, and working to increase revenue through effective marketing techniques.
Advertising Account Executive: Managing client accounts and coordinating advertising campaigns to meet client objectives.
Public Relations Specialist: Crafting and managing the public image of organizations through media relations and strategic communication.
